Among the highlights from the report:
• It was a solid quarter, reaching $1,731 million, a 33.5% year-on-year increase
• General Display showed strong growth of 46.7% for the quarter, Search and Directories increased 29.9% and Classifieds grew 20.8%
• Mobile advertising is approaching 50% of General Display and Video advertising is 25%
• Mobile advertising expenditure increased to $507.8 million
• Motor Vehicles and Real Estate dominate General Display, increasing their share of spend to 17.2% and 14% respectively
IAB Australia Q1 2016 Ad revenue report