Recertification

  • What is Recertification?

    As an IAB Certified professional, you must demonstrate continued competence and prove that you are staying educated on industry changes and trends. Recertification is critical in digital advertising since the industry and technology evolve at such a rapid pace. Recertification credits can be earned through many channels directly from the IAB or through our many partners.

    When to Recertify?

    You must complete the recertification between month 9 and 24 of your initial certification cycle.

    How to Recertify?

    You have two options to recertify – by taking Continuing Education Credits (CE) or by retaking the latest certification exam.

    Option 1: Earn 24 CE Credits to Recertify
    1) Review the Recertification Handbook to learn about the process
    2) Attend qualifying events and save records of attendance
    3) Begin the recertification application in the IAB Portal
    4) Choose “Option 1: CE Credits”
    5) Enter qualifying events into your CE Credit Tracker
    6) Once all credits are approved, application for recertification can be submitted
    7) Recertification period will begin immediately after your original certification cycle ends
    Option 2: Retake the Certification Exam
    1) Review the Recertification Handbook to learn about the process
    2) Begin the recertification application in the IAB Portal
    3) Choose “Option 2: Retake the Exam”
    4) Apply to take the exam at least 3 months before current certification expires
    5) Schedule your exam through the IAB Portal, test proctored at local Pearson Vue testing center
    6) Once passing score is achieved, recertification is complete
    7) Recertification period will begin immediately after your original certification cycle ends

    IAB Recertification Fees

    Recertification fees are $175 for IAB Members and $225 for non-IAB Members. This includes a $50 non-refundable application fee. There are many free ways to earn recertification credits.

    Ask your employer if they will cover your Recertification fee.

    Need to Get in Touch?

    Email [email protected].

  • Continuing Education Credits

    As an IAB Certified professional, you must demonstrate continued competence and prove that you are staying educated on industry changes and trends. Recertification is critical in digital advertising since the industry and technology evolve at such a rapid pace. Recertification credits can be earned through many channels directly from the IAB or through our many partners.

    Ready to recertify? Find local and online events that qualify for Recertification Credits

  • Recertification Partners

    As an IAB Certified professional, you must demonstrate continued competence and prove that you are staying educated on industry changes and trends. Recertification is critical in digital advertising since the industry and technology evolve at such a rapid pace. Recertification credits can be earned through many channels directly from the IAB or through our many partners.

    Ready to recertify? Find local and online events that qualify for Recertification Credits

    Regional Partners

    Boston interactive market with the Boston Interactive Media Association

    Boston, MA

    A Media, Marketing, Advertising Collective Offering Events in LA

    Los Angeles, CA

    McCormack Media Services' FUNDAMENTALS OF DIGITAL MEDIA BUYING & SELLING course is designed for traditional media professionals and covers the basics of digital media buying and selling.

    Los Angeles, CA & New York, NY

    Online Partners

    Academy for Ads: Gain the skills to succeed with Google ads. Find fast and easy-to-use education on Google AdWords, DoubleClick, and digital marketing concepts.

    Online

    Academy of Digital Media: is the industry’s training company and has trained over 120,000 media professionals and over 2 decade in the trenches with sales teams The Academy of Digital Media is dedicated to helping media sellers master their sales skills and learn the complexity of digital media through in-depth courses and webinars.

    Online

    The Trading Academy: provides end-learners with an understanding of the value and possibilities of programmatic advertising.

    Online

    Primer: A free mobile app that teaches marketing in bite-size lessons you can do anywhere you have 5 minutes free.

    Online

    Adweek Webinars

    Online

    eMarketer Webinar

    Online

    GroundTruth’s Mobile Certification: This modular learning was designed to help you understand the basics and navigate the complexities of mobile and location advertising

    Online

  • Recertification is required every two years. IAB Certified Professionals must earn 24 credits to recertify.

    Qualifying Activity Credits Documentation Required
    Professional development classes, Seminars, Webinars, Training 1 credit
    for each full hour
    Certificate of Attendance or Registration Confirmation
    Industry Conferences 1 credit
    for each 2-hour period
    Receipt or proof of registration
    Participation in industry task force with defined output (e.g. development of new standards, industry white paper) 4 credits
    per task force
    Letter from industry group
    Presentations at industry meetings, guest lectures, participation on a panel 4 credits
    per presentation
    Copy of program; Date and location of presentation; evaluations, if applicable
    College/University programs 5 credits
    per semester-long course
    3 credits
    per trimester- or quarter-long course
    Name of educational institution; Course Title(s) and Syllabus; Name of Instructors; Semester/Trimester/Quarter Completed
    Participation in IAB Certification Item Writing/Review Workshop* 2 credits
    per in-person workshop
    Published Works (articles published in third-party digital media journal, magazine, newsletter, industry blog) 3 credits
    per publication
    Copy of article, date, publication name

    Learn more about earning and submitting credits:

    • Please submit your proof of credits (screenshot, PDF, Word Doc) in your Certification portal.
    • Do not email IAB Certification with documentation.
    • All attachments for proof of credit must be 750 KB or smaller to upload into the IAB portal.
    • Other types of learning and thought leadership activities not listed above may be considered by the Commission.
    • Certificants are responsible for tracking and reporting their recertification activities and will be required to submit appropriate documentation (transcripts, certificates, etc.) for each CE activity.
    • All credits claimed must be earned during the certification cycle and credits may not be carried over into the next recertification cycle.
    • Certificants are responsible for conducting an ongoing assessment of their continued competence in digital media sales, and measuring their own knowledge and skill level against the requirements for certification.
    • Candidates for recertification will be asked to refer to the respective Certification Exam Blueprint (Sales, Ad Operations, Data) to ensure that Continuing Education activities submitted for recertification have a direct link to the content domains of the exam.
    • *Exam Committee members who write test items cannot sit for the examination for no less than 2 years after their term ends. Members must complete 24 hours of Continuing Education in order to satisfy recertification, where each in-person workshop qualifies for 2 credits.

    Questions? Email [email protected].

  • As an IAB Certified professional, you must stay educated on industry changes and trends. Here are some valuable resources to keep you on track.

    Recertification Handbooks

    Visit our partner’s page to find local qualifying events. Just look for the recertification logo next to the event description.

    IAB Webinar Archive

    Earn CE credit’s by watching IAB’s archived webinars. For proof of credit, just show a screenshot at any time during the video. Look for recertification logo to ensure the webinar qualifies.

  • Ready to recertify? There are two ways to earn your recertification. To begin the recertification process, log in to the user portal here. You will then navigate to the certification page and begin entering your qualifying credits (Option 1), or apply to retake the exam (Option 2).

    Apply Now

    Option 1: Continuing Education (CE) Credits

    You may begin submitting your credits in your CE Credit Tracker after you receive your official notification of certification. You will be able tp start and submit your recertification application after you have been certified for 9 months. Once you have earned 24 credits, you can submit your application for approval. Note: if you complete your recertification early, your initial end date will not change, and any unused or subsequent events will not carry over to the next recertification cycle.

    Option 2: Retake The Exam

    If you choose to recertify through retaking the exam, you must follow the steps below:

    • Apply and schedule the exam at least 3 months before your certification expires
    • Pass the exam before your credential’s expiration date

    If you do not pass the exam, you will have the opportunity to retake the exam 90 days later for a small fee.

Qualifying IAB events, workshop, webinars may count towards re-certification credits. Look for this logo to see what qualifies.

Explore the IAB Certification Program