In the world of mobile media, the only constant is change. Selling mobile display and video advertising has changed dramatically over the past three years, as mobile advertising has grown from a $550 million dollar business into a $7 billion dollar one. To take the pulse of the industry, the IAB conducted a brief survey of mobile ad sellers to track how they are selling mobile ads, what pricing models buyers are asking for, and what sales channels sellers are leveraging. We differentiate responses between mobile display ads and mobile video ads, and highlight some emerging difference in ad sales strategies between the two ad types.
The results offer valuable insights . . .
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