IAB Sweden releases the “Swedish Viewable Measurement Guidelines 1.0” for desktops. Their Viewability Task Force has developed these guidelines that were approved by the IAB Sweden members and their Board. They are a recommendation to the Swedish market based on the standard that the MRC and IAB (US) published in 2014. There is also a FAQ regarding Viewabillity Mobile here.
Download Swedish Viewable Measurement Guidelines 1.0″ for desktops
