Legacy Brands Have A Lot To Learn. So Do Direct Brands.

With the steady rise of direct brands, a lot has been said about what legacy brands can learn from digitally native brands. We think that a better question to ask is: What can legacy and direct brands learn from each other?

Direct brands may have the immediacy and excitement of something new, but legacy brands have a long history of growth and endurance in the marketplace. Here are five things that each side of the brand ecosystem can learn from the other:
What Direct Brands Can Learn From Legacy Brands
Building Brand Loyalty

Legacy brands are the masters of brand loyalty. For anyone in your parents’ generation, there is this deep sense of loyalty for favored brands. This feeling is based . . .