What Is An Untrustworthy Supply Chain Costing The U.S. Digital Advertising Industry?

What Is An Untrustworthy Supply Chain Costing The U.S. Digital Advertising Industry?

Fraudulent impressions, infringed content, and malvertising cost the U.S. digital marketing, advertising, and media industry $8.2 billion annually. That money can be recouped if companies fix badly designed business processes and repair obvious flaws in the digital advertising supply chain, a new study by the IAB and EY shows. Read more.

 

Report: What Is An Untrustworthy Supply Chain Costing The U.S. Digital Advertising Industry?

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