IAB Annual Leadership Meeting 2016: Highlights
IAB Annual Leadership Meeting 2016: Highlights
IAB Annual Leadership Meeting 2016: Highlights
All request for refunds, due to Winter Storm Jonas, must be submitted by March 10, 2016.

Digital leaders convened at the JW Marriott Palm Desert in California for the 2016 IAB Annual Leadership Meeting, a three-day discussion of the most pressing topics in the interactive advertising and marketing industry. Interactive advertising is now a $50 billion dollar industry, and this year’s program explored how technology, creativity, and consumer insights will need to synthesize in order to reach the next $50 billion.

Conference Summary

Sunday HighlightsMonday HightlightsTuesday Highlights

Sunday Highlights

In spite of a host of travel difficulties due to an historic snow storm on the East Coast, the IAB 2016 Annual Leadership Meeting opened to a full house today in Palm Desert, CA, bringing together leading digital executives to discuss shifts in the media and marketing landscape. Randall Rothenberg, President and CEO, IAB, greeted the audience who braved the elements, to attend the 9th Annual Leadership Meeting, themed “The Next $50 Billion.”

2016_IAB_ALM_Attendees

Rothenberg introduced the new IAB Board Slate for 2016 and announced the results of the vote along with the 16 Board Members and the newly elected Chair, Lauren Wiener, President, Buyer Platforms, Tremor Video.

Randall_Rothenberg

Lauren Wiener took the stage to encourage the audience to reflect on the fast growth of our industry in the past 20 years and where the next $50 billion will be coming from. In 1996, only 1% of the global population had Internet access and Mark Zuckerberg was 11 years old. Today, digital advertising is a 50-billion-dollar industry and digital has improved people’s lives. IAB is celebrating its 20th anniversary this year. Our growth rate in 20 years has dwarfed that of print, radio, and even TV. In the next 20 years, the shifts will be seismic, and will arise from challenges and innovations we can’t envision. To embrace change and position ourselves for success, three areas are at the top of her watch list: mobile, the 25-billion opportunity waiting to be unleashed – winning companies will think mobile-first, programmatic that will need to shift from efficient to effective, and television, which is not going extinct, but rather evolving.

Lauren_Wiener

Wiener talked about how we need to create human-centered advertising that brings real value to real people. To create an authentic value exchange, we need precision engagement, irresistible user experience, and deep diversity. Our industry must champion consistency and clarity across data sources, and the new IAB Data Center of Excellence is already working to create data standards and best practices that promote quality, transparency, and consumer protection. Wiener encouraged the industry to embrace deep diversity and inclusive hiring to build a multifaceted team with the skills needed to execute the modern ad campaign. Unless we take action quickly, we face a major talent shortage. The IAB has already responded, by launching the iDiverse initiative and with a goal of ten thousand diverse candidates hired into full-time jobs and internships over the next 10 years. Who will get it right?

As her first act as a chair, Lauren Wiener, presented the 2016 IAB Service Excellence Awards.

Next, Rothenberg conducted an impromptu town hall where he solicited the audience to provide feedback on what IAB is doing well and what areas need improvements.

Doug_Weaver

Then, Doug Weaver, Founder and Chief Executive Officer, Upstream Group, opened the presentation of the IAB Sales Excellence Awards to talk about sales people voices, growth, and mentoring. He declared that we are missing a key part by exalting success rather than talking about excellence as the right measure. Enduring success will be achieved through excellence. Weaver provided his 4Ps for digital sales: Process, Practice, Pathos (emotions), and Point-of-View or Position.

At the end of the first day sessions, the packed audience left for the welcome reception, looking forward to the next day’s jam packed agenda with an incredible roster of speakers.

Monday Hightlights

Randall Rothenberg, President and CEO, IAB, welcomed back all the attendees who made it to Palm Desert, CA, for the 2016 Annual Leadership Meeting. Rothenberg talked about the past and the future of our industry and where “The Next $50 Billion” will be coming from. He started by thanking the participants for building the industry and for generating the first $50 billion. Rothenberg recognized the original IAB Board Members for their contributions to the advancement of our industry. In 20 years, IAB has grown from 35 founding companies to over 600 member companies, and IABs all around the globe, in 44 countries. The internet is about enabling people around the world to communicate with each other, to share ideas, and to improve their lives. Rothenberg encouraged all of us to actively promote diversity in our companies. The IAB Education Foundation has launched iDiverse, a program to increase the diversity of the ecosystem’s candidate pool, employee diversity, and retention statistics by 2020. Rothenberg also talked about how much he hates for-profit ad blockers. We must create significant new advertising standards. LEAN (Light, Encrypted, Ad-supported, and Non-invasive ads) is the basis for a sustainable advertising ecosystem. He firmly believes that a combination of LEAN advertising and media, and publisher implementation of detection-notice-choice-and-constraint, will limit the impact of ad-blocking. LEAN will become as important to the industry as the first universal ad package. Rothenberg’s full speech is available here.

Marisa_ThalbergMarisa Thalberg, Chief Marketing Officer, Taco Bell, shared how she believes that the next $50 billion will derive from great brand storytelling. Since the digital and social media revolutions, marketers now work in a Pandora’s box of paradoxes. The only way to win today is to recognize, embrace, and integrate those paradoxes. Marketers have to be both a publisher and an advertiser. Be global and be local. Think in campaigns and in continuous content. Integrate the art with the science. Integrate the elite with the democratic. And tell more stories in the right ways, and in the right places. Thalberg gave a few examples of how Taco Bell did just that by starting a movement of Breakfast Defectors–staying away from routine, by transforming Snapchat into an artistic, participatory playground for fans, and by making noise–by going dark. Taco Bell also engaged its audience to create taco emoji and teenagers to apply to their Live Más Scholarship for creators, innovators, and dreamers. Taco Bell’s best brand stories have come from customers, by successfully fueling the cult of Taco Bell. This is about building that meaningful, immediate, and lasting connection that has always built brands in the world. Bringing people along the right way, and getting them invested in the brand.

Jimmy_WalesFor Jimmy Wales, Founder and Board Member, Wikia, the next $50 Billion will come from fans. Wikia is the largest entertainment fan site in the world. It enables users to create and share content around their favorite topics. Those super fans are some of the most knowledgeable people in the world. Wikia has over 40 million pages of information that is authentic and written by fan experts with rich content including fan feeds and showcasing relevant communities–around the franchises that people love. Wales also announced that Wikia launched Fandom today, a platform that puts fans first. Fandom is a new go-to entertainment destination providing carefully curated content. With both Wikia and Wikipedia, there is a massive democratization of content. The experts on subject matters are the super fans. The future is about engaging and letting the fans embrace and write the story through live events, videos, and overall authentic content from those sought-after fans, who are very passionate and trusted online advocates.

Gabfest2Emily Bazelon, Staff Writer, The New York Times Magazine, of Slate’s Political Gabfest interviewed David Axelrod, Director, University of Chicago Institute of Politics, and Senior Political Commentator, CNN, who gave his predictions for the presidential campaign and talked about the dynamics in both parties. As much as Obama was the anti-Bush, Trump is the anti-Obama. This is what makes Trump appealing to the Republican constituents and will be helpful in winning the Republican Party. Yet Axelrod believes that Trump’s comments on Hispanics and women will not help him win the national elections. It is likely that it will become a Trump–Cruz race. Jed Bush has the most money in the presidential race, yet he has only 4% of the people. Trump has been dominating the earned media and social media. Among the Democrats, it was supposed to be Hillary Clinton’s year. Bernie Sanders is catching fire in a lot of places. Yet, Axelrod thinks that this is a better environment for Hillary Clinton than it was in 2008. The likelihood of an independent President is quite low as the system is rigged against an independent candidate. Axelrod predicts that Bloomberg will have an impact on the presidential elections but he won’t win the campaign. Obama was a unique candidate at a unique time in our history who leveraged social media. Other candidates will have a hard time mobilizing via social media in the same way. This is about innovation.

Sridhar_RamaswamySridhar Ramaswamy, Senior Vice President of Ads & Commerce, Google, believes that the industry’s next growth wave will come from perfecting the mobile experience. When he started at Google over 12 years ago, an online ad was considered effective only if it lead to a click and then to a purchase. Consumer behavior has changed tremendously thanks to smartphones. Users check their mobile phones about 150 times per day. Key mobile moments for advertisers are when users check their mobile to learn, to discover or to buy. Google calls those I-want-to-know, I-want-to-go, I-want-to-do and I-want-to-buy moments. Context matters, when users are more engaged and more receptive. Users’ top frustration with mobile is the time for pages to load. We need to create mobile optimized pages. This is about bringing compelling mobile experiences to users and preventing bad experiences. Ramaswamy believes that ads should be seen; viewability has become the default. We have more relevant data with mobile. And advertisers should also be able to measure how their ad influences the consumer. The technology allows for so much creativeness. Innovation is great but bombardment of consumers is not. Mobile and measurement are the main concerns for advertisers. They all understand that consumers are rushing to mobile, but the level of science is not there.

Jeffrey_ColeJeffrey Cole, Director, Center for the Digital Future, USC Annenberg School for Communication and Journalism, provided his trends and predictions on where to place the right bets on what the consumer wants in entertainment media. He thinks that we may see more advertising supported content and predicts that Netflix is getting into a period of difficulty with competition from HBO and Amazon Prime. Cole also believes that we are fully living in the age of Amazon and that 2016 is Hulu’s big chance, yet things will go wrong for ESPN’s current business model, and Viacom will be facing many problems too. He predicts that there is room for an administrative aggregator, that will offer all the services on its website and let users click easily the ones they want to add or remove. 2016 will be the year scheduling will die as the younger generations barely watch live television. Last, getting to know your customers is still a must as banks are learning.

AppNexusFor Michael Rubenstein, President, AppNexus, technology innovation unlocked the first $50 billion. Technology is the secret sauce that powered the industry and will keep on doing so from manual implementation to businesses fueled by data, and automated market places. But we face four main challenges: the ad tech complexity, the rise of walled gardens, consumers moving fast, and some supply chain cracks. Tom Shields, Senior Vice President, Publisher Strategy, AppNexus & Co-Founder, Yieldex, presented how technology is going to fit in the next $50 billion and how your company can get its fair share. Fewer, higher-value ads, fewer sales people, fewer tech vendors, and more data scientists will be keys to success. Shields encourage the audience to focus on viewability and yield, to double down on programmatic, to get to scale with partnerships, and not to forget differentiation. Engineers are looking at what’s going to be the next thing. Shields is predicting consolidation on the buy side around a data science platform to drive value, combined with yield management platform to serve the right ad to the right person at the right time. Shields believes that we can even take our industry to $200 billion and beyond.

Larry_EllisonDavid Moore, Chairman, President, WPP Digital, Xaxis, and Chair, IAB Tech Lab, introduced Lawrence J. Ellison, Executive Chairman of the Board and Chief Technology Officer, Oracle Corporation, by saying that we need to make advertising more engaging and to use data to make informed decisions. Ellison said that knowing the consumer is a key component of success. Everyone collects data nowadays. Companies can personalize, target, and measure their customer data. Yet, for Ellison, the key is to do it better and faster than competitors. The data value chain includes data creators who share their data, media publishers who receive data, and marketers who use the data to create experiences. Oracle aggregates customer data, connects it, mines it, makes it actionable, and measures it. With 3 billion unique global consumer profiles, Oracle ID Graph detects and connects all digital identities. Ellison gave several examples of how Oracle leveraged third party data for major client campaigns and provided comparison of Oracle’s offering vs. Adobe, IBM, and Nielsen.

Lindsey_SlabyLindsey Slaby, Founder, Sunday Dinner, and Todd Sawicki, Chief Executive Officer, Zemanta, talked about how the $50 billion can come from new agency models, and from having the creative team being a part of the idea initiation. Slaby explained why relationship and collaboration matter. Today, we use media and technology in tactical and strategical ways. Yet, most of the time, creative agencies are not included in the briefing. Sunday Dinner works with big brands and their agencies to help them work together. Ideas usually struggle to go across silos between creative, media, digital, social, digital, PR, and specialist teams. By bringing all those parties to the table early in the game, we can generate an active briefing and help build trust among teams who have always been wary of what each other does. The idea behind Sunday Dinner is to bring together people who can inspire an idea at the beginning of a brief.

The general sessions concluded and the audience dispersed into four town halls around ad blocking, ad fraud, programmatic, and mobile video cross-device engagement.

Tuesday Highlights

For the last morning of the 2016 IAB Annual Leadership Meeting, Randall Rothenberg, President and CEO, IAB, thanked all attendees for making it, and for making it a fantastic meeting.

John_Costello_DunkinJohn Costello, President, Global Marketing and Innovation, Dunkin’ Brands, and Global Chairman, Mobile Marketing Association, talked about leveraging digital and mobile to build brands. The most exciting times in Costello’s career have been tied to the development of marketing and technology. Marketing tactics are changing faster than ever before, but the fundamental principles of building brands and driving sales have not changed. We can’t lose sight of these principles while chasing technology. For the Dunkin’ brand’s transformation, the question has been how to keep a 60-year old brand relevant and how to leverage big data to build competitive advantage while driving profitable sales. Costello presented his seven core principles: confront reality, differentiate or die, be agile or be left behind, put mobile first, leverage big data to build strong one-on-one relationships, innovate without being afraid to take risks, and build a great team and culture.

Toyota_YahooAndrew Snyder, Vice President of Content Strategy & Solutions, Yahoo, and Dionne Colvin-Lovely, National Media Director, Toyota, discussed how to design great content experiences that deliver value to the users. For Snyder, the future is about simplification. Yahoo focuses on investing in data, content, and technology as their core business strength. Content remains key, then technology is used to personalize the experience and to drive passion. Yahoo developed a relationship with Toyota that relies on honest collaboration and mutual growth opportunity. Colvin-Lovely explained that at Toyota, consumer behavior informs the media plan, content, and creative. Relevance and innovation are keys.  She gave a few examples from their fantasy football platform, taking this national program and giving it local relevance, and from their music programs leveraging this passion point.

