Recertification

Recertification

Qualifying IAB events, workshop, webinars may count towards re-certification credits. Look for this logo to see what qualifies.

What is Recertification?

As an IAB Certified professional, you must demonstrate continued competence and prove that you are staying educated on industry changes and trends. Recertification is critical in digital advertising since the industry and technology evolve at such a rapid pace. Recertification credits can be earned through many channels directly from the IAB or through our many partners.

When to Recertify?

You must complete the recertification between month 9 and 24 of your initial certification cycle.

How to Recertify?

You have two options to recertify – by taking Continuing Education Credits (CE) or by retaking the latest certification exam.

Option 1: Earn 24 CE Credits to Recertify
1) Review the Recertification Handbook to learn about the process
2) Attend qualifying events and save records of attendance
3) Begin the recertification application in the IAB Portal
4) Choose “Option 1: CE Credits”
5) Enter qualifying events into your CE Credit Tracker
6) Once all credits are approved, application for recertification can be submitted
7) Recertification period will begin immediately after your original certification cycle ends
Option 2: Retake the Certification Exam
1) Review the Recertification Handbook to learn about the process
2) Begin the recertification application in the IAB Portal
3) Choose “Option 2: Retake the Exam”
4) Apply to take the exam at least 3 months before current certification expires
5) Schedule your exam through the IAB Portal, test proctored at local Pearson Vue testing center
6) Once passing score is achieved, recertification is complete
7) Recertification period will begin immediately after your original certification cycle ends

IAB Recertification Fees

Recertification fees are $175 for IAB Members and $225 for non-IAB Members. This includes a $50 non-refundable application fee. There are many free ways to earn recertification credits.

Ask your employer if they will cover your Recertification fee.

Need to Get in Touch?

Email [email protected].

Continuing Education Credits

As an IAB Certified professional, you must demonstrate continued competence and prove that you are staying educated on industry changes and trends. Recertification is critical in digital advertising since the industry and technology evolve at such a rapid pace. Recertification credits can be earned through many channels directly from the IAB or through our many partners.

Ready to recertify? Find local and online events that qualify for Recertification Credits

Qualifying IAB events, workshop, webinars may count towards re-certification credits. Look for this logo to see what qualifies.

Upcoming IAB Webinars

08.23.17 / NEW YORK, NY
Programmatic 360: Automation Decoded 8/23 - New York City
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09.11.17 - 09.14.17 / ONLINE
IAB Digital Buying and Planning Certification Exam, 4-Part, Live and Recorded Webinar Prep Class - 9.11.17 - 9.14.17
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09.26.17 / SAN FRANCISCO, CA
Programmatic 360: Automation Decoded 9/26- San Francisco
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10.02.17 - 10.05.17 / ONLINE
IAB Digital Buying and Planning Certification Exam, 4-Part, Live and Recorded Webinar Prep Class - 10.02.17 - 10.05.17
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10.16.17 - 10.19.17 / ONLINE SESSIONS
IAB Digital Ad Operations Certification Exam, 4-Part, Live and Recorded Webinar Prep Class - 10.16.17 - 10.19.17
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Archived IAB Webinars

