Marketing ROI and Location Data Whitepaper

Are you interested in ways to understand the effects of your digital advertising campaigns and marketing efforts? Are you interested in learning more about using mobile data to analyze actions and media exposure across platforms? This paper was written as a primer to answer these types of questions. This goal of this primer is to educate digital buyers, sellers, and other interested parties on how mobile location data can be used to show campaign effectiveness and cross-platform campaign attribution. This paper will look at currently available approaches and methodologies which depend on mobile location data for marketing insights.

For the purposes of this paper advertising effectiveness solutions are defined as the ability to connect and quantify consumer actions in regards to discrete advertising campaigns . . .