IAB Tech Lab

The IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions for the digital media and advertising industries. The goal of the IAB Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing to the safe growth of the industry.

IAB Tech Lab 3

The IAB Tech Lab spearheads the development of innovative and scalable technical standards, creates and maintains a code library to assist in rapid, cost-effective implementation of IAB standards, and establishes test platforms for companies to evaluate the compatibility of their technology solutions with IAB standards, which for almost 20 years have been the foundation for interoperability and profitable growth in the digital advertising supply chain.

New IAB Tech Lab Website    IAB Tech Lab Overview (PDF)

The inaugural agenda and project commitments include:

  • Create a comprehensive code bank to assist in simplifying and reducing the costs associated with implementation of IAB standards
  • Collaborate with the Digital Advertising Alliance (DAA) in the creation of new AdChoices programs in digital video and mobile to strengthen consumer privacy options across the interactive landscape
  • Advance tools and protocols in alliance with the Trustworthy Accountability Group
  • Develop an IAB Standards Certification program to reduce friction with the interpretation of technical protocols
  • Produce updated specifications for VAST (Digital Video Ad Serving Template), VPAID (Digital Video Player Ad Interface Definition) and MRAID (Mobile Rich Media Ad Interface Definitions) that will allow for seamless use of all three in delivering digital video advertising cross platform

IAB Tech Lab

 

IAB Tech Lab in the News:

Download: About the IAB Tech Lab

Intellectual Property Rights Policy for IAB Activities

Documents in Review from Public Comment

Newly Released:

Soon to be released: HTML5 for Digital Advertising

 

IAB Tech Lab Membership & Governance

The IAB Tech Lab is governed by an independent Board of Directors, which oversees its agenda and funds allocation. David J. Moore, President of WPP Digital and Chairman of Xaxis, will lead the IAB Technology Lab as Chairman of the Board and Scott Cunningham, Senior Vice President, Technology and Ad Operations at IAB is the Tech Lab’s General Manager.

The Tech Lab’s governance structure will allow it to become a truly global body and accept member companies from outside the U.S. In addition, marketers and agencies, as well as other companies with interests in the digital advertising and marketing supply chain, will be invited to join. Companies that are already IAB General Members are automatically members of the IAB Tech Lab, at no cost beyond their IAB dues.

Executive Committee and Founding Members

Jonathan Bellack, Director, Product Management, Google
Anand Das, Co-Founder and CTO, PubMatic
Kelly Petersen, Vice President, Product, Tremor Video
Tom Shields, Senior Vice President, Strategy, Publishers, AppNexus
Michael Smith, Vice President, Revenue Platforms & Operations, Hearst Magazines Digital Media
Toru Takata, Senior Vice President, CPO of Marketing Solutions Company, Yahoo! JAPAN
Srini Venkatesan, Vice President, Engineering, Ads and Data, Yahoo

TechLab_Founders_logos_YJ

Leadership

  • David J. Moore, President of WPP Digital, Chairman of Xaxis, and Chairman of the Board, IAB Tech Lab
  • Alanna Gombert, Senior Vice President, IAB, and General Manager, IAB Tech Lab

IAB Tech Lab Board of Directors: Click here

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