State of Data: AI in Advertising — Unlocking What’s Possible

Khara Bozler Hutchinson is a seasoned digital marketing and media executive with over 15 years of experience driving innovation and growth across programmatic, retail media, and eCommerce platforms. Currently the Head of Digital Activation at Bayer Consumer Health, she leads a portfolio-wide transformation in digital media strategy, ad tech, and personalized activation. Her expertise spans full-funnel media planning, advanced analytics integration, and in-house team development.

Jonathan Halvorson is a seasoned marketing and commercial leader with deep expertise in digital transformation, consumer experience, and commerce strategy. As Senior Vice President of Consumer Experience and Digital Commerce at Mondelēz International, he leads global teams driving the future of digital marketing, AI adoption, and data-driven consumer engagement across iconic brands like Cadbury, Oreo, Ritz, and Chips Ahoy.

Throughout his career, Jon has blended strategic vision with operational rigor, delivering innovative solutions that elevate brand performance and unlock new growth opportunities. His leadership spans areas including global brand management, media investment, content creation, and the evolving landscape of digital and retail ecosystems. He is recognized for forging strong agency partnerships, pioneering the use of advanced analytics, and championing emerging technologies such as generative AI to transform how brands connect with consumers.

Jon’s professional journey is also marked by thought leadership in the industry, with frequent engagement at forums like CES and Cannes Lions, and contributions to shaping the future of marketing and commerce. Beyond work, he’s an avid golfer, traveler, and former Ironman athlete who brings the same passion and drive to his personal pursuits.

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

Before joining IAB, Caroline built a career at the intersection of innovation, marketing, and media, helping brands, agencies, and technology platforms navigate emerging technologies. She has held leadership roles at Warner Music Group, where she drove emerging tech strategies for artist awareness and revenue growth, and at MediaLink, where she advised ad tech and media companies on growth strategies. Most recently, Caroline ran her own consultancy, developing AI education programs, playbooks, and thought leadership for marketing professionals. She has also held leadership roles at HBO, Showtime, Initiative, and Smashbox Cosmetics. Originally from Rhode Island, she now resides in Jersey City. In her free time, she enjoys writing about AI, biking, and listening to way too much LCD Soundsystem.