Scott_2016_ALMScott Cunningham, Senior Vice President, Technology and Ad Operations, IAB, and General Manager, IAB Tech Lab, and Scott Meyer, Chief Executive Officer, Ghostery, discussed how the next $50 billion will come from putting users first and creating value for the user experience. Cunningham shared some tools for publishers: DEAL–Detect and deliver notice, Explain value proposition, Ask for whitelist removal, and List or Levy restrictions. The global digital advertising supply chain requires new principles for ad standards with the LEAN (Light, Encrypted, Ad-choice, and Non-Intrusive) ad principles. Scott_MeyerMeyer presented how the Ghostery plug-in allows users to detect every piece of tracking technology on web pages. Clutter on web pages has been an issue. Ad-light has improved the user experience. Yet, pages that are ad-light but tracker heavy are not the answer. The latency factor is getting worse with the rise of mobile. Consumers are frustrated with slow speeds and high costs on mobile data plans. The industry needs to improve performance and reduce the number of data calls.

comScoreFor the last general session, Rothenberg sat down with Bill Livek, Vice Chairman and Chief Executive Officer, Rentrak, soon part of comScore, then Kelly Abcarian, Senior Vice President, Product and Innovation, Nielsen, to discuss how to crack the code on cross-platform measurement and the evolution of measurement. Livek shared comScore and Rentrak’s plans to build a cross-platform tool that follows consumers across screens, from TVs to laptops, mobile phones, PDAs, and tablets. Rentrak has been focusing on television and comScore on laptops and phones. They will integrate all the purchase data for this next level, tracking different ad units across screens. Abcarian explained how Nielsen acquired eXelate to enable marketers and publishers. By expanding their content and ad rating tools and audience framework, they will be able to accurately measure audience in a comparable way. Nielsen has provided a standard for TV tracking so far. In digital ad rating, they can also provide more granularity for online and social media by measuring reach, viewability, resonance, and action. GRP is the current standard for TV and View is part of the digital language. We need to standardize our measurement currency.  Nielsen

Rothenberg wrapped up the conference general sessions by thanking the IAB team for their hard work during this conference and all the attendees who made it in larger numbers than expected, in spite of Snowstorm Jonas. This 2016 IAB Annual Leadership Meeting was the opportunity to reflect on the fast growth of our industry in the past 20 years as we reached $50 Billion, and to challenge us to think about the best ways to move forward and to keep on building our industry.

Thanks again to everybody who made it this year!


Day:
12:00pm

Registration Opens

Ballroom Foyer

Sponsored By: Mobile World Congress 2016 3
4:15pm - 5:15pm

Kick-Off Networking Happy Hour

Sponsored By: Unruly
5:15pm - 5:45pm

Chairman’s Welcome & Service Excellence Awards

The incoming IAB Chairman shares insights about where the industry is headed in 2016 and then recognizes IAB members who have demonstrated strong leadership and provided an exceptional contribution over the last year.

5:45pm - 6:45pm

The Next $50 Billion Will Come From… Data

6:45pm - 7:00pm

The Next $50 Billion Starts with 2016: The Year of Sales Excellence

The past two decades, and the first $50 billion, in digital revenue was built around the scrappy, frenetic, take-no-prisoners, pursuit of success: One more successful campaign; one more good deal; one more quarter of growth. But this has brought along the unintended consequences of viewability challenges, fraud, and ad blocking. What’s more, this myopic pursuit of success has created burnout and disengagement among sales professionals. 2016 must mark a significant shift in our thinking: a shift toward building cultures of excellence that will nourish and motivate our sellers and sustain our momentum and growth toward the next $50 billion.

7:00pm - 7:15pm

Sales Excellence Awards

Each year, the ad buying community recognizes the individuals and organizations that have demonstrated remarkable success in interactive advertising sales. Be there to celebrate your friends and colleagues for being the best at what they do.

7:15pm - 9:15pm

Welcome Reception (Oasis Pool)

Sponsored By: IAB Annual Leadership Meeting 2016 9
7:30am - 9:00am

TAG Breakfast

Closed session

7:30am - 9:00am

IAB Leadership Council Breakfast

Closed session

8:00am

Registration Opens

Sponsored By: Mobile World Congress 2016 3
8:00am - 9:00am

Networking Breakfast

Ballroom Foyer

Sponsored By:
9:00am - 9:30am

The Next $50 Billion

9:30am - 10:00am

The Next $50 Billion Will Come From…Better New (Old) Ways of Brand Storytelling

Despite the complexity of digital and social media today—or rather, because of it—it has never been more pressing than it is today for brands to cut through with compelling stories. Hear Taco Bell explain why marketers should focus less on the ingredients and place more of an emphasis on the recipe.

10:00am - 10:30am

The Next $50 Billion Will Come From…Fans


Today’s fan is the sought-after expert, even unseating mainstream media as the authentic voice of knowledge. Wikia has seen these fans become an integral part of the fabric of our society, driving conversation, purchase behaviors, and engagement around the biggest moments in entertainment. Jimmy Wales introduces ways to connect with these fans when they are the most deeply engaged, proving that the brands that work in partnership with fans will help to drive the next $50 billion.

10:30am - 11:15am

Networking Break (Ballroom Foyer)

Sponsored By:
11:15am - 12:00pm

Slate’s Political Gabfest with Guest David Axelrod

After 60 years of ascending influence, television political advertising is on the ropes, as presidential campaigns using earned media and social media increasingly decide who will run the United States. Join Slate’s Political Gabfest–with special guest, former senior presidential advisor David Axelrod—as they debate the role of technology in reshaping American politics, and why the next president will determine the future of the internet economy.

12:00pm - 12:30pm

The Next $50 Billion Will Come From… A Better Mobile Experience

With mobile devices never more than an arm’s length away, consumer behavior has shifted more dramatically than perhaps at any point in history. Sridhar Ramaswamy, Senior Vice President  of Ads & Commerce at Google, shares his perspective on the implications of this sea change and highlights the importance of the mobile user experience.

12:30pm - 1:30pm

Networking Lunch (Springs Ballroom)

1:30pm - 2:00pm

The Next $50 Billion Will Come From... Placing the Right Bets on What the Consumer Wants in Entertainment Media

Continuing to draw on 15 years of data and insights from a 45-country project, Jeffrey Cole, Director of the USC Annenberg Center for the Digital Future, examines entertainment media as it enters a transition at the speed of sound. Uncover what has changed in the past 12 months, from where the new opportunities and challenges will arise, and who is best equipped to take advantage of the $50 billion opportunity.

2:00pm - 2:20pm

The Next $50 Billion Will Come From…Technology

In its relatively brief lifespan, digital advertising has evolved from a dream to a $50 billion industry that increasingly drives the worlds of global marketing and publishing.  But will the technology on which this new world was built — the platforms that enable advertisers and content producers to engage with each other and with end consumers — be able to sustain the industry through the next $50 billion?  Join AppNexus for a discussion of the technology and vision that will get us to the next future.

2:20pm - 2:45pm

The Next $50 Billion Will Come From…New Agency Models

As technology continues to disrupt the marketing environment, new kinds of agencies are emerging and disrupting legacy model. Sophie Kelly explores the new services, collaborations, and models that will emerge in 2016.

2:45pm - 3:15pm

The Next $50 Billion Will Come From…Agile Reinvention

Traditional media companies need to adapt to the digital world to survive. Any publisher undergoing such a transformation must balance maintaining the brand’s integrity with diversifying its revenue streams through new methods of content distribution. Uncover how Hearst was successfully reinvented, and discover what it takes for media companies to thrive in the new market.

3:15pm - 4:00pm

Networking Break

Ballroom Foyer

Sponsored By:
4:00pm - 5:30pm

IAB Annual Town Halls: Setting the 2016 Agenda

Want your voice heard at the IAB Annual Leadership Meeting? This is your opportunity.

Join your peers in one of four  halls, each one focusing on a major practical issue that is engulfing the ecosystem’s operations. Curated by industry experts who will frame and guide the conversation, your participation will not just address the industry’s most pressing issues, it will help chart the path to overcome them.

Building Trust: Combating Digital Ad Fraud, Piracy, and Everything in Between
How is the digital media ecosystem collaborating to increase transparency?

Moderators
Joe Barone, Managing Partner, GroupM Connect
Neal Lulofs, Executive Vice President, Marketing and Strategy, Alliance for Audited Media
Brendan Riordan-Butterworth, Director, Technical Standards, IAB Tech Lab
Mike Zaneis, President and CEO, TAG

Provocateurs
Ted Boyd, CEO, Sandbox Advertising
James Deaker, Vice President of Revenue Management and Policy, Yahoo
Steve Guenther, Vice President, Digital Auditing Services, Alliance for Audited Media
George Ivie, CEO & Executive Director, Media Rating Council
Lou Paskalis, Senior Vice President, Enterprise Media Executive, Bank of America

Sponsored by

Alliance for Audited Media

 

The Next Phase of Programmatic: What’s Now and Next


What is the outlook for programmatic in the year ahead?

Moderators
Benjamin Dick, Director, Industry Initiatives, IAB
Melissa Gallo, Director of Product – Programmatic Automation and Data, IAB Tech Lab
Jeff Green, Chief Executive Officer, Co-Founder, The Trade Desk
Steve Katelman, Executive Vice President, Global Strategic Partnerships, Omnicom Media Group

Provocateurs
Quentin George, Co-Founder and Principal, \UNBOUND\
Susan Noonan, Executive Director of Media and Analytics, BSSP
Chris Pirrone, General Manager, Sports Digital Properties, USA TODAY Sports Media Group
Seth Rogin, Chief Revenue Officer, Mashable
Michael Smith, Senior Vice President of Revenue Platforms and Operations, Hearst Magazines Digital Media and Senior Vice President Advertising Platforms, Core Audience, Hearst Corporation

Sponsored by

IAB Annual Leadership Meeting 2016 8

 

Ad Blocking: The User Experience & LEAN Principles

What is the solution to the underlying problem of ad blocking?

Moderators
Scott Cunningham, Senior Vice President, Technology and Ad Operations, IAB and General Manager, IAB Technology Lab
Walter Knapp, Chief Executive Officer, Sovrn

Provocateurs
Paul Caine, Global Chief Revenue and Client Partnerships Officer, Bloomberg Media
Jed Hartman, Chief Revenue Officer, The Washington Post
Mark Howard, EVP and Chief Operating Officer, Forbes Media
David Moore, Chairman, Xaxis; President, WPP Digital; Chairman of the Board, IAB Technology Lab
David Smith, Chief Executive Officer, Mediasmith
Mitch Weinstein, Senior Vice President, Director of Ad Operations, IPG Mediabrands

Sponsored by

IAB Annual Leadership Meeting 2016 7

 

Mobile Video: The Future of Cross-Device Engagement


The rise of smartphones for viewing short- and long-form video content has redefined TV. What does the future have in store for this medium?

Moderators
Carl Fremont, Global Chief Digital Officer, MEC
Joe Laszlo, Vice President, Industry Initiatives, IAB
Andrew Snyder, Vice President, Video Sales, Yahoo

Provocateurs
Justine Bloome, EVP, Head of Strategy & Innovation, Carat USA
Peter Chelala, Vice President, Mobile and Cross Platform Video Advertising, Viacom
Matthew Corbin, Head of Global Product Marketing, Facebook
Rick Song, Global Head of Media Solutions Sales, ZEFR
Kristin Wnuk, Director- Local Sales, East & Midwest Regions, Hulu

Sponsored by:

Yahoo Advertising

5:30pm - 6:30pm

Networking Cocktail Reception (Springs Patio)

Sponsored By: IAB Annual Leadership Meeting 2016 10
6:30pm - 8:30pm

Dinner (Springs Patio)

Sponsored By: IAB Annual Leadership Meeting 2016 11
8:30pm - 10:30pm

Integral Nights VIP After-Party (by invitation only)

Sponsored By: IAB Annual Leadership Meeting 2016 12
8:30pm - 10:30pm

OpenX Bourbon & Bubbles After-Party (by invitation only)

Sponsored By: IAB Annual Leadership Meeting 2016 13
10:00pm - 12:00am

Nightcap (Lobby Bar)

Sponsored By:
7:30am - 9:00am

IAB International Breakfast

Closed session

7:45am - 8:50am

IAB Mobile Center Member Breakfast

Closed session

8:00am

Registration Opens

Ballroom Foyer

 

 

Sponsored By: IAB Annual Leadership Meeting 2016 15
8:30am - 9:15am

Networking Breakfast

Sponsored By:
9:15am - 9:45am

The Next $50 Billion Will Come From … Leveraging Digital and Mobile to Build Brands

Change is occurring faster than ever in the digital and mobile worlds. While the tactics of brand-building have evolved, the fundamental principles of building brands and driving consumer loyalty, and sales, have remained the same. Hear how Dunkin’ Brands keeps a 60-year-old icon relevant to consumers today. Learn how Dunkin’ Brands’ culture of innovation has led to significant product and marketing innovation and helps determine the right role for mobile and digital marketing when traditional marketing continues to work very well.

9:45am - 10:15am

The Next $50 Billion Will Come From... Designing Great Content Experiences that Deliver Value for Users

From video to native to mobile, digital advertising has seen massive growth. Brands have a huge opportunity to reimagine how great content experiences inspire their consumers. And they’re betting big on the combination of data, content and technology to make the right connections at the right time. Gain insights from an industry veteran on this new frontier of content, and learn what it means for the future of advertising.

10:15am - 10:45am

The Next $50 Billion Will Come From…Putting Users First

Ad blocking is not a crisis – it’s a clarion call from consumers, who are reminding publishers, agencies, marketers and technologist that the user comes first, last, and always. Learn how the entire digital ecosystem can use the LEAN principles to collaboratively design and implement premium user experiences.

10:45am - 11:45am

The Next $50 Billion Will Come From…Cracking the Code on Cross-Platform Measurement

In digital, great strides are being made to address cross-platform measurement. In separate, one-on-one conversations, Bob Liodice speaks to the leaders of the media world’s measurement giants to shed light on how effective audience evaluation across all screens will unlock value.

11:45am

Closing Remarks

11:45am

Departure Lounge

Ballroom Foyer

Sponsored By: IAB Annual Leadership Meeting 2016 16
  • David Axelrod
  • Director, University of Chicago Institute of Politics
  • and Senior Political Commentator, CNN
  • @davidaxelrod

David Axelrod is a 40-year veteran of American politics and journalism. Prior to becoming a political consultant, Axelrod spent eight years as a reporter and columnist for the Chicago Tribune, including a stint as the City Hall bureau chief. As a political consultant, Axelrod has managed media and communications strategy for more than 150 local, state and national campaigns. Axelrod most recently served as Senior Strategist to President Obama’s successful re-election campaign. He served in that same role in then-Senator Obama’s 2008 presidential campaign, before going on to serve in the White House as Senior Advisor to the President. After the 2012 campaign, Axelrod founded the Institute of Politics at the University of Chicago to help inspire and train the next generation of leaders.

