Mary Meeker’s annual report provides an excellent snapshot of internet trends around the world. This report is full of fascinating data points and critical statistics showcasing the industry and trends about the evolution of technology.
Some highlights include:
- The global internet adoption rate was flat year-over-year at 9%, reaching 3 billion users or 42% of the world’s population
- Video viewership is exploding, with Snapchat and Facebook Live showing the way, though video ads aren’t always effective
- Messaging is dominated by Facebook and WeChat, it’s growing rapidly, and evolving from simple text communication to become our new home screen with options for vivid self-expression and commerce
- U.S. advertising is growing, with Google and Facebook controlling 76% of the market and rising, but advertisers spend has not followed the audience shift to new media
- China’s internet trends look better than the U.S., while internet giants around the world continue to grow more powerful
- Non-tech giants are acquiring tech companies to fuel growth and transition to digital as data becomes the next big platform thanks to so many devices capturing it
Mary Meeker’s Annual Report: Internet Trends 2016