Direct-to-consumer brands are driving a tremendous transformation in the way consumer goods and services are created, marketed, and sold.

This page is a resource to educate and keep IAB members and the broader digital marketing community up to date on the impact these brands are having on our business, what they’re doing, and how to not only remain relevant and compete, but thrive in the new direct brand economy.

Direct Brand Initiative Strategic Partners:


Featured Content

Blog: The SHIFT

Thought Leadership

Founders' Video Series

Founders' Video Series

Events & Highlights



Studies & Reports