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Emily Bazelon 1
  • Emily Bazelon
  • Staff Writer
  • The New York Times Magazine
  • @emilybazelon

Emily Bazelon is a Senior Research Scholar in Law, Truman Capote Fellow for Creative Writing and Law, and Lecturer in Law at Yale Law School. She is also a staff writer at the New York Times Magazine and author of the national bestseller Sticks and Stones: Defeating the Culture of Bullying and Rediscovering the Power of Character and Empathy.

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  • Jeffrey Cole
  • Director, Center for the Digital Future
  • USC Annenberg School for Communication and Journalism

Jeffrey Cole has been at the forefront of media and communication technology issues both in the United States and internationally for the past 25 years. An expert in the field of technology and emerging media, Cole serves as an adviser to governments and leading companies around the world as they craft digital strategies.

In July 2004 Dr. Cole joined the USC Annenberg School for Communication as Director of the newly formed Center for the Digital Future and as a Research Professor. The Center is a research and policy institute committed to work that has a real and beneficial effect on people’s lives, while seeking to maximize the positive potential of the mass media and our rapidly evolving communication technologies.

Prior to joining USC, Dr. Cole was a longtime member of the UCLA faculty and served as Director of the UCLA Center for Communication Policy, based in the Anderson Graduate School of Management. At UCLA and now at USC Annenberg, Cole founded and directs the World Internet Project, a long-term longitudinal look at the effects of computer and Internet technology, which is conducted in over 25 countries. At the announcement of the project in June 1999, Vice President Al Gore praised Cole as a “true visionary providing the public with information on how to understand the impact of media.” Ten years into the project, the World Internet Project, through its unique data on Internet users around the world, is the leading international project examining the ways in which our social, economic and media lives are changing. Cole regularly presents trends and insights of the project to the White House, FCC, Congress, Department of Defense and to governments around the world. On the corporate side, Cole advises Microsoft, WPP (Group M), Ericsson, Sony, Time-Warner, AT&T, AARP and others in their traditional and digital media strategies.

In the 1990s, Cole worked closely with the four broadcast networks (ABC, CBS, NBC and Fox) under an anti-trust waiver that allowed the networks to work together for the first time dealing with television programming issues. Meeting regularly with the CEOs, general counsels, heads of programming and others at the networks, he issued annual reports to the television industry, Congress and the nation. Upon the release of the 1996 report, Cole held a joint press conference with President Bill Clinton, who referred to the Center for Communication Policy as “the premier educational institution setting trends in entertainment.” Nationwide there was unanimous praise for the quality of the reports and their contribution to the television content debate.

Cole has testified before Congress on television issues and has spoken as a keynote and panel member at more than 500 conferences on media and technology. He has worked with both the Clinton and George W. Bush White House on media and telecommunications issues, including detailed briefings on the Center’s work. He regularly makes presentations across the U.S. and in Europe, Asia, Latin America and Africa.

In 1994 the Center co-sponsored “The Superhighway Summit” in UCLA’s Royce Hall with the leaders of most of the nation’s major media companies. For the annual Family Reunion Conferences in Nashville, Tennessee, Cole has worked with Vice President Gore to produce films opening the 1995 through 2002 conferences. The annual films were screened before an audience of 1,400 including the Vice President and President Clinton.

Cole was a member of the Executive Committee of the Academy of Television Arts & Sciences (ATAS) from 1997 to 2001 and was the founding governor of the ATAS Interactive Media Peer Group. At UCLA, Cole taught over 35,000 students. In 1987 he received UCLA’s Distinguished Teaching Award.

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John Costello
  • John Costello
  • President, Global Marketing and Innovation, Dunkin’ Brands,
  • and Global Chairman, Mobile Marketing Association
  • @JohnCostello307

John Costello is President, Global Marketing and innovation at Dunkin’ Brands, Inc. and the current Global Chairman of the Mobile Marketing Association.

At Dunkin, John has global responsibility for Dunkin’ Donuts and Baskin-Robbins advertising, marketing, consumer engagement, digital, mobile and social marketing, consumer and business intelligence, and oversees research and product development, the culinary team and retail channel development efforts for both brands globally.

One of the early pioneers of omni-channel marketing, John has served as the EVP of Merchandising and Marketing at The Home Depot, Senior EVP of Sears, Chief Global Marketing Officer of Yahoo and President and COO of Nielsen Marketing Research U.S. John began his career at Procter & Gamble, where he held a number of senior marketing and brand management positions and served as Senior VP of Marketing and Sales at Pepsi-Cola, USA.

John was named one of the 30 Most Influential People in Marketing by Advertising Age, one of the Top 50 Marketers by Adweek, one of the top CMO Officers by the CMO Club, one of the Top 10 Merchants by DSN Retailing Today and was elected to the Retail Advertising Hall of Fame. He is a director of Ace Hardware, Fantex, Inc. and the Yellowstone Park Foundation, and past Chairman of both the Association of National Advertisers and The Advertising Council.

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John Dickerson
  • John Dickerson
  • Host, Face the Nation
  • CBS News
  • @jdickerson

John Dickerson is a Slate political columnist. He is also the moderator of Face the Nation. Previously, he worked for Time magazine in New York and Washington, finishing his stint as a White House correspondent. He is the author of On Her Trail, a biography of his late mother, the television newscaster Nancy Dickerson. He graduated from the University of Virginia.

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Lawrence J. Ellison
  • Lawrence J. Ellison
  • Executive Chairman of the Board and Chief Technology Officer
  • Oracle Corporation

Larry Ellison is Executive Chairman of Oracle Corporation and Chief Technology Officer. He was CEO of Oracle from 1977, when he founded the company, until September 2014. Under his guidance, Oracle has become one of the world’s largest enterprise technology companies, with more than 400,000 customers in 145 countries and annual revenues over $38 billion. Oracle has one of the most active mergers and acquisitions programs in the world, with more than 100 acquired companies in the past 10 years, valued at over $60 billion, including the industry transforming acquisition of Sun Microsystems.

Mr. Ellison also races sailboats, flies planes, and plays tennis and guitar. He sails with ORACLE TEAM USA, and successfully brought the America’s Cup back to the United States for the first time in over 15 years. In the summer of 2013, ORACLE TEAM USA defended the America’s Cup in an amazing comeback win against Team New Zealand. Mr. Ellison owns the BNP Paribas Open, the largest combined ATP World Tour and Sony Ericsson WTA Tour event in the world. Mr. Ellison also founded The Lawrence Ellison Foundation.

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Steve Hasker
  • Steve Hasker
  • Global President, COO
  • Nielsen
  • @nielsen

Steve Hasker is Global President of Nielsen. Appointed to this expanded role in 2014, he oversees Nielsen’s media business as well as our entire global product portfolio across the media and consumer sectors.  Previously, he served as President, Global Products.  

Steve joined Nielsen in 2009 from McKinsey & Company, where he was a partner in McKinsey’s Global Media, Entertainment and Information practice. In this role, Steve was responsible for serving clients on issues of strategy, growth and innovation in television, syndicated information, filmed entertainment, sports, and digital advertising. He joined McKinsey in 1998 and spent three years on the Partner Election Committee at the firm. Prior to McKinsey, Steve spent five years in several financial roles in the U.S., Russia, and Australia. 

Steve lectures regularly at Columbia University and NYU.  His research into the influence of social networks on consumer behavior in media has been published in the Harvard Business Review. His writings on digital business models and marketing have been featured in the McKinsey Quarterly. Steve is a board member of the International Radio and Television Society, Advertising Research Foundation and the Center for Communications, and a member of the Australian Institute of Chartered Accountants.

Steve holds an undergraduate economics degree from the University of Melbourne and has an MBA and a Master’s in International Affairs, both with honors, from Columbia University.

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Sophie Kelly 1

With a global advertising career spanning over twenty years and four continents Sophie Kelly has established herself as an agent of change. She has a proven combination of traditional brand marketing knowledge and digital expertise allowing her to be a valued partner for brands and agencies in their journey to transform their marketing and communications.

In her recent role as CEO of The Barbarian Group, Sophie transformed the company from a small, innovative digital production shop to a tech-centric creative company, providing everything from brand planning to creative to technology and experience design. During her tenure, the agency won major accounts including Pepsi, IBM, Etihad and Kind and was also the Inaugural winner of the Cannes Lions Innovation Grand Prix.

Prior to joining The Barbarian Group, Sophie served as Managing Director of StrawberryFrog. Previously, she acted as Global Business Director at JWT, where she ran a portfolio of worldwide Diageo brands.

Sophie currently sits on the Interactive Advertising Bureau’s (IAB) agency advisory board. She serves as an advisory board member to nonprofit ‘Projects For All’ and mentor for Women’s Annex Foundation, where she is heavily involved in implementing digital initiatives in developing nations.

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Bob Liodice 1
  • Bob Liodice
  • President and Chief Executive Officer
  • Association of National Advertisers
  • @ANAmarketers

Bob Liodice was appointed president and chief executive officer of the ANA in 2003.  He was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base.  He joined the ANA as senior vice president in 1995. 

Prior to the ANA, Bob was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster.  Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands. 

He is a member of the boards of directors of The Advertising Council, Advertising Research Foundation, Advertising Self-Regulatory Council, The Partnership at Drugfree.org, Advertising Educational Foundation, Advertising Week and the World Federation of Advertisers.  

Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University.

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Serge Matta
  • Serge Matta
  • Chief Executive Officer
  • comScore
  • @comscore

Serge Matta serves as comScore’s Chief Executive Officer. He is focused on developing comScore’s global product and business strategy, enhancing client relationships and partnerships, and leading comScore’s global employee base.

Mr. Matta has been with comScore since shortly after its inception in 1999. He served as President of comScore from June 2013 until March 2014, when he was appointed as CEO. Previously, he served as President of Commercial Solutions, leading comScore’s commercial team. Prior to that role, he oversaw comScore’s global telecom and mobile practice as President of comScore Mobile Solutions. He was instrumental in the expansion of comScore’s telecom solutions globally, including the development and growth of comScore’s syndicated and custom mobile measurement products for in-depth consumer insights. He began his comScore career in product management where he acquired and maintained a deep understanding of comScore products and technologies.

Mr. Matta is frequently invited to serve as a guest speaker, and frequently participates on panels at a variety of industry events including CTIA, CTAM, NCTA, US Telecom Board, Ad Tech, CTAM and e-Metrics.

Prior to comScore, Mr. Matta was with MicroStrategy where he was part of their consulting group. He holds an MBA from American University and is fluent in English, French and Arabic.

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David Plotz

David Plotz, the former editor of Slate, is host of the Political Gabfest and is also CEO of Atlas Obscura. Before joining the magazine in 1996, Plotz was a senior editor and staff writer for the Washington City Paper. Plotz has written for the New York Times MagazineHarper’sRolling StoneGQ, the New Republic, and the Washington Post, among other publications. He is the author of The Genius Factory: The Curious History of the Nobel Prize Sperm Bank and, most recently, Good Book: The Bizarre, Hilarious, Disturbing, Marvelous, and Inspiring Things I Learned When I Read Every Single Word of the Bible, based on his “Blogging the Bible” series for Slate.

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Sridhar Ramaswamy
  • Sridhar Ramaswamy
  • Senior Vice President of Ads & Commerce
  • Google
  • @google

Sridhar Ramaswamy oversees all of Google’s Ads and Commerce products, which include search, display and video advertising, analytics, shopping, payments, and travel. Joining Google as an engineer since 2003, he’s been an integral part of the growth of AdWords and Google’s advertising business. Prior to joining Google, Sridhar was a Director of Engineering for the analytics platform at E.piphany. He also held research positions at Bell Labs, Lucent Technologies, and Bell Communications Research (Bellcore). Sridhar earned a bachelor’s degree in computer science from the Indian Institute of Technology Madras, and his master’s of science and PhD in computer science from Brown University. He has published numerous papers on database systems and database theory, and holds several patents in that area.

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Randall Rothenberg 1

Randall Rothenberg is the president and CEO of the Interactive Advertising Bureau, the trade association for interactive marketing in the United States. The IAB represents over 600 leading media, marketing and technology companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, and scores of other ad-supported digital companies, which are responsible for selling more than 86% of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, the IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. The IAB has 45 affiliate associations around the world.

Mr. Rothenberg led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Mr. Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning business journal strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.

Prior to Booz Allen, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age. Mr. Rothenberg is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.

Mr. Rothenberg received an undergraduate degree in Classics from Princeton University and currently lives in New York City.

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Michael Rubenstein

As President of AppNexus and member of the Board of Directors, Michael oversees the company’s Business Units and has been a chief architect of the company’s growth from startup to global technology leader. Michael also spearheads international expansion, corporate marketing, and many of the company’s strategic partnerships. Prior to joining AppNexus, Michael was a longstanding executive at DoubleClick, where he founded and served as General Manager of DoubleClick Ad Exchange, an instrumental component of the company’s $3.2 billion sale to Google in 2007. Michael is a regular speaker at industry conferences including Cannes Lions, Adexchanger I/O and ExchangeWire, and at local-area business forums and schools.

Michael holds a BA from McGill University and an MBA from Columbia Business School. He is a member of Young Presidents’ Organization and the Silicon Alley 100, and serves on the board of Global Cities, a Bloomberg Philanthropy, and UJA-Federation of New York’s Digital Media Executive Committee.

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Tom Shields 1
  • Tom Shields
  • Senior Vice President, Publisher Strategy, AppNexus
  • & Co-Founder, Yieldex
  • @Tshields

Tom Shields is SVP, Publisher Strategy, AppNexus & Co-Founder, Yieldex. He is well recognized as an online advertising pioneer for his role in launching the world’s first ad servers. As a co-founder and Chief Technology Officer of NetGravity, Tom developed mission-critical real-time ad server software that was deployed at over 300 customer network operations centers, leading to a successful IPO in 1998. Tom was also co-founder and first CEO of Yieldex, pioneering advanced forecasting and analytics for top publishers like Comcast, Viacom, ESPN, and Pandora. Tom received a Service Award from the Internet Advertising Bureau for leading the group that created the first ad impression counting standards, and currently serves on the IAB Tech Lab Executive Committee. Before starting Yieldex, Tom was Managing Director at Woodside Fund. He also worked at Oracle and at technology startups in AI and finance. Tom graduated with honors with a BA in Computer Science from Harvard College.

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Marisa Thalberg

As the Chief Marketing Officer, Marisa Thalberg oversees the
strategy, integration and activation of all consumer marketing across Taco Bell’s paid, earned and owned media channels. She is uniting all
communication touchpoints into one integrated Brand Engagement team
with a view toward building even more powerful and meaningful
connections with Taco Bell’s consumers. The creative, advertising,
merchandising, digital/social, media, public affairs/PR and strategic
partnership teams report to her.

