Search, News, Lifestyle, Technology, Automotive adds Diversity to Membership
New York, NY (July 31, 2006) Today, the Interactive Advertising Bureau (IAB) announced the addition of twenty-seven new members who represent a wide array of publishers, technology providers, and Interactive advertising services.
“The scope and diversity of businesses that these companies represent is extraordinary and yet another indication of the growth of our industry” said Greg Stuart, CEO of the Interactive Advertising Bureau, “With the help of these new members and our current membership, we continue to solidify the business of Interactive advertising.”
Of the new members, seventeen are General Members and nine are Associate Members.
IAB General Membership is open to companies that sell any form of Interactive advertising, including online, email, wireless, interactive television or other emerging platforms. IAB Associate Members are those companies whose business supports the sale of Interactive advertising and marketing. IAB Members are involved in driving the Interactive marketplace forward through the creation of industry standards and guidelines; groundbreaking research; member products and services and events.
View all IAB members: https://www.iab.com/member-directory/
About the IAB:
Founded in 1996, the Interactive Advertising Bureau (IAB) represents over 250 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit www.iab.net.
Interactive Advertising Bureau
Marla Nitke
Marketing Communications Director