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Political Influentials By the Numbers

New York Time Misses Real News: Measurement Discrepancies Will Be Resolved

The media business typically accepts the usual spending windfall during election years and rarely looks at how political candidate and advocacy advertising works. Without understanding the richness of potential voters’ relationships with candidates and issues, as well as their go-to sources of information, it is challenging to go beyond standard ad placements.

It’s even more important to build that knowledge base in a digital age, where there’s no conventional wisdom beyond knowing that a digital ad strategy and presence are important to winning a presidential election. Read more of IAB’s Sherrill Mane in MediaPost’s Online Metrics Insider.

Read “Political Influentials By the Numbers”