Video Leadership Summit 2017

BY INVITATION ONLY
July 10-11, 2017 Park Hyatt Aviara Resort • Carlsbad, CA

An intimate gathering of leading industry stakeholders across the ecosystem to address and solve problems facing the video industry of the future. This is an invite-only working meeting. Additional invitations are not available.

 

Agenda (Subject to Change)


Monday, July 10, 2017

6:00 PM – 9:00 PM
Welcome Reception and Networking Dinner


Tuesday, July 11, 2017

8:30 AM – 9:30 AM
Networking Breakfast

9:30 AM – 10:00 AM
Welcome and Scene Setter

10:00 AM – 10:30 AM
Session TBA

10:30 AM – 12:00 PM

Roundtable Discussion: Measurement
An open roundtable discussion to answer the question: How do we make measurement and targeting more effective in a cross-platform video world that includes linear TV, OTT and mobile video?

12:00 PM – 1:30 PM
Networking Lunch

1:30 PM – 3:45 PM

Roundtable Discussions: Setting the Agenda
Join your peers in two of four roundtable discussions, each focusing on a major issue that is engulfing the ecosystem. Led by industry experts to frame the conversation, these discussions, and the insights and experiences that you share, will help chart the path to overcome the industry’s most pressing issues.

Distribution and Discovery

What informs and influences consumers’ decisions regarding viewing sources and devices?

Content Innovation
How do we monetize AR, VR, OTT, and short-form programming?

Cross-Platform Planning
What will it take for the industry to embrace cross-platform buying and selling for video?

Data
How do we leverage data and user insights to enable smarter, people-based marketing?

1:30 PM – 2:30 PM
Roundtable Discussions: Setting the Agenda
Attendees will participate in a second roundtable discussion.

2:45 PM – 3:45 PM
Roundtable Discussions: Setting the Agenda
Attendees will participate in a third roundtable discussion.

3:45 PM – 4:15 PM
Networking Break

4:15 PM – 5:15 PM
Closing Remarks and Report Backs

6:00 PM – 9:00 PM
Networking Reception and Dinner

 

Insights

Gain insights into the cross-industry agenda for digital video, in an intimate environment that facilitates conversation, peer-to-peer networking, and business development.

Presentations and panels will be limited, with the majority of time dedicated to intimate breakouts, working sessions, roundtable discussions and open Town Halls.

Topics covered will include:

Technology Thumbnail
Technology
What are the big innovations in technology and programming coming in the next year and beyond?
Economics Thumbnail
Economics
How will big money be made and audiences drawn to programming?
Societal Implications Thumbnail
Societal Implications
What are the political, social, and cultural impact of new innovations in video?
Regulation Thumbnail
Regulation
What is/could be the impact of government on distribution and discovery?

Who Attended in 2016?

The inaugural Video Leadership Summit brought together the leaders in digital media.
Attendees included C-level executives, SVPs and VPs from companies such as:

Venue and Accommodation

Special room rate: $319/night. Book your room here. The room rate will be available until June 19, 2017 or when the room block sells out.

United Airlines Discount

IAB has negotiated a discount with United. To receive the discount, enter code ZXNN264792 in the Offer Code box. If booking through a travel professional, please mention the following information:

Agreement Code: 264792 and Z Code: ZXNN

  • The IAB Video Leadership Summit is where the world’s leading video content creators and media agency heads meet to identify and solve our industry’s challenges. Unlike any other industry gathering, challenges are presented alongside solutions and soapboxes are replaced by work sessions.

    - Mac Delaney, Head of Programmatic, Merkle
  • The Video Leadership Summit gathers together some of the best and brightest leaders in our space to help shape the next evolution of video. The opportunity to be exposed to and network with some of the smartest people in advertising today is an invaluable experience. As the video landscape evolves, it is incredibly important to be aware of the challenges those in the space are navigating, and this event provides an ideal environment for that.

    - Julian Zilberbrand, Executive Vice President, Audience Science, Viacom