IAB DMSC: Study Resources – Additional Advertising Sales Training Resources

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In-Person Exam Prep Course:
Digital Media Sales Certification 1-Day Prep Course – 1/23/19,
Wednesday, January, 23, 2019, 8:30 am EST - 5:00 pm EST

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IAB Digital Media Sales Certification – Additional Training Resources

For those who wish a more structured “classroom” approach to training the following digital media training resources are also available:

  1. The Center for Sales Strategy
  2. DM Training
  3. Econsultancy

The Commission on Certification and the IAB Digital Media Sales Certification program do not endorse any training provider, product or resource, nor do any IAB products or resources imply assurances of success on the Certification exam.

The Center for Sales Strategy

The Center for Sales Strategy is offering an online course designed for salespeople to master the digital concepts needed to build effective online campaigns by learning the ‘what’ and ‘why’ of digital marketing. Based off a primer in the Digital Sales Accelerator workshop, this four-part course titled Digital What & Why will test your knowledge of key digital marketing vocabulary through online videos and quizzes at the end of each segment.

For more information or to see a course outline, click here or call 1-855-222-5550.

DM Training

DM Training specializes in sales. Their goal is to train salespeople on how to be more effective at increasing digital advertising revenue. They provide 1 or 2 day live training workshops on Selling in the Digital Media Landscape. The focus of this training is to first lay the foundation of knowledge to help sellers navigate and understand the changing digital media and advertising ecosystem. They then help sellers more effectively position their offering against the competition by understanding who they are selling against and what differentiates them.

Their comprehensive process impacts the entire sales organization by continuously teaching, reinforcing, and encouraging real behavioral change. They do this by closely collaborating with their clients to create a customized training plan.

For more information click here or reach out to [email protected] or  call (212) 502-3066 for more information.


Econsultanty offers online courses that touch on topics such as tools of the trade, how digital changed the paradigm, digital media projects, targeting, the mechanics of digital media, recent media trends and more. Click here to see a description of courses offered.

In-company training is available through interactive workshops or conferences. Contact [email protected] or (212) 972-0630 for more information.

The Commission on Certification and the IAB Digital Media Sales Certification program do not endorse any training provider, product or resource, nor do any IAB products or resources imply assurances of success on the Certification exam.

What’s the difference between a Professional Certification and a Certificate?

Companies with certified sales staff include
AOL, Collective, Conde Nast, Cox Media Group, Discovery, Expedia, Extreme Reach, IDG, NBCUniversal, The New York Times, Pandora, Time Inc., Triad Retail Media, Univision, Yahoo, Valasis and more!

See what they’re saying

    I found the exam and preparation stimulating and challenging. As such, I'm proud to be IAB-certified.
    —Mark Warlaumont Director of News and Digital Media Sales, Bright House Networks
    It’s a great program and would highly recommend it to my colleagues across the industry.
    —Rich Fimbres Senior Multimedia Sales Representative, Bloomberg Media
    It keeps you up to date on digital information and what is happening in the industry...
    —Cheryl Baeszler Digital Sales Manager, Cox Media
    The IAB Certification has allowed me to understand the standards set in place...
    —Jinger Guerrette Account Executive, Time Warner Cable Media
    I have marketed myself and the companies that I have worked for with my IAB Sales Certification...
    —Alison O’Brien Nexstar Broadcasting
    This is definitely a certification I am recommending to my peers...
    —Tracy Dedeaux Digital Sales Manager, WVUE Fox 8
    The industry needs this kind of certification...
    —Marcos Christensen Senior Director Latam South Cone, comScore, Inc.
    I have learned so much and I'm so thankful that my company felt this was important...
    —Mandilyn Thompson Account Executive, Time Warner Cable Media Sales
    This is a great program and helps distinguish certified professionals as the best in the business...
    —Anna Patterson Digital Media Specialist, Cox Media Group
    Becoming IAB certified was a goal of mine...
    —Farrah Shultz Digital Media Account Executive, Triad Retail Media
    I'm very happy to have gone through the program...
    —Rob Noonan Sales Director, Digital Shopper Marketing, Conversant Media

View all testimonials ›


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