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    Overview

    Interactive voice ads are the new thing on audio streaming platforms. But are listeners ready to talk back? Pandora’s Priscilla Valls and IAB’s Zoe Soon talk about how voice assistance technology is bringing the consumer experience to a whole new level.

    About IAB THERE

    To keep our members informed and connected, we launched a daily half-hour live streaming talk show featuring IAB subject matter experts and industry notables covering the hot-button topics of the day. It’s a great way to stay on top of all the digital marketing and media current events.

     

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