Marisa most recently spent eight years at The Estée Lauder Companies,
Inc., where she pioneered the company’s global digital and social
marketing, building this capability across the company’s collection of over 30 prestige beauty brands.

Prior to this, Marisa’s background has spanned both the client and agency worlds. As Vice President of Global Advertising at Unilever Cosmetics International, she was responsible for the advertising of a portfolio of top designers’ fragrances. Other highlights in her career include tenures as Senior Vice President of Marketing for Sure Fit, Vice President of Advertising for Revlon, and agency account leadership for a number of world-famous brands, including P&G Haircare, Marshalls, Johnson & Johnson, Clairol and Victoria’s Secret.

Marisa has become a frequent industry speaker at conferences and events including The CMO Summit, Luxury Interactive, WOMMA Supergenius, BlogHer, InternetWeek and the WWD Media+Style Summit and Technology Summits.

Concurrent to her advertising and marketing career, in 2002 Marisa
became the founder and president of the organization Executive Moms
(www.executivemoms.com), which has become a leading social network
and content provider to this important demographic of accomplished,
multi-faceted women. In this capacity, she has appeared on The Today
Show, NBC, CBS, FOX, The Wall Street Journal, New York Times, Chicago
Tribune, Redbook, and in numerous other TV and print media nationwide.

Of the honors she has received for her work, Marisa’s favorite was her
selection by UNICEF as their iconic representative of United States working mothers for their State of the World’s Children report. She was also chosen by Advertising Women of New York (AWNY) as one of their Advertising Working Mothers of the Year, and was named an Advertising Age “Woman to Watch.”

Marisa is a Phi Beta Kappa, Magna Cum Laude graduate of Brown
University. She, her husband David, and their two daughters, Hannah and Avery, are devout New Yorkers acclimating nicely to their new home in Orange County.

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Lisa Utzschneider 2
  • Lisa Utzschneider
  • Chief Revenue Officer
  • Yahoo
  • @Lisa_Utz

Lisa Utzschneider is Chief Revenue Officer at Yahoo. In this role, she leads Yahoo’s sales organization globally to serve the needs of advertisers worldwide. Previously, Lisa was Senior Vice President of Advertising Sales for the Americas.

Prior to joining Yahoo, Lisa worked as Amazon’s Vice President of Global Advertising Sales, where she developed the company’s global advertising business through product, marketing, sales, and operations strategies, driving consistent revenue growth. Prior to Amazon, Lisa spent 10 years at Microsoft leading strategic and organizational advertising initiatives in product development, sales, and online industry standards that increased customer satisfaction and revenue growth. Her most recent position at Microsoft was General Manager of the national sales and service teams, focused on driving revenue for the company’s top online advertising accounts. She also developed the U.S. advertising go-to-market approach.

Lisa is a board member of the IAB as well as a member of the organization’s executive committee. She is also a board member for the Ad Council. Lisa has been honored in the Adweek 50, Business Insider’s “Most Powerful Women in Mobile Advertising”, New York Business Journal’s “Women of Influence” and Working Mother’s “50 Most Powerful Moms”. Lisa holds a bachelor’s degree from Bates College and a master’s degree in public administration from New York University.

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Jimmy Wales

Founder and Chair Emeritus, Board of Trustees, Wikimedia Foundation, the non-profit corporation that operates Wikipedia free online encyclopaedia and several other wiki projects. Founder, Wikia.com, the largest entertainment fan site in the world.

In 2014, Wales was appointed Co-Chairman of The People’s Operator, a UK-based mobile operator that enables the user to donate 10% of their phone bill to a cause of their choice, at no extra cost to them. Appointed as TPO’s Executive Chairman in 2015, Wales has led projects to launch TPO.com – TPO’s ad-free social network – and expansion to the US market.

Named one of 100 Most Influential People in the World, Time Magazine (2006). Wales currently resides in London with his family.

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Doug Weaver

Over the past 17 years, Doug Weaver has worked with over 600 leading companies. For these clients and many others, he’s trained thousands of Internet media and technology sellers through both public and private workshops focusing on sales strategy and digital landscape perspective. For 12 years, he’s hosted Seller Forum, the industry’s only peer-to-peer networking and content event just for digital sales leaders. Each week he writes The Drift, a provocative industry blog that directly reaches nearly 5,000 top industry executives and is syndicated and referred to thousands more. After a 15-year career in print advertising sales with companies like Hearst and Condé Nast, Doug became advertising director for Wired Magazine in 1994, and sold some of the Web’s first ads on the company’s Hot Wired site. He then served as vice president of sales for Firefly Network, a pioneering company in personalization, targeting and community.

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Troy Young 1

Troy Young is president of Hearst Magazines Digital Media. In this position, Young oversees content, technology, operations, product and business development strategies for the magazines division’s digital portfolio, which includes 21 brand websites such as Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s Bazaar and Delish, and attracts more than 150 million uniques.

In 2015, Young was named Adweek’s Magazine Executive of the Year, which recognized him for unifying Hearst’s “print and digital brands into a single, well-oiled machine whose traffic has surged” leading to a 75 percent revenue increase, and for his development of MediaOS, “a combined CMS, ad sales and data strategy tool for all Hearst properties.”

A media executive with 20 years of experience in digital publishing and advertising, Young was previously president of Say Media. Prior to Say, Young held several executive positions at Omnicom’s digital agency Organic, including the role of chief experience officer.

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Kathy Aaronson

Chief Executive

Sales Athlete Executive Search

Ben Abbatiello

VP, Strategic Partnerships

SpotX

Sunil Abraham

CEO

clearpier

Daniel Ackerman

SVP, ONE by AOL TV

AOL

Molly Acosta-Reisner

Business Development Manager

Smart AdServer USA Inc

Evan Adlman

Head of Programmatic

Conde Nast

Don Albert

President, North America

AdsWizz

Ashley Allen

President

24/7 Wall St.

Tal Almany

Director, Publisher Development

OpenX

Gad Alon

VP, Partnerships Business Development

OpenX

Kevin Alvero

VP- Business Quality & Compliance

Nielsen

Gilad Amitai

COO & Co-Founder

Ubimo

Todd Anderman

President of Sales, Marketing, Operations

Thrillist Media Group

Trent Anderson

Senior Director, FourFronts Client Solutions

FreeWheel

Jim Anderson

CEO

SocialFlow

michelle andrea

Head of Industry, Platforms

Google

Alessandro Antiga

DoubleClick Global Marketing Lead – Buy Side

Google

Richard Antoniello

Chief Executive Officer

Complex Media

Diego Anzueto

Digital VP

4am Saatchi&Saatchi

Joseph Apprendi

Chief Executive Officer

Collective

Greg Archibald

Chief Revenue Officer

NinthDecimal

Andrew Arnold

Director of Inventory Partnerships

The Trade Desk

Ed Arrandale

Programmatic Director/Yield Manager

WeatherBug

Ameneh Atai

VP, Business Development

eXelate, a Nielsen Company

James Avery

CEO

Adzerk

Tim Avila

VP, Field Marketing

Yahoo

David Axelrod

Director, University of Chicago Institute of Politics, and Senior Political Commentator,CNN

University of Chicago Institute of Politics, CNN

Karen Babcock

Director, Yield Management

Comcast Spotlight

Katie Back

Enterprise Solutions, Senior Director

FreeWheel

Jr Badian

VP, US Digital Marketing & Social Media

MasterCard

Phil Banfield

CEO

Q1Media

Matt Barash

?Vice President, Global Platform Partnerships & Demand at Opera Mediaworks

Opera Mediaworks

Gregory Barlow

CEO

Coolmath

Tim Barnes

Chief Product Officer

AudienceScience

Sam Barnett

VP of Growth

Quantcast

Kate Barnett

Director, Client Solutions

Nielsen

Ben Barokas

CEO

Sourcepoint

Joe Barone

Managing Partner, Digital Operations

GroupM

R Lee Barstow

VP Revenue Operations

A+E Networks

Jennifer Bartel

Account Executive

Google

Paul Bates

Vice President Advisory Services

Krux Digital

Andy Batkin

CRO

WebSpectator

Tim Baysinger

Digital Media Reporter

Adweek

Emily Bazelon

Staff Writer

New York Times Magazine

Jackson Bazley

Executive Director

EY

Jeff Beal

Principal Software Development Lead

Hulu

Jon Beck

EVP of Sales

LiveIntent

Maribel Becker

VP Ad Operations

Viacom

Eugene Becker

SVP, Business Development

eXelate, a Nielsen Company

Gil Becker

CEO

AnyClip LTD

Varoujan Bedirian

VP Product

Viant

Rob Beeler

Publisher

AdMonsters

Justin Beere

FourFronts Partnership Director

FreeWheel

Navid Behzadi

SVP Business Development & Distribution

Defy Media

Chris Beirne

VP

Ghostery

Paul Bell

Chief Revenue Officer

33Across, Inc.

Jonathan Bellack

Product Management Director, Publisher Ad Platforms

Google

Dan Beltramo

EVP, Product Leadership

Nielsen

Youssef Ben Youssef

Senior Director Publishers Solutions

IPONWEB

Scott Bender

Global Head of Business Development & Publisher Strategy

Prohaska Consulting

Michael Benedek

CEO

Datonics LLC

Todd Benedict

SVP Sales

Place IQ

Brian Benedik

VP, Global Head of Ads Monetization

Spotify

Michael Benham

Finance Director

Hearst Digital Media

Mike Bennett

VP, Display Advertising – Americas

TripAdvisor

Sam Berenato

Senior Director of Demand

Altitude Digital

Eric Berg

Sales Director

Lotame

Sofia Bergendorff

Director, Global Operations PBS

Google

Michael Berkowitz

CMO

Burt

Scott Berman

Co-Founder

Audience Partners

Ron Bernstein

SVP Ad Sales & Operations

Synacor

Daniel Bernstein

Director Product Partnerships

Google

Mark Bernstein

VP, Business Operations

Kelley Blue Book

Eric Berry

CEO

TripleLift

Brennan Beyer

Vice President, West

DataXu

Krishan Bhatia

EVP, Business Operations and Strategy

NBCUniversal

Manish Bhatia

Chief Revenue Officer

comScore

Jason Bigler

Director, Product Management

Google

Ben Billingsley

SVP, Global Watch Marketing and Communications

Nielsen

Angus Birchall

Vertical Lead, Publisher Sales

Facebook

Mia Birkhead

Sr Director, Sales Operations

Slate

Jeff Birnbaum

Head of Mobile Apps Partnerships

Google

Casey Birtwell

SVP & GM, Advertiser Technology Group

AppNexus

Daniel Blasko

GM, Revenue Management

Cars.com

Jacob Blatt

Business Development Manager

Nativo

andy blau

SVP, Corporate Advertising and Marketing

Time Inc.

Jon Blinderman

VP Sales Americas

my6sense

Andrew Bloom

Global Head of Product Sales & Business Development

Sizmek

Justine Bloome

EVP, Head of Strategy & Innovation

Carat USA

Margaret Boland

Digital Media Analyst, BI Intelligence

Business Insider

Evan Borak

Chief Revenue Officer

Ipsos Connect

Daniel Bornstein

SVP, Media Monetization & Operations

Demand Media

Paul Boruta

Head of Product

ZEFR

Stuart Bosley

Founder

Ad8ive

Lynne Bosnack

Executive Director, Talent Management

Sales Athlete Executive Search

Neil Bowman

Director, Advertising Technology

BBC Worldwide

Ted Boyd

CEO

Sandbox Advertising Inc.

Bj Boyle

VP Product Management

Matrix Solutions

Scott Braley

GM, Programmatic Advertising

Ooyala

Ari Brandt

CEO & Co-founder

MediaBrix

Sam Braverman

Sr. Analyst, Research & Publishing

Winterberry Group

Will Bray

Global Head of Supply

AdRoll

Karen Bressner

Head of Advertising Sales

AccuWeather, Inc.

David Brinker

Senior Vice President, Corporate & Business Development

News Corp

Jessica Brodell

Sales Associate

Dow Jones

Shay Brog

VP of Publisher Development

GumGum

Carter Brokaw

President, Digital Revenue & Strategy

iHeartMedia

Cindy Brown

SVP Sales

Ve Interactive

scott brown

SVP Technology & Strategic Relations

Nielsen

Brian Brownie

Sales & Customer Insights

eBay

Philippe Browning

VP, Operations

Snapchat

Hervé Brunet

CEO & cofounder

StickyADS.tv

Dennis Buccheim

VP Product Management

Yahoo

Jeff Buchan

Associate Manager, Global Industry Relations & Strategic Partners

Google

Sean Buckley

SVP Platform and Global Supply

SpotXchange

Bruce Budkofsky

VP, Sales

Vindico, a Viant Company

Amanda Budow

Senior Director Product Leadership

Nielsen

Beth Buehler

S.V.P.-Digital Ops & Strategy

Rodale

Jenny Burke

SVP, Digital Strategy & Planning

NBC Universal

Jeff Burkett

Sr Director

The Washington Post

Richard Bush

GM Publisher Solutions

IPONWEB

Tim Cadogan

CEO

OpenX

Scott Cahill

CEO

AdForge Corporation

Paul Caine

Chief Revenue and Client Partnership Officer

Bloomberg

Matthew Caldecutt

Vice President

Blast PR

Dan callahan

VP, Programmatic

FOX Networks Group

Cristiane Camargo

Executive Director

IAB BRASIL

Dera Campbell

Sr Director, Product Partnerships

RadiumOne

Patrick Candela

VP Media Partners

Celtra

Napoleon Canizales

CEO

GiVid

Andrea Cannistraci

Marketing Events Manager

OpenX

Andrew Caplone

SVP Marketing and New Business Development

NCC Media

George Carens

President

Kantar Media Ad Intelligence NA

Trevor Carr

CEO

Noise Digital

Jacqueline Carr Lagratta

Senior Account Executive

Videology

Sonia Carreno

President

IAB Canada

Kristen Carter

VIce President Publisher Development

OpenX

Chris Carter

Director, Sales

Alliance for Audited Media

Ricardo Miguel Carvajal

DIR. COMERCIAL SR. VPCC

TELEVISA

Joe Casale

Chairman

Index Exchange Inc.

Andrew Casale

CEO

Index Exchange

William Casper

Director

AppNexus

Sanjay Castelino

VP Marketing

Spiceworks

Erwin Castellanos

Head of North America Publisher Sales

LifeRail

Tim Castree

Managing Director, NA

Videology

Joe Catanzaro

Vice President, Ad Operations & Strategy

Warner Bros.