08.07.17 - 08.10.17 / ONLINE
IAB Digital Buying and Planning Certification Exam, 4-Part, Live and Recorded Webinar Prep Class - 08.07.17 - 08.10.17
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07.17.17 - 07.20.17 / ONLINE SESSIONS
IAB Digital Ad Operations Certification Exam, 4-Part, Live and Recorded Webinar Prep Class - 07.17.17 - 07.20.17
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07.10.17 - 07.13.17 / ONLINE
IAB Digital Buying and Planning Certification Exam, 4-Part, Live and Recorded Webinar Prep Class - 7.10.17 - 7.13.17
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06.08.17 / NEW YORK, NY
Programmatic 360: Automation Decoded 6/08 - New York City
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06.05.17 - 06.08.17 / ONLINE
IAB Digital Buying and Planning Certification Exam, 4-Part, Live and Recorded Webinar Prep Class - 6.05.17 - 6.08.17
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05.15.17 - 05.18.17 / ONLINE
IAB Digital Buying and Planning Certification Exam, 4-Part, Live and Recorded Webinar Prep Class - 5.15.17 - 5.18.17
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04.27.17 / LOS ANGELES, CA
Programmatic 360: Automation Decoded 4/27 - Los Angeles
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04.03.17 - 04.06.17 / ONLINE
IAB Digital Buying and Planning Certification Exam, 4-Part, Live and Recorded Webinar Prep Class - 4.03.17 - 4.06.17
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03.20.17 - 03.23.17 / ONLINE SESSIONS
IAB Digital Ad Operations Certification Exam, 4-Part, Live and Recorded Webinar Prep Class - 3.20.17 - 3.23.17
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03.06.17 - 03.09.17 / ONLINE
IAB Digital Buying and Planning Certification Exam, 4-Part, Live and Recorded Webinar Prep Class - 3.06.17 - 3.09.17
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02.06.17 - 02.09.17 / ONLINE
IAB Digital Buying and Planning Certification Exam, 4-Part, Live and Recorded Webinar Prep Class - 2.06.17 - 2.09.17
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01.18.17 - 01.27.17 / ONLINE SESSIONS
IAB Digital Buying and Planning Certification Exam, 4-Part, Live and Recorded Webinar Prep Class - 1.18.17 - 1.27.17
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12.05.16 - 12.08.16 / ONLINE SESSIONS
IAB Digital Ad Operations Certification Exam, 4-Part, Live and Recorded Webinar Prep Class - 12.5.16 - 12.8.16
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11.14.16 - 11.17.16 / ONLINE SESSIONS
IAB Digital Buying and Planning Certification Exam, 4-Part, Live and Recorded Webinar Prep Class - 11.14.16 - 11.17.16
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11.02.16 / ONLINE
Study Session: Digital Media Sales Certification - 11/2/16
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10.18.16 - 10.27.16 / ONLINE SESSIONS
Digital Buying & Planning Certification Exam, 4-Part, Live & Recorded Webinar Prep Class - 10.18.16 - 10.27.16
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10.13.16 / NEW YORK, NY
Digital Data Solutions Certification 1-Day Prep Course - 10.13.2016
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09.20.16 - 09.29.16 / ONLINE SESSIONS
IAB Digital Ad Operations Certification Exam, 4-Part, Live and Recorded Webinar Prep Class - 9.20.16 - 9.29.16
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Recertification Partners

As an IAB Certified professional, you must demonstrate continued competence and prove that you are staying educated on industry changes and trends. Recertification is critical in digital advertising since the industry and technology evolve at such a rapid pace. Recertification credits can be earned through many channels directly from the IAB or through our many partners.

Ready to recertify? Find local and online events that qualify for Recertification Credits

Qualifying IAB events, workshop, webinars may count towards re-certification credits. Look for this logo to see what qualifies.

Recertification is required every two years. IAB Certified Professionals must earn 24 credits to recertify.

Qualifying Activity Credits Documentation Required
Professional development classes, Seminars, Webinars, Training 1 credit
for each full hour
Certificate of Attendance or Registration Confirmation
Industry Conferences 1 credit
for each 2-hour period
Receipt or proof of registration
Participation in industry task force with defined output (e.g. development of new standards, industry white paper) 4 credits
per task force
Letter from industry group
Presentations at industry meetings, guest lectures, participation on a panel 4 credits
per presentation
Copy of program; Date and location of presentation; evaluations, if applicable
College/University programs 5 credits
per semester-long course
3 credits
per trimester- or quarter-long course
Name of educational institution; Course Title(s) and Syllabus; Name of Instructors; Semester/Trimester/Quarter Completed
Participation in IAB Certification Item Writing/Review Workshop* 2 credits
per in-person workshop
Published Works (articles published in third-party digital media journal, magazine, newsletter, industry blog) 3 credits
per publication
Copy of article, date, publication name

Learn more about earning and submitting credits:

  • Please submit your proof of credits (screenshot, PDF, Word Doc) in your Certification portal: www.iab.com/certprofile
  • Do not email IAB Certification with documentation.
  • All attachments for proof of credit must be 750 KB or smaller to upload into the IAB portal.
  • Other types of learning and thought leadership activities not listed above may be considered by the Commission.
  • Certificants are responsible for tracking and reporting their recertification activities and will be required to submit appropriate documentation (transcripts, certificates, etc.) for each CE activity.
  • All credits claimed must be earned during the certification cycle and credits may not be carried over into the next recertification cycle.
  • Certificants are responsible for conducting an ongoing assessment of their continued competence in digital media sales, and measuring their own knowledge and skill level against the requirements for certification.
  • Candidates for recertification will be asked to refer to the respective Certification Exam Blueprint (Sales, Ad Operations, Data) to ensure that Continuing Education activities submitted for recertification have a direct link to the content domains of the exam.
  • *Exam Committee members who write test items cannot sit for the examination for no less than 2 years after their term ends. Members must complete 24 hours of Continuing Education in order to satisfy recertification, where each in-person workshop qualifies for 2 credits.

