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    Overview

    In times of public crises, the sudden and dramatic shifts in consumer behaviors affect marketers’ abilities to grab attention with typical messaging and media strategies. National Public Media’s Gina Garrubbo and Tom Webster from Edison Research discuss how brands can lean into audio as a method for meaningful and impactful campaigns.

    About IAB THERE

    To keep our members informed and connected, we launched a daily half-hour live streaming talk show featuring IAB subject matter experts and industry notables covering the hot-button topics of the day. It’s a great way to stay on top of all the digital marketing and media current events.