While mobile appears to be a complex ecosystem with its own vernacular, the media buying process is very similar to other familiar platforms including the PC-based internet. This booklet guides you through that process in plain English and will get you started as a first time mobile advertiser. While mobile advertising is much like advertising on any other medium, it’s important to remember that there are also some critical differences as well. These key differences, such as different creative specs, richer interactive possibilities, and measurement challenges, can and should impact your mobile strategy.
Yet ultimately, it is about finding the right places to connect your client with the right audience to deliver the right message. In fact, mobile is an execution point on . . .
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