2016 will be the last chance for the Obama Administration to define the president’s legacy. Congress will continue to take (or not take up) legislation aimed at shaping the November elections. And the period after the election could be consumed by everything Congress failed to get done before the election. Swirling among this are the omnipresent policy issues of the digital advertising industry, which, contrary to popular belief, have the potential to be in play until the very last day of 2016.
Earlier this year, IAB worked with a wide swath of industries to push for Congressional approval of Trade Promotion Authority (TPA) – the so-called “fast track” approval that allows the president to submit trade deals to Congress for a quick, unamendable, up or down vote.
With next year shaping up similarly, 2016 may prove to be anything but lame.
Read more from IAB’s Brad Weltman in MediaPost.