John Cate

President

Mediasmith

Tal Chalozin

CTO and Co-Founder

Innovid

Calvin Chan

Chief Operating Officer

AdMaster

Ekapat Chareonlarp

VP of Global Marketing

Xaxis

josh Chasin

Chief Research Officer

comScore

Tom Chavez

CEO

Krux

Dan Check

VIce Chairman

Slate

peter chelala

Vice President

Viacom

Welby Chen

VP & GM North America

Inneractive

Scott Cherkin

EVP, Product & Business Development

Complex Media

Walt Cheruk

SVP, Agency Sales Development

Magnetic

Mike Chevallier

Regional Vice President, East – Seller Cloud at Rubicon Project

Rubicon Project

Jeff Chi

VP Sales

Beachfront Media

Aileen Chin

Product Manager

Neustar

Brian Chisholm

VP Publisher Solutions

OpenX

Adrian Chiu

Senior Manager

Hulu

Ashish Chordia

CEO

Alphonso Inc

Ryan Christensen

GM & SVP, PTG

AppNexus

Phil Christer

Global Head, Agency Development and Marketing

Google

Paul Chu

VP, Advertiser Solutions

PubMatic

Jim Clark

Senior Vice President, Global Sales

Tapad

Scott Clark

VP, Head of Brand Partnerships

Innovid

Jane Clarke

CEO, Managing Director

Coalition for Innovative Media Measurement (CIMM)

Tamara Clarke

Opportunity Manager

Upstream Group, Inc

Jesse Clemmens

Manager Publisher Development

Facebook

Dennis Clerke

President, Monetization

NetSeer

Rusty Coats

Executive Director

Local Media Consortium

Zach Coelius

Business Development

Taboola

Randy Cohen

President

Advertiser Perceptions

Ben Cohen

Sr. Business Development Manager

Smart AdServer USA Inc

Alan Cohen

Co-Founder

Giant Spoon

Moshe Cohen

COO

Zippor ltd.

Brandon Cohen

Senior Sales Manager

REDBOOKS

Jeffrey Cole

Director, Center for the Digital Future

USC Annenberg School for Communication and Journalism

Denise Colella

SVP Advanced Advertising Products & Strategy

NBCUniversal

Terrence Coles

Sr. Director of Supply Partnerships, Americas

Smaato

Dennis Colon

Vice President Ad Operations & Strategy

CBS Interactive

Dionne Colvin-Lovely

National Media Director

Toyota Motor Sales

Kathleen Comer

GM, Client Services

The Trade Desk

Brian Condon

EVP, Commercial Development

Alliance for Audited Media

Brendan Condon

Sales

HIRO Media

Bill Condon

Senior Director Digital Sales Strategy

ESPN

Chris Conetta

Director, US Supply

Criteo

Lisa Connell

COO

Beachfront Media

kevin connelly

Manager, Programmatic Sales

Fox News

Cameron Connors

Publisher

Popular Mechanics

Kevin Conroy

CSO & CDO and President, Enterprise Development

Univision Communications

Anne Campbell Consumer Technology Association

Director, Business Development

Consumer Technology Association

Christine Cook

Head of Advertising Partnerships

Flipboard

Nicole Cooklin

Director of Campaign Management

Cars.com

Jeff Coon

VP of Global Alliances

InMobi

Matthew Corbin

Head of Global Product Marketing

Facebook

John Corrigan

Vice President

Telemetry Limited

Janet Costello

 

 

John Costello

President, Global Marketing and Innovation

Dunkin Brands

Jesse Cozart

VP & General Mgr, Brand Exchange

Centro

Ben Crain

VP Marketing

Krux

santo criscuolo

Sr. Enterprise Account Executive – TVMM

Adobe

Beth Crotty

Senior Director, Product Development and Management

Cox Media

Katrina Cukaj

EVP, CNN Sales & Marketing

Turner Broadcasting

Kirsten Cummings

Vice President, Advertising Sales

Monster

Chris Cunningham

CMO North America

ironSource

Chris Curley

Senior Relationship Director

FreeWheel

James Curran

CEO & Co-Founder

STAQ

Charles Curran

Senior Advisor

Digital Advertising Alliance

Gregory Cypes

SVP, Product Management

AddThis

Peter Daboll

CEO

Ace Metrix

Aaron Dalin

Head of Publisher Sales

Facebook

Tami Dalley

Senior Director, Research

BuzzFeed

Ryan Daly

Market Research Analyst

Barron’s

David Daniels

Director, Ad Server Business Development North America

OpenX

David Danziger

VP of Enterprise Partnerships

The Trade Desk

Frannie Danzinger

Head of Market Development

6sense

Ethan Davidoff

Vice President, Ad Quality

RiskIQ

Tyler Davidson

CRO & Co-Founder

PushSpring

Ian Davidson

Vice President, Platform Demand

OpenX

Gareth Davies

Chief Executive Officer

Adbrain

Justin Davis

Strategic Initiatives & Products

Krux

Jason Davis

Director

Adweek

Chris Davis

Global CRO

Comexposium USA

James Deaker

VP of Revenue Management and Policy

Yahoo

Kevin Dean

General Manager, Targeting

Experian

Alexander Debelov

CEO

Virool

Jed Dederick

GM of Business Development

The Trade Desk

Robert Deichert Jr

MD of North America Operations

Criteo

Dustin DeLaMontanya

Sales Director

OwnerIQ

Mac Delaney

Head of Programmatic

Merkle Inc.

Rachel DeLaurentis

Head of Product Marketing

Quantcast

John Dempsey

Sr Director, Mobile

Oracle Data Cloud

Miles Dennison

Global VP, Sales

AdParlor

Jory Des Jardins

SVP Global Strategic Alliances

SheKnows Media

Julie DeTraglia

SVP Digital Research

NBCUniversal

John DeVine

SVP, Global Ops

Yahoo

Ted Dhanik

CEO

engage:BDR

John Dickerson

Chief Political Correspondent

Slate

Len DiCosola

President

Dicosola Media Consulting

Val Dietl Baron

VP – Publisher Development

StickyADS.tv

Yuvette Dillard

Sr. Director, Publisher Solution

OpenX

Brian DiLorenzo

Co-Founder & CEO

MING Utility & Entertainment Group

Craig DiNatali

Director of Strategic Partnerships

Google

Mark Dinets

Business Development Manager

Unruly

John Dobrowolski

VP, Business Development

Nanigans

Will Doherty

VP Business Development

Index Exchange

Maria Domoslawska

VP, Global Strategy & Research – RN Tech

Research Now

John Donahue

CPO

Sonobi Inc.

Meghan Dorsey

Manager, Global Events

AppNexus

Yannis Dosios

VP, Platform & Exchange

Yahoo

Gabe Douek

CEO

Gateway Media

Barry Dougan

VP WW GLOBAL DISPLAY

Microsoft

Sean Downey

Vice President, Media Platforms

Google

Mike Driscoll

CEO

Metamarkets

Tom Drouillard

CEO, President & Managing Director

Alliance for Audited Media

Allen Duan

Corporate VP, Office of the CTO

Hearst

Tim DuBois

Director, Mobile

AppNexus

Joseph Dugan

SVP, CNN Ad Sales

Turner Broadcasting

Cary Dunst

VP Sales

Lotame

Brian Dutt

Vice President, Strategic Development

freeWheel

Mark Dye

Chief Strategy Officer

6sense

Keith Eadie

CMO

TubeMogul

Beth-Ann Eason

President

Innovid

Thomas Eaton

VP Digital Platforms

Nielsen

Elad Efraim

Chief Technology Officer

eXelate, a Nielsen Company

Jim Egan

VP, Publisher Developmen

Integral Ad Science

John Egan

Dir. Channel Sales Partnerships

Twitter

Rob Eisenhardt

General Manager

ADWEEK

Shelley Eleby

VP, Global Marketing

AudienceScience

Monica Elias

MANAGING DIRECTOR

ABACO DIGITAL

David Elkins

Sr. Director of Sales and Partnerships – Americas

TripAdvisor

Jasmine Elliot

Communication Analyst

Nielsen

Mark Ellis

Senior Vice President Corporate Sales

Time Inc.

Lawrence Ellison

Executive Chairman of the Board and Chief Technology Officer

Oracle Corporation

Ron Elwell

Founder and CEO

Swoop

Chris Emme

EVP, Partnerships

Media iQ Digital

Michelle Engle

VP, Product Management

MaxPoint

Adam Epstein

President

adMarketplace

Peter Erickson

Senior Director, Publisher Services

AOL Platforms

Kenneth Eriksen

CEO

IAB Norway

Rick Erwin

President, Audience Solutions

Acxiom

Bryan Everett

SVP, Business Development

Amobee

Justin Fadgen

VP Business Development

Beachfront Media

Jeremy Fain

CEO

Cognitiv

Jason Fairchild

Co-Founder

OpenX

Bruce Falck

CEO

Turn

Chris Falkner

SVP – Advanced TV, NBC Broadcasting

NBCUniversal

Devan Fearman

VP Marketing

Metamarkets

Townsend Feehan

CEO

IAB Europe

Andrew Feigenson

Managing Director, Digital

Nielsen

Sabine Feldmann

EVP of Sales

The Guardian

Josh Feller

SVP, Global Business Development

Outbrain

Greg Fennessy

VP, Head of Account Management

Optimatic Media

Chris Feo

VP, Data & Strategic Partnerships

Tapad

Carlos Fernandez

DIR. MERCAD. CTAS. CLAVE VPCC

TELEVISA

Riley Fike

Partner Development

Oracle

Dominic Finney

VP Digital Strategy

Theorem

Charlie Firestone

Executive Director

Aspen Institute Communications and Society Program

David Fischer

SVP, Client Solutions

eXelate, a Nielsen Company

David Fishman

VP Sales and Business Development

Crosswise

Tyler Fitch

Vice President of Business Development

Optimatic Media

Doug Fleming

Head of AdvancedTV

Hulu

Ward Flock

Sr. Director Publisher Technology Group

AppNexus

Daniel Foehner

Director, Global Shared Services

Facebook

Campbell Foster

Director of Product Marketing

Adobe

Peter Foster

CRO

Wrap Media

Frank Foster

Senior Vice President and General Manager

TiVo Research

Carmela Fournier

Sr. Relationship Director

FreeWheel

Eric Franchi

Co Founder

Undertone

Roey Franco

Sr Manager, Ad Product Solutions

Undertone

Matt Frattaroli

VP of Business Development

ChoiceStream

James R Freiman

SVP of Media Revenue & Business Development

TheStreet

John Frelinghuysen

Executive Vice President, Digital Media, Strategy and Business Development

Disney ABC TV Group

Carl Fremont

Global Chief Digital Officer

MEC

Phillip Fresen

Managing Director

Garros Group LLC

Matthew Frey

Account Executive – Midwest

Hulu

Russ Freyman

Head of Publisher Partnerships

Google

Stephanie Fried

SVP, Research & Analytics, Consumer Intelligence & Analytic

Conde Nast

Zach Friedman

Vice President, Digital Sales

FOX News Digital

Jay Friedman

COO

Goodway Group

Anne Frisbie

SVP, Global Alliances

InMobi

Mark Fruehan

?President, Global Supply & Platform at Opera Mediaworks

Opera Mediaworks

Shael Fryer

VP, Enterprise

Index Exchange

Gayle Fuguitt

CEO and President

The ARF

Daphne Fujisawa

Director, National Sales

Cars.com

Mike Gaffney

Chief Revenue Officer

Sharethrough

Sarah Gallagher

Head of Publisher Partnerships

Flipboard

Gregg Galletta

SVP & GM ALC Digital

ALC

Lindsey Galloway

Director of Product Communications

Altitude Digital

Damian Garbaccio

Chief Strategy Officer

Nielsen

Alex Gardner

Senior VP, Platform Solutions

Index Exchange

Sebastian Garin

Executive Creative Director

Grupo Gallegos

Brent Gaskamp

SVP of Business Development, North America

Videology

Tolman Geffs

Co-President

JEGI

Ross Geier

Programmatic Director

USA TODAY NETWORK

Larry Gelfand

Vice President, Advertising Sales, Discovery Digital Media

Discovery Communications

Peter Gent

Sr Partnership Manager

The Trade Desk

John Gentry

President

OpenX

Quentin George

Co-Founder & Principal

\UNBOUND\

David George

Mobile Lead – Publisher Ad Tech

Facebook

Chris George

SVP Product Marketing

POPSUGAR

Bryan Gernert

CEO

Resonate

Aimee Gerry

Vice President, Digital Client Solutions

Nielsen

Lewis Gersh

CEO

PebblePost

Sanjiv Ghate

Vice President Products

AppNexus

Sean Giancola

Chief Revenue Officer

NY Post – News Corp

Becky Gibson

Senior Manager, Client Partnerships

Advertising Age

Max Gideon

VP of Mobile

Altitude Digital

Scott Gifis

Global VP, Platforms

AdRoll

Stephen Gill

Co-Founder & CEO

Tiller

Matt Gillis

SVP Mobile Platforms

AOL

Joan Gillman

EVP and Chief Operating Officer of Media

Time Warner Cable

Richy Glassberg

COO

Medialets

Courtney Glaze

Director, Digital Strategy & Operations

The Wall Street Journal

Brian Gleason

CEO, Americas

Xaxis

Raef Godwin

Vice President Revenue Operations

PGA TOUR

Rajeev Goel

Co-Founder & CEO

PubMatic

Brian Golbere

General Manager, Emerging Technologies

IPONWEB

Steven Goldberg

Vertical Lead, Publisher Sales

LiveRail

Meredith Goldman

VP Global Partnerships

Criteo

Avi Goldwerger

VP Marketing

Integral Ad Science

Teymour Golsorkhi

Sales Director

Krux

Alanna Gombert

 

 

Ryan Gombeski

VP of Publisher Sales

Altitude Digital

Jonah Goodhart

CEO

Moat Inc.

Kiran Gopinath

CEO/President

Adadyn, Inc

Mark Gorman

CEO

Main Line Equity Partners

Ina Gottinger

Global Senior Director, Strategic Accounts

eMarketer

Andrew Gottlieb

Sr. Director, Global Agency Development

Yahoo

Brad Grealy

VP Strategic Accounts

Videology

Jeff Green

CEO and Founder

The Trade Desk

Dan Greenberg

Founder & CEO

Sharethrough

Michael Greene

GM, Supply Chain

AudienceScience

Michael Greenspan

Head of Global Revenue Operations

Match Media Group

Matthew Greitzer

Co-Founder & C.O.O.