Questions? Email [email protected].

Qualifying IAB events, workshop, webinars may count towards re-certification credits. Look for this logo to see what qualifies.

1. Why Does IAB Certification Require Recertification?

Certification across every professional discipline (from medicine to finance) requires recertification every few years. This process is based on the philosophy of continued competence and demonstrates that the individual is staying educated on industry changes and trends.  Recertification is critical in digital advertising since the industry and technology evolve at such a rapid pace.

2. When Do I Need To Recertify?

You must complete the recertification process within two years of taking your Certification exam.

3. What Do I Need To Do To Recertify And How Do I Get Started?

As outlined in the IAB Recertification Handbook, all candidates must demonstrate continued work in digital media sales, as defined as a minimum of 12 months total employment out of the previous 24 months.
Download:
IAB Digital Media Sales Recertification Handbook
IAB Digital Ad Operations Recertification Handbook
IAB Digital Data Solutions Recertification Handbook

You can earn recertification by choosing one of the two options below:

1) Accumulate 24 continuing education credits via conferences, learning sessions, webinars, training, etc. It’s easy to earn credits. Credits must be related to the competency requirements of the respective certification examination. See what qualifies.

OR

2) Retake the exam. You should apply at least three months before their certification is due to expire in order to have sufficient time to schedule and take the exam in a test window.

4. How do I Submit Proof of Recertification Credits?

1)  See what qualifies here and what documentation is needed for proof
2)  Submit your proof of credits (screenshot, PDF, Word Doc) in your Certification portal
3)  All attachments for proof of credit must be 750 KB or smaller to upload into the IAB portal

5. I Watched a Prerecorded Webinar – How Do I Submit Proof of Completion?

Take a screen shot of the webinar at any point during the video.  Save the screenshot as a PDF or JPG under 750 KB in size.  Attach this to your CE Credit while entering your self-reported continuing education.

6. My Continuing Education (CE) Credits Aren’t in My Portal

The recertification support team will periodically transfer the credits from your Continuing Education Tracker to your Recertification Application.  If you still do not see your credits in either section, please contact the team [email protected]

7. My Certification Expired, Can I Still Recertify?

In many cases, we are able to offer a grace period so that you can maintain your credential while working towards your recertification.  Contact us [email protected] request an extension and learn more about the grace period.

8. How Much Does Recertification Cost?

Recertification fees are $175 for IAB Members and $225 for non-IAB Members. This includes $50 non-refundable application fee. There are many free ways to earn recertification credits.

Ask your employer if they will cover your Recertification fee.

9. What Happens If I Don’t Recertify?

If you do not submit an application or contact us before your expiration date, your credential will not be valid. IAB will revoke any use of the certification designation, including the use of the badge on social media profiles or email signatures.

10. Contact IAB Certification

Qualifying IAB events, workshop, webinars may count towards re-certification credits. Look for this logo to see what qualifies.

As an IAB Certified professional, you must stay educated on industry changes and trends. Here are some valuable resources to keep you on track.

Recertification Handbooks

CE Partner Directory

Visit our partners page to find local qualifying events. Just look for the recertification logo next to the event description.

IAB Webinar Archive

Earn CE credit’s by watching IAB’s archived webinars. For proof of credit, just show a screenshot at any time during the video. Look for recertification logo to ensure the webinar qualifies.

Qualifying IAB events, workshop, webinars may count towards re-certification credits. Look for this logo to see what qualifies.

Ready to recertify? There are two ways to earn your recertification. To begin the recertification process, log in to the user portal here. You will then navigate to the certification page and begin entering your qualifying credits (Option 1), or apply to retake the exam (Option 2).

Apply Now

Option 1: Continuing Education (CE) Credits

You may begin submitting your credits in your CE Credit Tracker after you receive your official notification of certification. You will be able tp start and submit your recertification application after you have been certified for 9 months. Once you have earned 24 credits, you can submit your application for approval. Note: if you complete your recertification early, your initial end date will not change, and any unused or subsequent events will not carry over to the next recertification cycle.

Option 2: Retake The Exam

If you choose to recertify through retaking the exam, you must follow the steps below:

  • Apply and schedule the exam at least 3 months before your certification expires
  • Pass the exam before your credential’s expiration date

If you do not pass the exam, you will have the opportunity to retake the exam 90 days later for a small fee.

Qualifying IAB events, workshop, webinars may count towards re-certification credits. Look for this logo to see what qualifies.