Ad Technology
The IAB Tech Lab spearheads the development of technical standards, creates and maintains a code library to assist in rapid, cost-effective implementation of IAB standards, and establishes a test platform for companies to evaluate the compatibility of their technology solutions with IAB standards, which for 18 years have been the foundation for interoperability and profitable growth in the digital advertising supply chain.
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Upcoming Ad Technology Events
See all eventsThis one-day crash course provides a comprehensive overview of the digital advertising ecosystem. We will teach you about how the industry is structured, and how digital media is bought, sold, used and measured. The interactive classr...
This one-day crash course provides a comprehensive overview of the digital advertising ecosystem. We will teach you about how the industry is structured, and how digital media is bought, sold, used and measured. The interactive classr...
IAB Tech Lab’s education and adoption effort for all the latest programmatic supply chain releases is full steam ahead! IAB Tech Lab is hosting a full day event for engineers and technology leaders, “Innovation Day: Transparency and Secur...