Ariel Shimoni, StartApp

Ariel Shimoni, StartApp’s Director of Virtual Reality has been in the online advertising industry for close to 8 years. His roles have varied, from Account Manager to leading VR innovation. Ariel is fascinated with the intersection of technology, design and people. He has a strong passion for new technology and innovation, and is an avid gamer since the age of six. All of these factors brought him to explore and dive deep into Virtual Reality.

In his own words: “I truly believe this will change everything, and can’t be happier that this is what I do for a living.”

1. Why did StartApp decide to join IAB’s Mobile Center of Excellence?

2. What excites you most about working in Mobile?

3. What are the biggest opportunities for Brands in VR?

4.  What should IAB’s top priorities be to accelerate growth in the VR space?

About IAB’s Mobile Center Member Spotlight
The Mobile Center would not be able to accomplish anything without the brilliant individuals at member companies who generously share their time, expertise, and insights with us every day. We launched this spotlight to help share these insights with a broader audience, and to thank these individuals for being leaders in IAB’s mobile community.

Mobile Center Member Spotlight Hub