Ads.txt specifies a mechanism for publishers to list their Authorized Digital Sellers, in order to fight against fraud and misrepresented domains.
In April, IAB Tech Lab announced an update to the widely adopted ads.txt specification which is currently in public comment.
The update includes two new values for publishers to declare within their ads.txt files, “ownerdomain” and “managerdomain” which helps increase the transparency into seller relationships via sellers.json and further strengthens ads.txt as a tool to reduce fraud in buying and selling of advertisements on websites, mobile apps and connected TV.
Join us to learn more about the evolution of ads.txt and how to use these new values.
Agenda
Agenda:
3:00 pm - 3:05 pm
IAB Tech Lab Opening Remarks
Speaker
Jill Wittkopp
Vice President, Product, IAB Tech Lab
3:05 pm - 3:20 pm
Overview of complexity of the supply chain, highlighting hard to identify areas like owners and managers
Chris Kane started Jounce Media in 2015 to bring a unique combination of deep ad tech expertise and platform independence to programmatic buyers and sellers. Jounce Media partners with advertisers, publishers, and ad tech providers to customize off-the-shelf technology systems to solve specific marketing problems.
Chris was previously Chief of Staff to the CEO and CFO at AOL, where he was responsible for all day-to-day operations of the management team. Prior to AOL, Chris managed a portfolio of enterprise accounts at Turn, a leading demand-side platform and data management platform. He started his career as a management consultant at Oliver Wyman, where he focused on the converging media and technology sectors.
Driving improvements in quality, security and trust have been the focus of Angie’s tenure at Verizon Media. She began her career in credit card fraud before moving to ad tech, where she has been focused on data analysis and reporting. Since joining the team, Angie has implemented strategy and operational changes that enhanced quality practices, removed cyber threats from the ecosystem, and fostered trust in our ad platform. Angie’s current focus is working with industry partners on both the ad supply and demand side to create and enforce quality standards. Before joining Verizon Media, she held positions at ISG Tech as an enterprise systems analyst and JP Morgan Chase, where she rose to a leadership position as a business analysis manager.
Jill Wittkopp is Senior Director of Management at the IAB Tech Lab, a global consortium for technical standards in the digital advertising industry. Prior to joining the IAB Tech Lab, Jill worked on the buy side of programmatic advertising with companies like MyBuys, Magnetic and Rakuten. She has a B.A. in English from the University of Michigan, Dearborn and lives in San Francisco, California.
