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    Even though Coronavirus hasn’t even peaked in the U.S., it’s already time to start planning after the virus recedes. On today’s episode of IAB THERE, innovation expert Kumar Mehta of Bridges Insight and the Center for the Digital Future at USC Annenberg joins IAB Editor in Chief Brad Berens to talk about how crisis always spurs innovation, what to do to prepare for what comes after, the isolation economy, and more.

    About IAB THERE

    To keep our members informed and connected, we launched a daily half-hour live streaming talk show featuring IAB subject matter experts and industry notables covering the hot-button topics of the day. It’s a great way to stay on top of all the digital marketing and media current events.