- Take part in a full day of innovative hands-on workshops led by industry-leading companies
- Learn how to use critical social, consumer data, and marketing tools to help drive your brand’s business forward
- Get exclusive insights into leading trends that all brands need to stay competitive
- Discover out of the box solutions that could help solve some of your business most significant pain points
Ben Brenner
Director of Partnerships & Development
Digital Remedy
Jasmine Clennon
Advertising Insights Marketing Strategist
Jasmine Clennon is an Advertising Insights Marketing Strategist at Facebook, focused on developing ad effectiveness insights around Stories and Video ad formats across the Facebook family of apps and services (Facebook, Instagram, WhatsApp, and Messenger).
Before joining Facebook in May 2018, Jasmine spent five and a half years at Turner working within Ad Sales Research, Integrated Marketing Research, and was heavily involved in the development of Turner’s audience targeting products. Prior to Turner, Jasmine was a Research Analyst at USA TODAY national newspaper. Jasmine began her career as a Marketing Research Analyst for Gannett New Jersey Newspapers, supporting print & digital efforts for five newspapers, three media websites and over 30 brands.
Jasmine was named one of Cablefax’s “Overachievers under 30” in both 2016 and 2017. She was also recognized as one of the “Top 5 Outstanding Young Professionals” by the Advertising Research Foundation (ARF). Jasmine is an Advisory Board Member of both the Advertising Research Foundation’s Young Pros and the ADCOLOR Conference & Awards.
Jasmine has a BA in Public Relations and Mass Communications from The Zimmerman School of Advertising at the University of South Florida. Jasmine currently lives in NYC, but hails from Pensacola, Florida.
Tiffany Coletti Kaiser
Executive Vice President of Marketing
Digital Remedy
Tiffany has been conceiving and launching platform-agnostic, idea-centric marketing communications programs, platforms, and products since her teens at global communications networks like Grey Worldwide, McCann Worldgroup, and ambitious independent shops like Eleven Inc. and Translation. Most recently she’s partnered with brands, independent agencies and holding companies to create new operational strategies, business development plans, digital team connectivity, and creative infiltration of traditional systems. As Managing Director of Translation she was responsible for overseeing national operations including business development, client leadership, operations, and finance. Having partnered with brands across many industries including auto, beverages (alcoholic and non-alcoholic), CPG, finance, gaming, not-for-profit, retail, sports, travel, and technology, Tiffany has a knack for building future-facing operational structures and strategic positioning of internal agency teams to deliver on client business opportunities. These achievements earned her the distinction of AdAge “Woman to Watch” and the “Outstanding Achievement in Business” recognition by The Lab School, Washington, D.C., a merit she shared with Dannel Malloy, former Governor of Connecticut. Tiffany is an avid supporter of education, sitting on the board of the Haan Foundation for Children and is a founding board member of Literate Nation. In addition, she maintains the title of Demoiselle of Grace with the Venerable Order of St. John, Knights Hospitaller, a global organization focused on community outreach and support of children and their families in need during times of poverty or illness. She resides in New York.
Conor Doyle
SVP, Strategy & Investment
Vertitone One
Bringing 15 years of media, marketing strategy, and account management on both the client and agency side, Conor’s experience encompasses both brand development and direct response. Conor’s background gives him a unique ability to understand a client’s objectives to develop and execute clear strategies with stair-stepped KPIs which have helped numerous Veritone One clients achieve lasting success. Whether working on behalf of a public company or launching a startup using broadcast media for the first time, Conor’s creative application of data and insights are a key factor to activate audiences and grow the bottom line. Conor’s current role exists to oversee Strategy and Investment for Veritone One to apply never before seen media insights from Veritone’s Cognitive Media Platform to improve decision making and campaign optimization for all Veritone One clients.
Jessica Harlow
Content Producer and Influencer Marketing Expert
Ted Harrison
Content Optimization Lead
Twitter ArtHouse
Marie Hart
Creative Director
Unpop
Marie is creative director, crafter, illustrator, spreadsheet maker and default h.r. She gets all the things done. She has a BFA in Crafts from the University of the Arts and a Master of Landscape Architecture from the University of Pennsylvania. She makes beautiful things with the computer and with the glue gun
Peter Heacock
Founder & Chief Creative Officer
Unpop
Peter Heacock is an NYU graduate, award winning documentary filmmaker, and social video director. In 2013, he began experimenting with social video on the Vine App. He learned a lot about what you can squeeze into 6 seconds and still tell a story. From that experience, he engineered a style that works seamlessly across all digital platforms, devices, and broadcast. He is producer, director, and founder of the social video company Unpopular Now. As an artist and maker, Peter crafts hand-made animation for international brands such as: Target, Coke, Chipotle, and Amazon. His videos have been viewed over 150 million times.
