Small Publishers Unite in Washington D.C. with IAB
Each year since 2009, IAB has brought small online publishers to the nation’s capital. This year, attendees spent the day immersing themselves in the hottest topics in digital: content syndication, omnichannel marketing, video, ad blocking, native, local, and more.
Small publishers have joined IAB to network, learn about industry best practices and meet with members of the U.S. Congress and their staffs. This team has spoken with their representatives to give a fuller understanding of the challenges facing online entrepreneurs and the impact that legislation and regulations may have on their businesses.
Since most of these smaller digital companies are dependent on advertising revenue, the policies that impact digital advertising have a direct link to their livelihoods. By convening members of IAB’s Long Tail Alliance, the IAB has shown policymakers the real difference that these small businesses are making in the field.
Download the presentations:
- Building your Digital Brand – Rieva Lesonsky
- Using Digital Tools to Grow Your Business & Retain Existing Customers – Shashi Bellamkonda
- Native Marketing – It’s Not Just For The Big Guys! – Susan Getgood