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IAB Australia and Nielsen launch world-leading total digital audience measurement solution, Digital Ratings

IAB Australia and Nielsen launch world-leading total digital audience measurement solution, Digital Ratings 2

IAB Australia launched the Digital Ratings Monthly audience measurement currency. It allows the market to see Australia’s total digital audience, unduplicated, across PC, smartphone, and tablet for both web browsers and apps. It is the most significant and important change to Australia’s IAB endorsed digital audience measurement currency with Australia once again leading the world in audience measurement, reflecting the sophistication and maturity of this market.

Read the Press Release