Micah Jesse
On-air Host
Content Producer and Influencer Marketing Expert
A native of Atlanta, Georgia, Micah got his first taste of the world of celebrity on a family vacation to Park City during the Sundance Film Festival in 2004. His love for hosting began shortly thereafter, as the emcee of his college’s annual fashion show. While at Hofstra University, Micah’s public persona began to blossom when he created his now wildly successful eponymous celebrity/lifestyle blog, MicahJesse.com.
Micah landed his first regular television gig in 2010 as a co-host on Music Choice network’s on-demand show, “Certified.” Three years later, he now hosts his own live talk show, “U&A.” During this time, he also worked as the New York host correspondent for Mark Cuban’s AXS TV show, AXSLive, scoring exclusive interviews with Katy Perry, Vogue magazine Editor-in-Chief Anna Wintour and more.
Micah has appeared as an entertainment/pop culture expert on FOX, CNN, CBS, and VH1 shows. He is also a host and spokesperson for a number of American consumer brands including Diet Pepsi, Betsey Johnson, and General Motors, among others.
Kurt Kaufer
Partner & Chief Marketing Officer
Ad Results Media
Kurt Kaufer is a partner & chief marketing officer of Ad Results Media, a leading purchaser of podcast advertising globally. In his current role, Kurt leads ARM’s marketing efforts, ads traffic team, ads compliance team, ARM’s creative and production team and co-leads Human Resources. Kurt is also a member of the AdAge Collective and Forbes Agency Council where he regularly publishes articles for Forbes.com offering valuable insights into the podcast and advertising industries.”
Seth Levine
Chef
After a 7 year career at Goldman Sachs on the floor of the New York Stock Exchange, Seth Levine decided on a career change. “The day I left Goldman I took the subway home and as I approached my apartment I saw a line of people outside a bar. I asked what the line was for and several people in chef coats said Hell’s Kitchen tryouts. Although I was still in my work suit I got on the back of the line and my new career started.
After appearing on Fox’s hit reality TV show, “Hell’s Kitchen: Season 5,” Chef Seth Levine has been taking the culinary world by storm – a dream he has had since childhood – and he has built quite an impressive resume since leaving the show in 2007. In 2009, Levine opened his first restaurant and became the Executive chef at Georgica in East Hampton. Later that year Levine took on NYC opening several restaurants including! Wine and Roses, Sons of Essex, RSVP, and Gurneys in Montauk.
Levine currently own’s and presides over five restaurants and a catering company including The Penthouse, Ravel Events, Profundo Day Club, Hotel Chantelle (Lower East Side) and The Regal (Williamsburg). Levine admits that his passion for food started from a very early age. “I have to believe it is something I was born loving. I was intrigued at such a young age. I was super fortunate to go to culinary school in Italy but thought finance would ultimately be a better career choice. While I loved what I was doing it wasn’t my dream and I knew I wouldn’t be happy forever. Now I get to do what I love everyday.
Leah Logan
Head of Product Marketing
Inmar Brand Solutions
Currently working as the Head of Product Marketing for Inmar Brand Solutions, Leah Logan leads strategy and commercialization across Influencer Marketing, Conversational Commerce, Personalized Media and Digital Incentive products. Prior to joining Inmar (pka Collective Bias), Leah led the marketing efforts for all brands at Walmart for Dr Pepper Snapple Group. At DPSG, she received several marketing awards inclusive of “Who’s Who in Shopper Marketing” and The “Get it Done” award for outstanding collaboration with Walmart Marketing. Leah has led integrated campaigns across the board but found her passion in the Social space. She has provided commentary for publications like AdWeek, Digiday and AdAge and spoken at numerous events in the social and digital marketing space.
Stacy Minero
Global Head of Twitter ArtHouse
Stacy leads Twitter ArtHouse, a global team dedicated to helping brands create content that earns attention, builds affinity and drives business impact. Her team helps Fortune 500 brands develop campaigns with social influencers and artists, optimize video in post-production, and livestream an event or experience on Twitter. Stacy previously led the Content Strategy practice at Mindshare and Communication Planning for American Express. Earlier in her career she was a Strategic Planner on P&G and Coca-Cola.
