Overview
Attribution ultimately affects everything in marketing. Attribution models help marketers work out which touchpoints drove consumers to purchase and ensure they are getting Return on Investment (ROI). Yet attribution has become more complicated with the explosion of mobile and cross device marketing, programmatic, viewability, fraud and more.
Come join us as we explore the challenges to achieving better attribution and plan IAB’s 2016 attribution agenda.
*This event is not open to press
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Attribution ultimately affects everything in marketing. Attribution models help marketers work out which touchpoints drove consumers to purchase and ensure they are getting Return on Investment (ROI). Yet attribution has become more complicated with the explosion of mobile and cross device marketing, programmatic, viewability, fraud and more.
Come join us as we explore the challenges to achieving better attribution and plan IAB’s 2016 attribution agenda.
*This event is not open to press
