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About OpenVV Get the Code See a Demo Members & Contact
An Open Source Video Viewability Solution for All
As corporate citizens of the digital video ecosystem, we are advocates of transparent and trustworthy advertising transactions. As such, we believe digital video advertisers should have their ads delivered in a manner that is viewable to their target audience.
Further, we believe in the open development of a single common technology for measuring the viewability of digital video advertising. We assert that a common interoperable technical approach to measurement is preferable to multiple, incompatible and non-standard technologies. Our community favors a broadly available, merit-based open approach that ensures a common, agnostic approach to digital video advertising viewability measurement.
Our Founding Principles:
Open Video Viewability Founders:
Founding Members of OpenVV include TubeMogul, BrightRoll, Innovid, LiveRail and SpotXchange.
Join The OVVC
Join us! If you’re actively interested in furthering the goal of creating a single digital viewability technology standard, we’d love to have your participation.
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