In 2018 CampaignUS named Stacy a ‘Female Frontier’ winner and in 2013 Adweek named her a Media All-Star. In 2017 Business Insider listed her as one of the Top 30 business people to follow on Twitter.
Angela Rodriguez
Vice President, Activation
Comscore
Angela Rodriguez serves as Vice President of Activation at Comscore where she brings more than 10 years of experience in custom marketing research, online advertising, and sales across a diverse array of industries. In this role, Angela helps clients navigate the programmatic advertising ecosystem to find their ideal target online with best in class quality data at scale. She also helps clients answer critical business questions by leveraging insights from Comscore’s cross-platform audience measurement, Activation and advertising effectiveness products, and develops custom research studies to address specific research needs and maximize ROI.
Angela is well-versed in digital, TV and cross-platform media measurement best practices as well as key trends shaping the evolving ecosystem, including programmatic buying/selling, addressable TV and fragmentation of media consumption. She has a strong track record of success and is a trusted industry voice among key media partners, including TV broadcasters, online publishers, ad tech platforms and agencies.
Angela holds a B.S. in Economics from the Wharton School of Business at the University of Pennsylvania with a concentration in Marketing.
Dan Rubenstein
Host
Sports Wars Podcast
TJ Sullivan
Executive Vice President Sales
Digital Remedy
Gary Warech
Senior Vice President, Commercial
Comscore
Wesley Waterston
Vice President Marketing Solutions
Comscore
Scott Wedemeyer
Creative Lead
Youtube
Through this interactive session, attendees will get a first-hand look—and listen—at how hosts evaluate strong vs poor brand copy, and how talent can make or break the message delivery to your desired audience. Participants will work together to create examples of on-air copy and have the opportunity to hear their messages come to life as a top podcast talent reads their messages. Attendees can judge which one was the most exciting.
Sponsored by:
Conor Doyle
Vertitone One
Bringing 15 years of media, marketing strategy, and account management on both the client and agency side, Conor’s experience encompasses both brand development and direct response. Conor’s background gives him a unique ability to understand a client’s objectives to develop and execute clear strategies with stair-stepped KPIs which have helped numerous Veritone One clients achieve lasting success. Whether working on behalf of a public company or launching a startup using broadcast media for the first time, Conor’s creative application of data and insights are a key factor to activate audiences and grow the bottom line. Conor’s current role exists to oversee Strategy and Investment for Veritone One to apply never before seen media insights from Veritone’s Cognitive Media Platform to improve decision making and campaign optimization for all Veritone One clients.
Kurt Kaufer
Ad Results Media
Kurt Kaufer is a partner & chief marketing officer of Ad Results Media, a leading purchaser of podcast advertising globally. In his current role, Kurt leads ARM’s marketing efforts, ads traffic team, ads compliance team, ARM’s creative and production team and co-leads Human Resources. Kurt is also a member of the AdAge Collective and Forbes Agency Council where he regularly publishes articles for Forbes.com offering valuable insights into the podcast and advertising industries.”
Dan Rubenstein
Sports Wars Podcast
Sponsored by:
Scott Wedemeyer
Youtube
• Understand consumer behavior and preferences around the stories format
• Get insight into how you can use stories ads to grow your business and brand
• Learn creative best practices and actionable tips with examples from brands already harnessing the power of stories
Sponsored by
Jasmine Clennon
Jasmine Clennon is an Advertising Insights Marketing Strategist at Facebook, focused on developing ad effectiveness insights around Stories and Video ad formats across the Facebook family of apps and services (Facebook, Instagram, WhatsApp, and Messenger).
Before joining Facebook in May 2018, Jasmine spent five and a half years at Turner working within Ad Sales Research, Integrated Marketing Research, and was heavily involved in the development of Turner’s audience targeting products. Prior to Turner, Jasmine was a Research Analyst at USA TODAY national newspaper. Jasmine began her career as a Marketing Research Analyst for Gannett New Jersey Newspapers, supporting print & digital efforts for five newspapers, three media websites and over 30 brands.
Jasmine was named one of Cablefax’s “Overachievers under 30” in both 2016 and 2017. She was also recognized as one of the “Top 5 Outstanding Young Professionals” by the Advertising Research Foundation (ARF). Jasmine is an Advisory Board Member of both the Advertising Research Foundation’s Young Pros and the ADCOLOR Conference & Awards.
Jasmine has a BA in Public Relations and Mass Communications from The Zimmerman School of Advertising at the University of South Florida. Jasmine currently lives in NYC, but hails from Pensacola, Florida.