Accordant Media

Jeremy Grimm

Director, Publisher Development

Kochava

Joe Grisafi

VP, Digital Sales

NCC Media

Holly Grochmal

Lead Interactive Advertising Attorney

Pandora Media, Inc

Eric Gronemeyer

Director of Sales

Discovery Communications

James Gross

Sales and Partnerships

Wrap Media

Katie Gross

RVP, Sales

Toluna

Keith Grossman

Publisher, Bloomberg Digital

Bloomberg LP

Joe Grover

CMO

Altitude Digital

Adam Grow

SVP, GM

Rakuten Display

Philippe Guelton

Chief Executive Officer

SheKnows Media

Steve Guenther

VP, Digital Auditing Services

Alliance for Audited Media

Yamini Gupta

Publisher Marketing

Google

Vikas Gupta

Head of Marketing

Factual

Leon Gurevich

Chief Revenue Officer

Quaero

Crystal Gurin

SVP & Publisher

eMarketer

Janett Haas

VP Sales, Western & Central Regions

Forbes Media

Jack Haber

Vice President, Global Advertising & Digital

Colgate Palmolive

Jeff Hackett

EVP, National Sales

comScore

eric hadley

SVP Brand & Agency Strategy

Outbrain

David Hahn

SVP, Product Management

Integral Ad Science

Kristina Hahn

Head of Consumer Packaged Goods

Google

Chip Hall

Managing Director, Google Platform Channels

Google

Meredith Hall

GM, Learning & Development

The Trade Desk

Jack Hallahan

VP Media Partners

Celtra

Jay Hallberg

CEO & Founder

Spiceworks

Ashley Hallgren

Partner Development

Oracle Data Cloud

Anne Hallock

SVP, Global Marketing

The Trade Desk

Sheri Ham

General Manager, Programmatic

Mode Media

Donna Hamilton

VP Sales & Business Development

Alliant

Thomas Hammer

Senior Vice President, Advertising Sales

IBT Media

Judith Hammerman

VP, Sales

Connexity

Michael Hans

Account Executive

DataXu

Christoper Hansen

President

Netmining

Francine Hardaway

Reporter

American Business Journals

Joe Hardin

VP, Product Leadership

Alliance for Audited Media

Bjarne Hariede

CEO

New Media Network

Doina Harris

Global MD ATB

AppNexus

Paul Harrison

CTO

Simpli.fi

Jed Hartman

CRO

The Washington Post

Elizabeth Harz

President, Media & CMO

ADARA

Todd Haskell

SVP/Chief Revenue Officer

Hearst Magazines Digital Media

Steve Hasker

Global President, COO

Nielsen

John Haskin

VP Marketing

WebMD

Josh Hayes

Associate Producer

Beet.TV

Ben Hayes

Chief Privacy Officer

Nielsen

Christopher Heine

Digital Editor

Adweek

dave helmreich

chief operating officer

independent journal

Gillian Heltai

Vice President

comScore

John Henderson

Sr. Vice President Sales

Advertiser Perceptions

Laura Henderson

Global Head of Content & Media Monetization

Mondelez

Tom Herman

CEO

DashBid

Hebert Hernandez

CEO

ABACO DIGITAL

Keith Hernandez

President

Slate

Brett Herter

Programmatic Strategy Manager

Cars.com

Robert Hess

EVP, Business Development

Trueffect

Andy Hibbler

VP Brand Advertising & Partnerships

Whitepages

Renee Hill

President & Co-CEO

Eyereturn Marketing

Jamie Hill

CEO

adMarketplace

Marlon Hill

Business Development Director

StickyADS.tv

James Hirshfield

Senior VP of Sales and General Manager of North America

PageFair

Jeremy Hlavacek

VP, Programmatic

The Weather Channel

Oisin Hoctor

Account Exec

Google

Wyatt Hodgson

Business Development Media Solutions Executive

Unruly

Lester Holze

Director – National Sales

Cars.com

Bei Hong

CTO, Co-Founder

AdMaster

Patrick Hopf

President

SourceKnowledge

Casey Horton

VP

Verve Mobile

Brett House

Sr. Director, Marketing and Communications

Nielsen

Mark Howard

EVP and Chief Operating Officer

Forbes Media

Moshe Huberman

Director of Programmatic Partnerships

Matomy Media Group

Cory Hudson

VP of Product and Business Development

BannerWave

Douglas Huntington

CEO

FatTail

Derek Hyde

Account Executive

Google

John Hyland

VP, Platform Client Development

Centro

Michael Iantosca

CRO

Integral Ad Science

Laura Ianuly

Contract Recruiter

Fairmount Recruiting

Christopher Idell

VP Technology

Goodway Group

Cheryl Idell

EVP, Client Solutions

Nielsen

John Ilacqua

Director of Publisher Strategy

Jun Group

Stuart Ingis

Partner

Venable LLP

Lauren Irvin

Director, Business Development

Index Exchange

Aimee Irwin

SVP, Business Development

Nielsen

George Ivie

Chief Executive Officer, Executive Director

Media Rating Council

Michael Jackel

VP, West Region

Spotify

Walker Jacobs

Chief Operating Officer

Wikia

David Jacobs

Senior Vice President

AOL

ari jacoby

CEO

Circulate

Josh Jaffe

VP, Business Development

VigLink

Dan Jaffe

Group EVP, Government Relations

Association of National Advertisers

Sameer Jagetia

President

REDBOOKS

Alex Jakovleski

Senior Director Global Media

BabyCenter.com

Brian Jankovsky

Head of Entertainment & Sports Partnerships

Google

Daniel Jantzi

Head of Ad Ops

Snapsort

Andreas Janzek

Sales manager

Kleine Zeitung

Bob Jeffrey

Non Executive Chairman

JWT

Paul Jelinek

SVP Business Development

Taboola

Xavier Jenkins

Senior Director, Sales

CEO

Patrick Jones

Strategic Partnerships

Oracle Data Cloud

Marie Joshi

Business Development

Adobe

Neil Joyce

Managing Director, EMEA

Signal

Loubna Kadiri

Director of Demand, bRealTime

CPXi

Florian Kahlert

Managing Director GfK MRI

GfK MRI

Jason Kalin

SVP

Nativo, Inc

Achir Kalra

SVP Revenue Operations

Forbes Media LLC

Ellen Kamor

VP, Account Management

AppNexus

Sunil Kapadia

Senior Vice President

MediaLink

Pooja Kapoor

Head of Global Strategy, DoubleClick Ad Exchange

Google

Amir Kaspi

Head of New Business Development, Display Advertising

Google

Michael E. Kassan

Chairman & CEO

MediaLink

Steve Katelman

EVP, Global Strategic Partnerships, Digital

Omnicom Media Group

Anthony Katsur

President

SONOBI

kathy kayse

VP, Sales Stat and Solutions

Yahoo!

Patrick Keane

President

Sharethrough

Hubert Keene

Director, Business Development

Microsoft

Daniela Keil

AdTech Partnerships Manager

Spotify

Jim Keller

VP, East and Mid-West Sales

Hulu

Mike Kellogg

VP, Revenue Mgmt & Sales Strategy

Cars.com

Sophie Kelly

 

 

Jason Kelly

President

Millennial Media

Tyler Kelly

Senior Vice President, Sales

Centro

John Kennedy

Director of Business Development

Krux

Ryan Kenney

Senior Director, Platform Services

SpotX

Mike Kerans

Partner

CRO Partners

Tom Kertesz

Vice President

GfK

Randy Kilgore

The Kilgore Media Group

President

Raymond Kingman

CEO

Semcasting, Inc.

Angela Kinsella

Sr. Director, Media Sales & Operations

Demand Media

Aj Kintner

VP, Strategic & Platform Sales

DoubleVerify

Rainbow Kirby

Director, Event Marketing & Communications

Clear channel Outdoor

Ruth Kirschner

Director Advertiser Sales

Google

Mike Kisseberth

Chief Revenue Officer

Purch

Margit Kittridge

Vice President, Digital Director

Intersection

Matevz Klanjšek

CPO & Founder

Celtra

Marni Kleiman

Director

Videology

Gil Klein

EVP Media

Matomy

Paulina Klimenko

Senior VP, Corporate Development

PubMatic

Allen Klosowski

VP Mobile and Connected Devices

SpotXchange

Walter Knapp

CEO

sovrn

Jason Knapp

Chief Product Officer

Viant

Scott Knoll

CEO

Integral Ad Science

Don Knox

Chief Strategist

BLAST

Adam Kobus

Director, Publisher Development

Verve Mobile

Ravi Kodali

Director, Product Management

AppNexus

Nadya Kohl

VP of Business and Development

Place IQ

Kevin Kohn

CRO

Lotame

Edward Koller

Managing Partner

Koller Search Partners

Julia Konstantoulakis

Director, Client Solutions

eXelate, a Nielsen Company

Joshua Koran

CEO

Koran Consulting

Oleg Korenfeld

SVP, Advertising Technology & Platforms

MediaVest

Marija Kosanovich

EVP/Communications Director

ADK

Danny Kourianos

SVP, Product

Rakuten Marketing

Andrew Kraft

VP, Strategic Projects

AppNexus

Peter Krasniqi

VP Global Sales Strategy and Ops

Foursquare

Kurt Kratchman

COO

Grapeshot

Evan Krauss

VP, Publisher Development

PubMatic

Michael Kraut

Vice President, National Sales

Cars.com

James Kreckler

SVP, Digital Ad Sales Entertainment

NBCUniversal

Daniella Kreiger

VP, Marketing and Communication

Viant

Brian Kroski

Chief Digital Officer

American Media Inc.

John Krosky

VP of Sales

Altitude Digital

Ragnar Kruse

Co-Founder & CEO

Smaato.com

Jay Kulkarni

CEO

Theorem

Mukundu Kumaran

CEO

C1X

Amy LaBan

Managing Director

Petsky Prunier

Michael Laband

VP Business Development

SpotXchange

Lisa LaCour

Head of Global Marketing

Outbrain

Seth Ladetsky

Senior Vice President, Sales / Turner Sports Digital

Turner

Jason Laenen

Account Executive

Viacom

Daniel Lagani

President / Chief Revenue Officer

Mode Media

Chris Langel

Senior Director

MOAT

Jared Lansky

CRO

Sourcepoint

Sanam Lari

Head of Strategic Partnership Development

Google

Dan Larkman

VP Client Services

SteelHouse

Steve Latham

GM, Encore

Flashtalking

Doug Lauretano

VP, Business Development

OpenX

Lene Lay

VP Sales

Q1Media

Ted Lazarus

Director, Legal

Google

Michael Lebowitz

Founder and CEO

Big Spaceship

William Lederer

CEO

MRP Advisers LLC

Tiffany Lee

Director, Inventory Partnerships APAC

The Trade Desk

Susan Lee

Vice President

MaxPoint

John Lee

Chief Strategy Officer

Merkle

Danielle Lee

VP, Commercial Marketing

Vevo

ken leeder

GM / SVP Programmatic Advertising

IAC

Rich LeFurgy

General Partner

Archer Advisors

Rafferty Lengle

Account Director

AOL

Dan Levi

EVP & Chief Marketing Officer

Clear Channel Outdoor

Abby Levine

Manager, Global Demand Partnerships

Twitter

Ari Lewine

Co-Founder, Chief Strategy Officer

TripleLift

Xin Li

Vice President of Business Development

Nielsen

Henry Li

Senior Director of Strategic Partnerships – Mobile

Neustar

Arel Lidow

VP, Product Management

AppNexus

Todd Lieberman

President

Circulate, Inc

Tian Lim

CTO

Hulu

Shaun Lin

Manager, Exchange & Publisher Development

Rocket Fuel

Bob Liodice

President & CEO

ANA

Scott Liss

Vice President, Connections Central

iHeartMedia

Maureen Little

SVP, Business & Corporate Development

Turn Inc.

Bill Livek

Vice Chairman & CEO

Rentrak

Curt Lockton

Vice President

Krux

Alex Loeffler

SVP Operations and Media

Amobee

Michael Lombardi

SVP, Domestic Sales Consumer & Enterprise

WeatherBug

Bill Lonergan

CEO

RadiumOne

Paul Longo

Head of Agency Development

Microsoft – Bing Ads

Chris Loretto

Executive Vice President, Sales and Digital

Digital First Media

James Loughran

SVP, Digital Sales

NCC Media

Diana Lucas

SVP, Client Solutions

Nielsen

Ashley Lucia

Business Development, Programmatic Partnerships

Healthline

Neal Lulofs

EVP, Marketing and Strategy

Alliance for Audited Media

Steven Lundy

Senior Associate

Medialink

Jason Lynn

SVP Strategy, ATG

AppNexus

Harmon Lyons

VP, Business Development

Integral Ad Science

Chris Maccaro

VP, Field Sales

Yahoo! Inc

Doug MacDonald

VP Business Development

Deep Root Analytics

Peter MacDonald

Sr. Director

Microsoft

Greg MacDonald

Sr. Director, Programmatic Supply

Yahoo

Zachary Macko

Sales Director

Moat

Nick MacShane

Senior Managing Director

Progress Partners

Jp Maheu

VP, Global Brands and Agencies

Twitter

Tim Mahlman

President

AOL Platforms

Ben Mair

Chief Revenue Officer

ClearPier

Paul Major

VP of Product

sovrn

Brie Manakul

VP of Revenue Operations

Mashable

Gina Mancuso

President

Mancuso Media, LLC

Christine Manna

Chief Operating Officer

Association of National Advertisers

Kevin Mannion

Chief Strategy Officer

Advertiser Perceptions

Jon Mansell

Director, Marketplace Development

Magna Global

Tom Manvydas

VP Strategy, Integrated Marketing Services

Experian Marketing Services

Ben Mappen

Sr. Director, Product Management

ShareThis

Jonathan Margulies

Managing Director

Winterberry Group

Ann Marinovich

VP Advertising Products & Strategy

Forbes Media

Stefan Maris

VP Business Development / Ad Solutions

Sorenson Media

Tom Markham

Executive Creative Director

BBDO

Samantha Marlowe

VP, Regional Sales

SQAD LLC

Dan Martin

Head of Business Development

TripleLift

Rose Martincak

VP, Sales

IBT Media

Solomon Masch

Executive Director, Mobile and Video Sales

Time Inc.

Benjamin Masse

SVP & GM, Advertising

Triton Digital

Lou Mastria

Executive Director

Digital Advertising Alliance

Morgan Matarazzo

Partner Lead

Google

Erik Matlick

Chairman

Madison Logic

Ai Matsubara

Video Ad Specialist

Yahoo Japan Corporation

Serge Matta

President

comScore

Brian Matthews

SVP, Media Sales

National Football League

Derek Maxson

Programmatic Advertising Strategist

Front Porch

Chris Mayland

VP, Consumer Markets

Merriam-Webster

Chris McArdle

Vice President

Neustar

Pat McCarthy

SVP, Corporate Marketing

AppNexus

John McCarus

Chief Strategy Officer

Media General Company

Patrick McCormack

Vice President, Sales

AOL

Ross McCray

CEO & Co-founder

VideoAmp, Inc.

