Today, we’ve taken an important step in the evolution and development of the IAB Tech Lab — we are welcoming Yahoo! JAPAN as our first Founding Member from outside of the U.S., with a seat on the Executive Committee of the Tech Lab’s Board of Directors. Yahoo! JAPAN aims to provide higher-value added services to both advertisers and users in Japan, by leveraging insights and feedback from the IAB Tech Lab. Yahoo! JAPAN’s participation in the Tech Lab will contribute to richer solutions, and extend the range of international perspectives that are brought to the table in order to drive global standards.
The Tech Lab was created with the objective of becoming a vital international body that would guide the industry with technological tools and solutions that could be seamlessly leveraged around the world in support of standards creation and adoption. We know our products have international reach and we also know we need to care for the support wherever they are adopted. To do so requires bringing together technology innovators from different countries and cultures.
This new relationship with Yahoo! JAPAN is an important milestone in establishing the Tech Lab as a go-to international resource. This leads to transparency, security, and consistent user experience of a supply chain. And, we look forward to the months to come, in which we expect to announce more partnerships with industry leaders from around the world.