The Programmatic Private Marketplace Checklist

The aim of the checklist is to ensure that buyers and sellers are on the same page about what they are trying to achieve from their Private Marketplace and that they appropriately assess (before moving ahead) whether it is the right channel to transact through.  The PMP Checklist provides a list of issues that buyers and sellers need to discuss and agree to ensure ROI from their private marketplaces.

The Checklist is divided into 3 key sections:

1. Consideration
2. Activation
3. Troubleshooting

Our goal was to create a helpful, simple tool for buyers, sellers, and everyone involved in Private Marketplaces. We want them to speak the same language and cover the important issues at all stages in Private Marketplace . . .