Take part in our townhall-style discussion examining how to best leverage advanced insights to power every stage of your advertising audiences:
• Plan: Learn how to utilize advanced audience information to find relevant inventory and build effective media plans.
• Transact: Determine how to efficiently execute against audience targets at scale while decreasing waste.
• Evaluate: Find out how to best prove the impact and ROI of your investments – including branded content.
Sponsored by:
Angela Rodriguez
Comscore
Angela Rodriguez serves as Vice President of Activation at Comscore where she brings more than 10 years of experience in custom marketing research, online advertising, and sales across a diverse array of industries. In this role, Angela helps clients navigate the programmatic advertising ecosystem to find their ideal target online with best in class quality data at scale. She also helps clients answer critical business questions by leveraging insights from Comscore’s cross-platform audience measurement, Activation and advertising effectiveness products, and develops custom research studies to address specific research needs and maximize ROI.
Angela is well-versed in digital, TV and cross-platform media measurement best practices as well as key trends shaping the evolving ecosystem, including programmatic buying/selling, addressable TV and fragmentation of media consumption. She has a strong track record of success and is a trusted industry voice among key media partners, including TV broadcasters, online publishers, ad tech platforms and agencies.
Angela holds a B.S. in Economics from the Wharton School of Business at the University of Pennsylvania with a concentration in Marketing.
Gary Warech
Comscore
Wesley Waterston
Comscore
Sponsored by:
Ben Brenner
Digital Remedy
Tiffany Coletti Kaiser
Digital Remedy
Tiffany has been conceiving and launching platform-agnostic, idea-centric marketing communications programs, platforms, and products since her teens at global communications networks like Grey Worldwide, McCann Worldgroup, and ambitious independent shops like Eleven Inc. and Translation. Most recently she’s partnered with brands, independent agencies and holding companies to create new operational strategies, business development plans, digital team connectivity, and creative infiltration of traditional systems. As Managing Director of Translation she was responsible for overseeing national operations including business development, client leadership, operations, and finance. Having partnered with brands across many industries including auto, beverages (alcoholic and non-alcoholic), CPG, finance, gaming, not-for-profit, retail, sports, travel, and technology, Tiffany has a knack for building future-facing operational structures and strategic positioning of internal agency teams to deliver on client business opportunities. These achievements earned her the distinction of AdAge “Woman to Watch” and the “Outstanding Achievement in Business” recognition by The Lab School, Washington, D.C., a merit she shared with Dannel Malloy, former Governor of Connecticut. Tiffany is an avid supporter of education, sitting on the board of the Haan Foundation for Children and is a founding board member of Literate Nation. In addition, she maintains the title of Demoiselle of Grace with the Venerable Order of St. John, Knights Hospitaller, a global organization focused on community outreach and support of children and their families in need during times of poverty or illness. She resides in New York.
TJ Sullivan
Digital Remedy
Attendees will get a first-hand look at PrescriptiveIQ™ insights reporting to equip everyone with all of the data we use to create best-in-class influencer campaigns. The platform pulls together everything from data and insights on what content themes are trending, target audience demographics, and relevant basket items, to ideal program content timing. This insight – paired with the expertise of our influencer coaches—will show you exactly how to create winning content.
You’ll be able to see this winning strategy come together LIVE as we bring members from the audience into a “cutthroat kitchen”-style competition to create the best influencer content. Select audience participants will be paired with their very own influencer coach in a competition to create the best content in three categories: Food & Beverage, Beauty, and Tech. Come prepared to show us what you’ve got as all audience members are eligible to participate AND keep any of the products they rep--isn’t that one of the biggest influencer perks?
Sponsored by:
Jessica Harlow
Micah Jesse
Content Producer and Influencer Marketing Expert
A native of Atlanta, Georgia, Micah got his first taste of the world of celebrity on a family vacation to Park City during the Sundance Film Festival in 2004. His love for hosting began shortly thereafter, as the emcee of his college’s annual fashion show. While at Hofstra University, Micah’s public persona began to blossom when he created his now wildly successful eponymous celebrity/lifestyle blog, MicahJesse.com.
Micah landed his first regular television gig in 2010 as a co-host on Music Choice network’s on-demand show, “Certified.” Three years later, he now hosts his own live talk show, “U&A.” During this time, he also worked as the New York host correspondent for Mark Cuban’s AXS TV show, AXSLive, scoring exclusive interviews with Katy Perry, Vogue magazine Editor-in-Chief Anna Wintour and more.