Jodi McDermott

Group VP, Product Management

comScore

Kirk McDonald

President

PubMatic

Janae McDonough

VP of MoPub at Twitter

Twitter

Karen McFee

Co-Founder

Mediasmith

Jerry McGee

EVP

AAAA

Lana McGilvray

Principal

Blast Public Relations

Hugh McGoran

Chief Revenue Officer

Magnetic

Owen McGrath

Director, Business Development

Criteo

Alex McGrath

Senior Manager, Client Partnerships

Advertising Age

Kevin McGurn

Head of Sales

Fullscreen and llation

Courtney McKlveen

P, Retail/QSR Industry Lead

Yahoo

Tricia McLane

Client Partner

Theorem

Scot McLernon

CRO

YuMe

Kelly McMahon

VP, Demand Operations

SpotX

James McNamara

VP, Business Development

eXelate, a Nielsen Company

James McWilliams

Executive Director, Client Success

Valassis Digital

Max Mead

SVP Special Operations

TubeMogul

Max Mead

SVP Special Operations

TubeMogul

Jeff Meglio

VP, Demand Partnerships

sovrn

Lisa Meier

GVP

Time Warner Cable Media

Jonathan Mellinger

Product Development Director

Goodway Group

Jonathan Meltzer

Head of Platforms and Publisher Marketing

Google

Clara Eugenia Mendez

DIR. MERCAD. TIM

TELEVISA

Kathy Menis

SVP Marketing

Signal

Namit Merchant

Chief Operating Officer

Media.Net

Scott Messer

Sr. Director, Business Development

Demand Media

Ed Messman

General Manager of Interactive

KBM Group LLC

eran metzer

Sr. Director Solution Development

Yahoo

Scott Meyer

Chief Executive Officer and Co-Founder

Ghostery, Inc.

Lisa Meyer

VP Marketing

Theorem

Masha Meyman

Head of Industry

Google

Sable Mi

Director, Measurement Strategy

Yahoo

Pooja Midha

SVP Digital Ad Sales & Operations

ABC Television Network

Matthew Miga

Sr Director Product

BidSwitch

Christopher Miglino

CEO

Social Reality

Cameron Miille

Director Business Development

OpenX

Miha Mikek

CEO & Founder

Celtra

Ana Milicevic

Principal & co-founder

Sparrow Digital Holdings

Maja Milicevic

Principal & co-founder

Sparrow Digital Holdings

Kelly Miller

SVP Client Services

Signal

Idan Miller

VP Media & Operations

Positive Mobile

Alyssa Miller

Head of Industry

Google

Jonathan Milne

CRO

Celtra

Peter Minnium

President

Ipsos Connect US

Brian Mitchell

CEO

GM Ryan International

Jordan Mitchell

VP Product

Rubicon Project

Tom Mohler

President

Sales Athlete Executive Search

Brendan Monaghan

CEO

Panoply

Andy Monfried

Founder & CEO

Lotame

Chris Monteleone

EVP, Corporate Development

CPXi

David Moore

Chairman

Xaxis

James Moore

Chief Revenue Officer

Simpli.fi

Mike Moreau

CSO

Krux

Harold Morgenstern

Senior Vice President, Advertising Sales, Discovery Digital Media

Discovery Digital Media

Dave Morris

Chief Revenue Officer

CBS Interactive

Adam Moser

Head of Ad Operations

Hulu

Dan Mosher

VP

Yahoo

Louis Moynihan

VP of Product Innovation

Demandbase

john mracek

CEO

NetSeer

Christian Muche

Co-Founder

dmexco

Hal Muchnick

coo

AddThis Inc

S. Brian Mukherjee

CEO

RhythmOne

Dennis Mulcahy

Vice President, Sales North America

Cxense

Art Muldoon

Co-Founder and CEO

Accordant Media

Paul Muret

VP, Display & Video Ads & Analytics

Google

David Murnick

SVP Accounts

Rubicon Project

Jim Murphy

SVP/GM

Catalina

Daniel Murphy

SVP Audience Measurement & Analytics

Univision Communications

Alexis Murphy

Administrative Business Partner

Google

Brian Murphy

SVP Business Development

Unified

Richard Murphy

Senior Vice President, Technology Assurance

BPA Worldwide

Bill Murray

VP, Digital Revenue Operations

Scripps Networks Interactive

Quique Nagle

SVP Strategic Account Services and Business Operations

Collective

Yoav Naveh

CEO

ConvertMedia

Peter Naylor

SVP, Sales

Hulu

Geetha Neelakantiah

Vice President, Marketing & Operations

Semcasting, Inc.

Kristoffer Nelson

COO

Social Reality

Kym Nelson

SVP West Coast Client Strategy

Twitch

Zvika Netter

CEO & Co-Founder

Innovid

Scott Neville

GM, BidSwitch & CMO, IPONWEB

IPONWEB

Ned Newhouse

Executive Dir

Conde Nast

Nancy Newman

Head of Sales Marketing & Brand Activation

Conde Nast

Jordan Newman

Vice President

MediaLink

Susan Noonan

Executive Director of Media and Analytics

BSSP

Colleen Noonan

VP Creative & Marketing

The Daily News

Jim Norton

Global Head of Media Sales

AOL

Nancy Notaro

Media & Entertainment Analytics Consulting

IBM

Matthew Novick

CFO

PlaceIQ

Ari Oberman

Sales Director

Krux

Tom O’Brien

Executive Vice President, Digital & Chief Revenue Officer

Nexstar

Dick O’Brien

Executive Vice President, Government Relations

4A’s

Kathy O’Dowd

Global Director, Programmatic Marketplace & Channel Development

Netflix

Soo Jin Oh

SVP, Ad Operations and Data Business

Magnetic

Chris O’Hara

VP Strategic Accounts

Krux

Brody O’Harran

Executive Vice President

Goodway Group

Joe Oliveri

Senior Director, Product Management

Cars.com

Chris Olson

CEO

The Media Trust

Boris Omelnitskiy

President

IAB Russia

Michael O’Neil

VP, Programmatic Sales

Triton Digital

Thomas O’Regan

CEO

Madison Logic

Paul Oronoz

EVP, Operations

Viant

Jeremy Ostermiller

CEO

Altitude Digital

Michael O’Sullivan

Director of Global Partnerships

Criteo

Christopher Owen

Director, Platform Sales

Viacom

Jeff Pabst

SVP of Sales

ShareThis

Matthew Pagen

SVP, Client Solutions

Nielsen

Craig Palmer

CEO

Wikia

David Pann

General Manager Search Advertising

Microsoft

Ajitpal Pannu

Chief Business Officer

Smaato

Stephanie Pansini

Sr. Manager Digital Sales Strategy

Comcast

Ari Paparo

CEO

Beeswax

George Pappachen

EVP, Global Strategy and Business Development

Kantar Media Ad Intelligence

Kiran Paranjpe

Head of Partnerships, News & Publishing

Google

Susi Park

General Manager, Advertising

GQ

Mike Parker

President, West

iCrossing, a Hearst Company

Michael Parkes

SVP, North American Sales

Amobee

Joanna Parmer

Sales Associate

Barron’s Magazine

Andre Parreira

Founder and CEO

WebSpectator Corporation

Lou Paskalis

Senior Vice President, Enterprise Media Executive

Bank of America

Mark Pearlstein

CRO

DoubleVerify

Gabi Peles

COO

Eyeview Inc

Oded Pelled

President, Co-Founder

NovoRoll

Chad Peplinski

SVP, Media Acquisition & Operations

Conversant Media

Amy Peppers

Manager, Global Platform Partners

AppNexus

Steve Peraino

SVP of Consumer Pharma & CPG Sales

WebMD

Mike Peralta

Chief Executive Officer

AudienceScience

Rodney Perry

Managing Director, Canada

Xaxis

Rod Perth

President & CEO

National Association of Television Program Executives

Tim Peterson

Reporter

Advertising Age

Tom Phillips

CEO

Dstillery

Guy Phillipson

Chief Executive

IAB UK

Brad Piggot

VP, Industry Lead, Autos

Yahoo

Ravi Pillai

SVP Business Development

Wochit Inc

Andre Pimentel

Chief Revenue Officer

EyeSee

Tom Pino

Senior Manager, Ad Sales Operations

Hulu

Mark Piquette

VP of Marketing

sovrn

Chris Pirrone

General Manager, Sports Digital Properties

USA TODAY Sports Media Group

Amy Pisano

VP, Enterprise Solutions

FreeWheel

Marian Pittman

Executive Vice President, Digital Strategy

Cox Media Group

Jeffrey Pizzo

Enterprise Solutions

FreeWheel

Andy Plesser

Founder & CEO

Beet.TV

Ben Plomion

SVP Marketing

GumGum

David Plotz

Host

Political Gabfest

Anita Pollert

VP, Publisher Platforms

AOL

Chris Portella

SVP, Managing Partner, Digital

Universal McCann

Jay Prasad

CBO

Videoamp, Inc.

Geoffrey Precourt

Reporter

WARC

Leslie Prentice

VP, Sales

NBCUniversal

Penry Price

Vice President, Marketing Solutions

LinkedIn

Frost Prioleau

CEO

Simpli.fi

Paul Prior

President

ZEDO

Greg Pritchard

SVP Business Development

GumGum

Emmanuel Probst

Director, Client Development

Research Now

Matt Prohaska

CEO & Principal

Prohaska Consulting

Zak Protzman

Strategy and Business Development

Cars.com

Beth Provencher

Strategic Sales Director

Triad Retail Media / eBay

Anthony Psacharopoulos

EVP, Media

comScore

Manny Puentes

CTO

Altitude Digital

Randy Pyle

Executive Director

EY

Jessica Quezada

Events Manager

IAB MEXICO

Perry Quinn

SVP, Sales

Altitude Digital

Brian Quinn

Chief Revenue & Innovation Officer

Triad Retail Media

Tracy Raiser

VP, Partner & Channel Development

Cofactor

Sridhar Ramaswamy

SVP, Ads & Commerce

Google

Susana Ramirez

Membership Relations

IAB MEXICO

Christopher Ramirez

Director of Publisher Strategy

Jun Group

Geoff Ramsey

Chief Innovation Officer, Chairman

eMarketer, Inc.

Asher Rappaport

Director of Business Development

OpenX

Rob Rasko

CEO and Founder

The 614 Group

andrew reale

VP Technology

New Yokr Daily News

D.J. Reali

SVP National Ad Sales

The Weather Channel

Ginny Redgate

Analyst Relations

AppNexus

Joao Redol

CEO

EyeSee

Andrew Reedman

Executive Director, Corporate Digital Sales

Time Inc.

MariCate Reeves

Director of Platform Sales

Sharethrough

Andrew Reid

President

Hanley Wood

Christopher Reid

CEO

Snapsort

Suzie Reider

Managing Director Brand Solutions

YouTube/Google

Alexander Reinhold

Head of Global Supply

Sociomantic Labs

Nicole Reis

VP Customer Success

Krux

Adam Remson

General Manager

Adweek

Alyssa Renwick

Business Development Associate

Unruly

Callie Reynolds

Senior Director, Account Management

Moat

Michael Reznick

EVP, Ad Revenue

Triton Digital

Jonathan Ricard

Head of Strategic Developments and Partnerships

Signal

Jason Rice

Vice-President Digital Media

TEN:The Enthusiast Network- Motor Trend / Automobile

Orchid Richardson

GM Publisher & Media Solutions

33Across, Inc.

Gabriel Richaud Falcon

DIRECTOR

IAB MEXICO

Neal Richter

CTO

Rubicon Project

Wade Rifkin

VP, Programmatic Partnerships

ShareThis

Brian Rifkin

Co-Founder

JW Player

Dwight Ringdahl

SVP, Technology

RhythmOne

José Rivera

Corporate Counsel

Pandora Media, Inc.

Debra Robinson

SVP, Technology

Hearst

Leonardo Rodriguez

Digital Planning Director

Prensa Libre S.A.

Maria Rodriguez Caraballo

Senior Director, Digital Ad Sales Research & Strategy

NBUniversal

Amanda Roever

Senior Product Manager

BrightRoll

John Rogers

SVP, Media – North America

Videology

Seth Rogin

Chief Revenue Officer

Mashable

Anthony Romano

SVP, Client Relations

R/GA

Jerry Ronaghan

SVP, Agency

DataSift

Adam Roodman

Head of Open Demand

AOL Platforms

James Rooke

Chief Revenue Officer

FreeWheel

Danny Roosevelt

Product Manager

BrightRoll

Chris Rorie

Director, Research & Ad Effectiveness

Foursquare

Todd Rose

SVP, Business & Corporate Development

NinthDecimal

Faith Rosen

Product Marketing Manager

Google

Nicki Rosenbach

Marketing Coordinator

SpotX

Jason Rosenbaum

VP – Yield Management

WebMD

Mike Rosner

CRO

Forensiq

Joy Ross

VP, Demand Side Platforms

Rubicon Project

Jack Rotherham

CMO

FreeWheel

Michael Rubenstein

President

AppNexus

Avinoam Rubinstain

CEO

my6sense

Evan Rutchik

SVP, Agency Development

Yieldbot

Andrew Rutledge

Vice President, Sales

AppNeus

Katherine Ryan

Vice President, Marketing

 

Sandra Sager

Senior Customer Success Manager

Ghostery, Inc.

Qasim Saifee

SVP, Monetization Platform

OpenX

Nathalie Sajous

Head of Publishing Channel Partnerships

Google

Alex Salamon

VP, North America Sales

EyeSee

Robert Sanchez

CEO

MeritDirect, LLC

Eric Sandberg

VP & Business Unit Leader — Research Now Digital

Research Now

Rene Santaella

Senior Vice President

Sony Pictures Television Digital Networks

Joseph Saporito

Sales Manager

AOL Platforms

Latha Sarathy

VP, Multiplatform & Consumer Strategy

NBCU Telemundo Enterprises

Ciro Sarmiento

Executive Creative Director

Dieste

Polisetti Satish

CEO

AdsNative

Michelle Savoy

SVP, Head of Sales

ZypMedia

Jane Schachtel

Global Head of Technology and Telecom Strategy

Facebook

Keith Schanck

Digital Manager

Barron’s

Adam Schenkel

Director, Programmatic Partnerships

GumGum

Jenny Schiffman

Head of Industry

Google

Xavier Schijffelen

President

WebAds Europe

william schild

SVP Global Business Development

Viant Inc.

