IAB Data Center Of Excellence

The IAB Data Center of Excellence is an independently funded and staffed unit within IAB. Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Data Center’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and the ecosystem that supports them.

  • Gathering industry thought leaders to sell the data agenda
  • Funding industry research to provide benchmarks and actionable insights on data management across platforms
  • Developing relevant standards, service, and best practices
  • Creating educational materials including certification, videos, and webinars
  • Hosting data focused events that feature industry luminaries
  • Leading self-governance initiatives and privacy’s ethics best practice

Please contact the Data Center of Excellence at [email protected] for more information about IAB Data.

IAB Data Center of Excellence Overview (PDF)

IAB Data Center of Excellence Board of Directors  IAB Attribution Hub

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