Micah has appeared as an entertainment/pop culture expert on FOX, CNN, CBS, and VH1 shows. He is also a host and spokesperson for a number of American consumer brands including Diet Pepsi, Betsey Johnson, and General Motors, among others.
Seth Levine
After a 7 year career at Goldman Sachs on the floor of the New York Stock Exchange, Seth Levine decided on a career change. “The day I left Goldman I took the subway home and as I approached my apartment I saw a line of people outside a bar. I asked what the line was for and several people in chef coats said Hell’s Kitchen tryouts. Although I was still in my work suit I got on the back of the line and my new career started.
After appearing on Fox’s hit reality TV show, “Hell’s Kitchen: Season 5,” Chef Seth Levine has been taking the culinary world by storm – a dream he has had since childhood – and he has built quite an impressive resume since leaving the show in 2007. In 2009, Levine opened his first restaurant and became the Executive chef at Georgica in East Hampton. Later that year Levine took on NYC opening several restaurants including! Wine and Roses, Sons of Essex, RSVP, and Gurneys in Montauk.
Levine currently own’s and presides over five restaurants and a catering company including The Penthouse, Ravel Events, Profundo Day Club, Hotel Chantelle (Lower East Side) and The Regal (Williamsburg). Levine admits that his passion for food started from a very early age. “I have to believe it is something I was born loving. I was intrigued at such a young age. I was super fortunate to go to culinary school in Italy but thought finance would ultimately be a better career choice. While I loved what I was doing it wasn’t my dream and I knew I wouldn’t be happy forever. Now I get to do what I love everyday.
Leah Logan
Inmar Brand Solutions
Currently working as the Head of Product Marketing for Inmar Brand Solutions, Leah Logan leads strategy and commercialization across Influencer Marketing, Conversational Commerce, Personalized Media and Digital Incentive products. Prior to joining Inmar (pka Collective Bias), Leah led the marketing efforts for all brands at Walmart for Dr Pepper Snapple Group. At DPSG, she received several marketing awards inclusive of “Who’s Who in Shopper Marketing” and The “Get it Done” award for outstanding collaboration with Walmart Marketing. Leah has led integrated campaigns across the board but found her passion in the Social space. She has provided commentary for publications like AdWeek, Digiday and AdAge and spoken at numerous events in the social and digital marketing space.
Sponsored by:
Ted Harrison
Twitter ArtHouse
Marie Hart
Unpop
Marie is creative director, crafter, illustrator, spreadsheet maker and default h.r. She gets all the things done. She has a BFA in Crafts from the University of the Arts and a Master of Landscape Architecture from the University of Pennsylvania. She makes beautiful things with the computer and with the glue gun
Peter Heacock
Unpop
Peter Heacock is an NYU graduate, award winning documentary filmmaker, and social video director. In 2013, he began experimenting with social video on the Vine App. He learned a lot about what you can squeeze into 6 seconds and still tell a story. From that experience, he engineered a style that works seamlessly across all digital platforms, devices, and broadcast. He is producer, director, and founder of the social video company Unpopular Now. As an artist and maker, Peter crafts hand-made animation for international brands such as: Target, Coke, Chipotle, and Amazon. His videos have been viewed over 150 million times.
Stacy Minero
Stacy leads Twitter ArtHouse, a global team dedicated to helping brands create content that earns attention, builds affinity and drives business impact. Her team helps Fortune 500 brands develop campaigns with social influencers and artists, optimize video in post-production, and livestream an event or experience on Twitter. Stacy previously led the Content Strategy practice at Mindshare and Communication Planning for American Express. Earlier in her career she was a Strategic Planner on P&G and Coca-Cola.
In 2018 CampaignUS named Stacy a ‘Female Frontier’ winner and in 2013 Adweek named her a Media All-Star. In 2017 Business Insider listed her as one of the Top 30 business people to follow on Twitter.
How to Get There:
SUBWAY- E trains to WTC, 1 train to WTC Cortlandt, A, C trains to Chambers St., 2, 3 trains to Park Place, N, R trains to Cortlandt St., 4, 5 to Fulton St.
PARKING- Self Parking Available at 250 Vesey & 200 Liberty
FROM NEW JERSEY- PATH trains to World Trade Center. For schedules and routes visit panynj.gov/path
Ferries to World Financial Center- For schedules and routes visit nywaterway.com
Hotels suggested by venue click here, please note Conrad and W are the closest to the venue.