Agenda
Agenda
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12:00 pm - 1:30 pmRegistration & Networking LuncheonDoubleTree by Hilton Hotel Washington DC
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1515 Rhode Island Avenue, NW
Washington DC, 20005DoubleTree by Hilton Hotel Washington DC
1515 Rhode Island Avenue, NW
Washington DC, 20005
SPONSORED BY1:40 pm - 2:10 pmBuilding Your Digital BrandThe future of digital publishing is taking an omnichannel approach. That means it’s not enough to have a website or pu... Read MoreThe future of digital publishing is taking an omnichannel approach. That means it’s not enough to have a website or publish an e-newsletter. To build your brand you need to create content in diverse forms: podcasts, ebooks, whitepapers, infographics, e-learning, and more.
In this session we’ll discuss:
- The growth of digital publishing and who’s having the greatest success
- Best practices of digital publishers
- Best ways to distribute content & more
SPONSORED BY2:10 pm - 2:40 pmEarning More with Content SyndicationIn this fireside chat, AOL discusses best practices on how to build a strong monetization profile through content syndic... Read MoreIn this fireside chat, AOL discusses best practices on how to build a strong monetization profile through content syndication with one of their partners.
SPONSORED BY2:40 pm - 3:10 pmNative Marketing - It's Not Just For The Big Guys!This session will cover how small publishers can get on the Native Marketing Train. Topics will include: using their own... Read MoreThis session will cover how small publishers can get on the Native Marketing Train. Topics will include: using their own blogs and social influence to create sponsored content for brands, tips for harnessing their own fans to create native content to promote their sites, and some of the new opportunities advertising networks will be bringing to small publishers as “native” continues to grow.
SPONSORED BY3:30 pm - 4:00 pmUsing Digital Tools to Grow Your Business & Retain Existing CustomersExisting customers have long been an excellent resource for referrals, but today Word of Mouth has evolved to “Word of... Read MoreExisting customers have long been an excellent resource for referrals, but today Word of Mouth has evolved to “Word of Mouse.” A potential customer meets many touch points throughout their journey, and as a publisher it’s imperative to choose the right digital media mix to reach and engage them. Prioritizing channels and time to maximize your results is challenging, but it can be done. In this session we’ll focus on:
- How a web presence is more than a just a website
- Mapping your customer journey through digital channels
- Letting customers find you – the secrets of inbound marketing
- Why local businesses need a digital-local integration
- 10 tips on using digital tools to engage and retain existing customers
SPONSORED BY4:00 pm - 4:30 pmSmall publishers. Big issues.What is ad blocking and is it something small publishers should be concerned about today? What laws or regulations affe... Read MoreWhat is ad blocking and is it something small publishers should be concerned about today? What laws or regulations affecting digital advertising could impact your small business growth? Learn more about the big issues facing all publishers today.
SPONSORED BY4:30 pm - 5:00 pm(Re)New Strategies with SearchThe world of search is changing with the growth of mobile devices, video content, and changes in user behavior. Evolving... Read MoreThe world of search is changing with the growth of mobile devices, video content, and changes in user behavior. Evolving your site design strategies and optimizing your search campaigns can help you stay ahead with your customers. Hear directly from Google on what’s new with search and how to make the most of your strategy.
SPONSORED BY5:30 pm -Board Bus to Google OfficesDoubleTree by Hilton Hotel Washington DC
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1515 Rhode Island Avenue, NW
Washington DC, 20005DoubleTree by Hilton Hotel Washington DC
1515 Rhode Island Avenue, NW
Washington DC, 20005
SPONSORED BY6:00 pm - 6:45 pmCocktail Reception - Courtesy of GoogleGoogle Café
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9th Floor
25 Massachusetts Avenue
Northwest, Washington DC 20005Google Café
9th Floor
25 Massachusetts Avenue
Northwest, Washington DC 20005
SPONSORED BY6:45 pm - 8:00 pmDinner - Courtesy of GoogleGoogle Offices 25 Massachusetts Avenue Northwest, Washington DC 20005 Please plan on joining us in Google’s famous “... Read MoreGoogle Offices
25 Massachusetts Avenue
Northwest, Washington DC 20005Please plan on joining us in Google’s famous “cafeteria” for dinner with some of interactive advertising’s leaders.
SPONSORED BY8:00 pm -Bus departs Google OfficesReturns to DoubleTree by Hilton Hotel Washington DC 1515 Rhode Island Avenue, NW Washington DC, 20005 ... Read MoreReturns to DoubleTree by Hilton Hotel Washington DC
1515 Rhode Island Avenue, NW
Washington DC, 20005 -
7:20 am -Board Bus to Capitol HillDoubleTree by Hilton Hotel Washington DC
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1515 Rhode Island Avenue, NW
Washington DC, 20005DoubleTree by Hilton Hotel Washington DC
1515 Rhode Island Avenue, NW
Washington DC, 20005
SPONSORED BY8:00 am - 9:00 amBreakfast on the Hill & Bag Drop201 Bar 201 Massachusetts Ave, NE Washington DC, 20002 Luggage can be held securely through the day and will be accessib... Read More201 Bar
201 Massachusetts Ave, NE
Washington DC, 20002Luggage can be held securely through the day and will be accessible if anyone needs to leave early.
IAB has arranged for breakfast at 201 Bar, near the Capitol. Attendees who depart Washington later that day may check their bags at 201 Bar for convenient pick up.
SPONSORED BY9:00 am - 12:00 pmCapitol Hill VisitsYour day of advocacy gets underway as you divide up into teams for individual meetings with members of Congress and thei... Read MoreYour day of advocacy gets underway as you divide up into teams for individual meetings with members of Congress and their staffs. Each team will be assigned a “chaperone” to help you make your way around the Hill, as well as answer any questions you might have.
Participants will hear from the IAB government relations team about legislative and regulatory proposals that could impact their businesses. Examples of important proposals that we will discuss this year include the Do Not Track Online Act, which is an overly broad bill that directs the FTC to develop standards for an onerous Do Not Track mechanism, and the FTC’s Native Advertising Guidance, which spells out the FTC’s rules for native ads and creates new obligations for advertisers and publishers alike.
SPONSORED BY12:00 pm - 1:00 pmLunchTeams will gather for lunch in the Capitol Visitors Center cafeteria at different times based on their meeting schedule.... Read MoreTeams will gather for lunch in the Capitol Visitors Center cafeteria at different times based on their meeting schedule. Lunch will be provided courtesy of the IAB.
SPONSORED BY1:00 pm - 4:00 pmCapitol Hill VisitsMeetings with Congress and their staffs will continue throughout the afternoon.
Read MoreMeetings with Congress and their staffs will continue throughout the afternoon.
SPONSORED BY4:00 pm -Fly-In Conclusion & ReceptionJoin IAB staff and other small publishers to unwind and relax from a busy day of advocacy. Drinks and light appetizers ... Read MoreJoin IAB staff and other small publishers to unwind and relax from a busy day of advocacy. Drinks and light appetizers will be provided courtesy of IAB.
201 Bar
201 Massachusetts Ave, NE
Washington DC, 20002