Scott Schiller

EVP, Advertising Sales

NBCUniversal

Robert Schneider

SVP, Global Partnerships & Corporate Development

Xaxis

Frank Schneider

Co-Founder

dmexco

Melanie Schnuriger

VP Product Development

The Daily News

Phil Schraeder

CFO/COO

GumGum

Chris Schraft

President

Time Inc. Content Solutions

Chris Schreiber

VP of Marketing & Communications

Sharethrough

Dawn Schroeder-Telleson

Group Business Leader, Amazon Originals

Initiative

Michael Schwalbert

Vice President of Corporate Sales

Semcasting, Inc.

Scott Schwanbeck

EVP, Business Development

Yieldmo

Chris Scoggins

VP & GM, Global Revenues and Partnerships

Oracle

Chris Scoggins

GM, Digital Strategy

Oracle Data Cloud

Jay Sears

SVP

Rubicon Project

Benjamen Segal

VP, Business Development

IPONWEB

Alan Segal

Sr. Director – Analytics, Insights, & Optimization

Cox Media Group

Peter Shafer

Senior Vice President, Enterprise Solutions

Toluna

Vivek Shah

CEO

Ziff Davis

Arik Shahar

VP, Product Management

eXelate, a Nielsen Company

Christy Shannon

Sr. Director of Integrated Marketing

Wikia

Xuhui Shao

VP Engineering, Advertising and Data

Yahoo

Min Shao

VP of Data Science, Advertising

Yahoo

Michal Shapira

SVP

CNN Integrated Marketing

Ken Shapiro

Senior Vice President of Sales

Wikia

David Shapiro

VP Corporate and Business Development

DataXu

Dan Sheehy

VP Business Development

OpenX

Mike Shehan

CEO

SpotXchange

Tom Shields

Senior Vice President, Publisher Strategy

AppNexus

Kristine shine

Advisor, Hearst Corporation and San Francisco Chronicle

Hearst Corporation

Roy Shkedi

Chairman

Intent IQ LLC

Kj Shockey

Executive Director

The Guardian

James Short

VP, Business Development

Q1Media, Inc.

Atul Shrivastava

Product Manager

Adobe

Jessica Sibley

VP, Advertising Sales, East Region

Forbes Media

Darby Sieben

President

Mediative, a Yellow Pages Company (Canada)

Ross Siegel

Vice President

MediaLink

Todd Siegler

COO

sovrn

Mike Siems

Director Publisher Development

Yieldbot

Michael Signorelli

Partner

Venable LLP

Scott Silverman

CRO

AerServ

Ethan Simblist

Director, Digital Advertising

MeritDirect, LLC

Bill Simmons

CTO / Co-Founder

DataXu

Kit Simon

President, Media

NetSeer

Dave Simon

Director, Platform Sales

Yahoo

Jed Simon

CEO

FastPay

David Simon

Chief Marketing Officer

SocialFlow

Tim Sims

VP of Inventory Partnerships

The Trade Desk

Frank Sinton

CEO and Founder

Beachfront Media

Andy Sippel

Senior Vice President

Advertiser Perceptions

Samantha Skey

Chief Revenue & Marketing Officer

SheKnows Media

Jake Skinner

Director of Strategy

FastPay

Jonathan Slavin

Founder

JTG Ventures

Dan Slivjanovski

Chief Marketing Officer

RhythmOne

Sarah Sluis

Reporter

AdExchanger

Anthony Slyter

Senior Director of Strategic Partnerships

Neustar

Kevin Smith

Director, Ad Operations

The Weather Company

Kaylie Smith

Head of Seller Cloud

Rubicon Project

Neil Smith

Sr. Director, FourFronts Marketplace

FreeWheel

David Smith

CEO & Founder

Mediasmith

Mike Smith

SVP Revenue Platforms & Operations

Hearst Digital Media

James Smith

SVP

Crackle

Martin Smith

General Manager, Data Products

KBM Group, LLC

Jeff Snow

Head of Video Distribution Partnerships

Google

John Snyder

CEO

Grapeshot

Andrew Snyder

Vice President, Video Sales

Yahoo

Vikram Somaya

SVP, Global Data Officer

ESPN

Rick Song

Executive Vice President, Global Head of Media Solutions

ZEFR

Karl Spangenberg

Senior Vice President

MediaLink

Emily Spence

VP of Partnerships

Rubicon Project

Scott Spencer

Director, Product Management

Google Inc.

Josh Speyer

CEO

AerServ

Ryan Spicer

Sales Manager

Turner

Caitlin Spratt

Marketing Manager

AOL

Tom St.John

VP, Supply

Criteo

David Staas

President

NinthDecimal

Fred Stanichev

Sr. Director, Media & Entertainment

Krux

Marcus Startzel

ATG Chief Revenue Officer

AppNexus

Jackie Stasi

Managing Director, National Media Investment

Initiative

Kate Stebner

VP, Digital

Nielsen

Casey Steele

VP os Sales

STAQ

Tzahi Stein

CEO

Positive Mobile

Jeremy Steinberg

Global Head of Sales

The Weather Channel

Brian Stempeck

Chief Client Officer

The Trade Desk

Julie Sterling

Head of Partnerships – Broadcasting

Google

Oren Stern

Chief Operating Officer

Connatix

Paul Sternhell

GM, Programmatic Direct & Ad Server

OpenX

George Stewart

Chief Revenue Officer

Resonate

Karl Stillner

CEO & Co-Founder

PushSpring

Josh Stivers

Mobile Strategist

AerServ

Jay Stocki

VP, Digital Services

Experian Marketing Services

Kia Stora

CEO

Matchflow Media LLC

Tom Straszewski

Vice President Digital Sales

Comcast Spotlight

Glen Straub

Business Development

Factual

Joy Stroud

VP, Business Development

Spongecell

Greg Stuart

Chief Executive Officer

Mobile Marketing Association

Jon Suarez-Davis

CMO

Krux

Dustin Suchter

CTO

Social Reality

Kenneth Suh

SVP, Business Development

Unruly

Laurie Sullivan

Senior Writer

MediaPost

Kevin Sullivan

Sr. Director

Yahoo

Cara Sullivan

Vice President, Strategic Demand Management

Optimatic Media

Jonathan Sumber

VP, Digital Sales

Hearst Television

Nishant Suri

Head of Strategy & Operations

Google

Steve Suthiana

Global Head, Digital Media and Operations

Fast Company and Inc. Media

Neil Sweeney

President, CEO

JUICE Mobile

Matthew Sweeney

SVP, Customer Engagement

Xaxis

Adam Sweet

SVP, Business Development

AdFormics

William Tabler

Account Executive

Turner

Camille Taglia

Managing Director – Barron’s Magazine

Dow Jones/Barron’s

Kevin Tan

CEO

Eyeota

Ophir Tanz

CEO

GumGum

Sorosh Tavakoli

SVP Adtech

Ooyala

Lori Tavoularis

VP, Programmatic and Platforms

Tribune Publishing

Omar Tawakol

SVP, GM

Oracle Data Cloud

Craig Teich

EVP, Global Sales

Connexity

Sam Temes

Global Strategy and Commercialization

Google – DoubleClick

Nick Terlizzi

Partner

Ernst & Young

Marisa Thalberg

Chief Marketing Officer

Taco Bell

Jeff Thompson

VP, Channel Partnerships

engage:BDR

Todd Thorpe

SVP, Global Government Affairs

News Corp.

Jennifer Thorsen

Senior Director, Business Development

Yahoo

Alexandra Tibbetts

Head of Brand Moments

YouTube

Michael Tiffany

CEO

White Ops

Paulina Tillman

Sales Director

AOL Platforms

Susan Tillou

VP, Strategic Data Partnerships

Kantar Media

Anoop Tiwari

Strategy and Business Development

Cars.com

Tan Tmangraksat

VP, Audience Monetization

Kochava

Brian Tomasette

Head of Programmatic Direct

Google

Ben Tomaszewski

Demand Partnerships Lead

Taboola

John Toohey

Group Vice President, Finance

Time Warner Cable Media

Greg Toothaker

VP, Revenue Operations

Tribune Media

Gal Topaz

CEO

Feature Forward

Andraz Tori

CTO

Zemanta

Al Torres

VP of Sales

Telemetry

John Toth

Head of Advertising, Americas

Reuters

Eoin Townsend

Chief Product Officer

Collective

Are Traasdahl

CEO

Tapad

Marco Traini

Head of Industry

Google

Noah Tratt

Global SVP

Expedia Media Solutions

Steven Traykovski

Head of Product Support

Facebook

Cory Treffiletti

Vice President, Marketing

Oracle Data Cloud

Benjamin Tregoe

SVP Business & Corporate Development

Nanigans

Michael Treon

VP, Platform Stratefy

AOL Platforms

Tim Trevathan

SVP Publisher Solutions

Defy Media

Duncan Trigg

VP, Ad Effectiveness

comScore

John Trimble

Chief Revenue Officer

Pandora

Joey Trotz

 

 

Steve Tschosik

SVP Agency Sales

OwnerIQ

Bill Tucker

EVP, Media Relations

4A’s

Matt Turck

Chief Revenue Officer

Panoply

Paul Turner

Chief Commercial Officer

Adbrain

Kerry Twibell

Vice President

MediaLink

Oleg Tymchyshyn

Business Development Director

SmartyAds

John Underwood

VP, Programmatic Sales

Triad Retail Media / eBay

Eric Urdahl

CEE & North America Sales Representative

dmexco

Ilya Utkin

Director, Revenue Platforms and Operatioins

NY Daily News

Lisa Utzschneider

Chief Revenue Officer

Yahoo

Nerissa Valdellon

SVP Media Operations

Viant, Inc.

David Valdez

VP, Sales – Interactive, IBI Sales & Operations

KBM Group, LLC

Lisa Valentino

SVP, Conde Nast Digital & Chief Revenue Officer, CNE

Condé Nast

Alexis Van de Wyer

CEO

AdsWizz

Julie Van Ullen

Sr. Director of Publisher Business Development

OpenX

Jay VanDerzee

Head of Platform Sales

Google

Dean Vegliante

President

Netmining

Zane Vella

CEO

Watchwith

Srini Venkatesan

VP, Engineering

Yahoo

Constantijn Vereecken

CEO

WebAds

Julien Vernet

Head of Strategic Publisher Partnerships

Taboola

Alvaro Villa

Sales & Revenue

FatTail

Gustav von Sydow

CEO, Founder

Burt

Garret Vreeland

CRO

Accordant Media

Maarten Vrijens

CEO

Adsolutions.com

Chris Waldron

SVP, Sales

REDBOOKS

Jimmy Wales

Founder and Chairman

Wikia

yang wang

Sr. Manager, Government Affair

Nielsen

Sarah Warner

Director, Strategy & Investment

Xaxis

Jason Washing

Director of Strategic Partnerships

Google

Kevin Wassong

CEO

ONE Mobile

Jeff Wayne

VP Business Development

AdsNative

Michael Weaver

COO

MRP Advisers LLC

Doug Weaver

Founder and Chief Executive Officer

Upstream Group, Inc.

Michael Weaver

SVP Product

Bidtellect

Kevin Webb

Head of Programmatic & Advertising Technology

INFORM

Karsten Weide

Program Vice President, Digital Media and Entertainment

IDC

Brian Weigel

GM, bRealTime

CPXi

Ken Weiner

CTO

GumGum

Mitchell Weinstein

Senior Vice President, Director of Ad Operations

IPG Mediabrands

Rick Weir

Senior Director, B2B Marketing

Yahoo

Jacob Weisberg

Chairman

SLATE

John Weisgerber

SVP Sales

GumGum

Erik Weiss

Chief Revenue Officer

Datacratic

Charlie Weiss

VP, Ad Marketplaces

News Corp

Rick Welday

President – AdWorks

AT&T

Paul Wenz

CRO

Sonobi

Larry Weyer

VP Targeting

Yahoo

Eric Wheeler

CEO

33Across, Inc.

Jason White

GM & VP, Programmatic Revenue

CBS Interactive

Darrell Whitelaw

Partner

Siberia

Grant Whitmore

EVP

The Daily News

Taylor Whittell

Head of Publisher Development

Quantcast

Lauren Wiener

President, Buyer Platforms

Tremor Video

Brett Wilson

CEO

TubeMogul

Julia Wilson

Director Accounts and Publisher Strategy, Americas

Criteo

Philip R. Wiser

CTO

Hearst Corporation

Kristin Wnuk

Director, Local Sales- Eastern Region

Hulu

David Wolk

President

Goodway Group

Eric Wolman

Account Executive

REDBOOKS

Calvin Wong

SVP Business Development

White Ops

David Wong

SVP, Product Leadership

Nielsen

Jeremy Woodlee

Director

Google

Steven Woolway

VP, Data Solutions

Sizmek

Jessica Wright

Event Marketing

SpotX

Tim Wright

Senior Director, Product Management

Quantcast

Ian Wright

Vice President, Product Management

Experian Marketing Services

Juliana Wu

Publisher Platform Sales

AppNexus

Tom Yamada

VP & Co-founder

Optimatic Media

Wang Yang

Senior Manager

Nielsen

Timur Yarnall

SVP Corporate Development

comScore

Chris Yatrakis

Head of Mobile, Business Development

Factual, Inc.

Melody Yazdanyar

Senior Director Demand Partnerships

StickyADS.tv

Yale Yee

Consultant

WebSpectator

Offer Yehudai

President, co-founder

Inneractive

Yi-Fang Yen

Vice President

Realtor.com (News Corporation)

Tony Yi

VP Strategic/Corporate Development

Videology

Chen Yong

Secretary General

IIACC / IAB China

Troy Young

President, HDM

Hearst

Michael Zacharski

Chief Operating Officer

CPXi

Ken Zachmann

SVP/GM Digital Solutions Group

V12 Group

Mark Zagorski

Chief Executive Officer

Nielsen

Xavier Zang

VP, Solutions & Growth

Krux

Denise Zaraya

VP Agency Development

Integral Ad Science

James Zaumeyer

Sales Director

Moat Inc.

Joe Zawadzki

CEO

MediaMath

Mike Zeigler

VP, Cox Media Bus Dev & Ops

Cox Media

Roy Zelinger

Head of Business Development

HIRO Media

Craig Ziegler

SVP/GM

Legacy.com

Julian Zilberbrand

Executive Vice President, Audience Science

Viacom

Avi Zimak

GM, North America

Outbrain

Ofer Zinger

Chairman

Feature Forward

Dave Zinman

Chief Operating Officer

RadiumOne

Mark Zucker

Business Development Director, DES, Data Products

KBM Group, LLC