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There is a vast multitude of channels, ad units, technology platforms, and partnerships available to select from, making planning and strategy more complicated than ever before. The IAB Digital Media Buying and Planning Certification demonstrates that media professionals have the base-line knowledge needed to perform in their role while meeting their client’s or brand’s needs in an effective and intelligent manner. The program provides a deeper trust for clients who place their brand investment in the hands of their agency representatives. The credential is also for marketers looking to showcase their understanding of the digital ecosystem to peers and employers. This certification instills confidence in media professionals, as well as their employers, when they demonstrate their comprehension of digital media and how it correlates to their strategic role. This program helps build careers and candidates secure jobs in the competitive marketplace.
The IAB Digital Certification Programs have become industry benchmarks for success in Media Sales, Data, and Ad Operations. These credentials are globally recognized and have garnered more than 10,000 participants from 300+ of the industry’s leading media companies.
Who is the program for?
The IAB Digital Media Buying & Planning Certification Program was created for media and marketing professionals of all career levels across media buying, media planning, strategy, and analytics. This includes coordinators, managers, directors, and executives. See program eligibility requirements. Digital media buyers and planners work closely with advertisers and publishers to deliver exceptional service throughout the media buying lifecycle. They accomplish this by developing media objectives, creating strategic digital media plans, negotiating terms and conditions, and optimizing campaign performance while purchase audience targeted advertising space to deliver a designated marketing initiative. Successful and knowledgeable media professionals should have a fundamental understanding of these six areas covered in the exam:
1. Collaborating on Campaign Briefs 2. Executing Campaigns 3. Managing Campaigns 4. Creating Media Strategies 5. Developing Digital Media Plans 6. Educating Stakeholders
Media Buyers Need Digital Education More Than Ever Before—Here’s What IAB Is Doing to Help
Adweek, 9/27/16: The IAB and 4A's Launch an Exam to Gauge Your Digital Media Buying Knowledge; Google is sponsoring part of the certification
IAB Digital Buying and Planning Certification Exam Prep, 4-Part, Live and Recorded Webinar Class – 2.05.18 – 2.08.18
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