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Explore the next generation of video advertising standards and cross-platform ad delivery at “IAB Tech Lab Video Summit – Scale and Innovation through Standards” event on December 12th in NYC. Leaders from across the digital video industry will share the latest releases and their visions for future development to bring you up to speed with the global technical standards, opportunities in TV convergence, and how to reach your target audience with over-the-top (OTT) advertising at scale.
A limited number of passes are available for qualified brand marketers and a limited number of discount codes will be made available to agencies. Please email [email protected] to inquire further.
Jackson is an Executive Director with EY’s Media & Entertainment Advisory Services, where he has worked extensively with the Media Rating Council (MRC) for nearly 25 years, helping secure for the industry, measurement methodologies that are valid, reliable and effective. Focusing on the digital advertising ecosystem for nearly 15 years, he’s helping companies address advertising and audience measurement issues including mobile measurement, the transition to count on render based impressions, and addressing threats from invalid traffic and ad fraud.
Craig leads the product team at Telaria where he has built a world class, cloud-based platform used by premium publishers (Hulu, Gannett, Conde Nast to name a few) to manage and monetize their video advertising. Craig joined Telaria in 2013 and has extensive expertise in programmatic advertising for video, mobile and display advertising. Craig began his career as an engineer and has over 20 years of ad tech experience.
Dan is the CTO of Extreme Reach. He leads innovation and development with a customer-centric revision cycle, growing our industry-leading platform with new capabilities every two weeks. With over 25 years of experience in systems architecture, application design and development of leadership, Dan is known for developing transformative advertising technology solutions.
Maria Breza is the Senior Director of Platform Operations at Pandora leading ad measurement strategy and audience data operations. Maria is currently responsible for the end-to-end development of advertising technology platforms that support Pandora’s brand safety and ad verification capabilities. Previously, Maria was Regional Vice President of Client Services for the East. In that role she oversaw the teams responsible for end to end campaign management, responsible for developing solutions that increase client spend and drive revenue growth.
Prior to her roles at Pandora, Maria was global head of digital revenue operations at Bloomberg Media. Maria was responsible for inventory, pricing, media planning, ad technology and ad trafficking for the mobile and web business teams in addition to the business development effort on Bloomberg.com and BusinessWeek.com.
Previously, Maria held numerous roles in ad operations at BusinessWeek Digital, culminating in the Director of Ad Operations role overseeing ad trafficking and inventory.
Maria is a graduate of St. Olaf College.
Vanja B. Brzin is VP of Product Marketing at Celtra, a SaaS company that helps marketers easily improve the quality and relevancy of their digital advertising at scale. Over the last 10 years, Vanja has worked closely with brands like Unilever, Lululemon, and Uber, to help elevate their digital advertising presence. Before joining Celtra, Vanja worked at Burt, one of Sweden’s hottest Adtech startups, where she was responsible for establishing their marketing foundation.
Dennis Buchheim is SVP and GM of the IAB Tech Lab, overseeing product, engineering, membership, and operations teams for the digital advertising industry’s global technical standards-setting organization. Prior to Tech Lab, Dennis was SVP of Data & Ad Effectiveness for IAB, after 12 years leading advertising technology product teams at Microsoft and Yahoo. Earlier in his career,
Dennis worked for Apple, Oracle, and two startups, including one he co-founded. Dennis holds degrees in Computer Science and Business Economics from Brown University.
Tal Chalozin is co-founder and CTO of Innovid, the world’s leading video advertising platform that empowers advertisers to create, deliver, and measure video experiences on any device. Tal leads Innovid’s long term technology vision and is responsible for global technology development and implementation, product creation, business development and partnership activities. Tal’s guidance has led Innovid to partner with companies such as Snapchat, Facebook, Roku, Samaung, SKY and Hulu to help advertisers bring interactive video to any consumer device.
Prior to Innovid, Tal co-founded GarageGeeks, a non-profit organization and one of Israel’s largest hacker spaces and innovation hubs with more than 8,000 members. Tal also served as an officer in an elite computer unit in the Israeli Air Force for over eight years where he led the development of several military products with high algorithmic complexity.
Tal has spoken on stage around the world at events including CES, IAB, NAB, TVOT, Wired Magazine’s NEXTFEST, Le Web’s Digital Innovation Conference, Ars Electronica, as well as numerous events and museums throughout Israel.
Tal presently serves as a board member for the IAB’s Digital Video Center of Excellence, and a technical academy member for the National Academy of Television Arts and Sciences who grants the prestigious EMMY award. He was named a “Technology Pioneer” by the World Economic Forum and as one of the “Best Young European Entrepreneurs” by BusinessWeek. In 2016, Tal was named 40-Under-40 for work on the future of TV by the leading Multichannel magazine. As as serial entrepreneur, Tal owns several global patents for interactive TV, advertising delivery technology, and advanced measurement tools.
As Director of Product Management for Pandora’s Listener Ad Experience, Jon Eccles leads a team of product managers who are obsessed with the intersection of user experience and monetization. His group drives the strategy and execution of an ambitious roadmap that spans across behavioral monetization, ad format innovation, measurement, industry standards, and ad quality. Before joining Pandora, Eccles managed 3rd party integration development at Thismoment and was a hardware product manager at Avid. He also recorded, produced, and toured as a professional musician in various bands, although the quality of his musical output remains an open question.
As Chief Operating Officer, Katie is responsible for the operations of the company, and the alignment of its global strategy, roadmap, and processes to fully realize the company’s growth potential. Katie has been with Telaria since 2010, and her tenure includes the oversight of advertising operations, client services, product marketing, yield, programmatic, and creative teams.
Evans has built and led teams that have helped transform the company’s seller- and buyer-platform businesses, supporting premium clients including Unity Technologies, BBC, and Dish Network, and working with a wide array of “blue-chip” advertising partners. She was also an integral member of the team that launched the company’s suite of performance-based pricing models and All-Screen Video solution. Katie holds a B.S. in Business Administration from the University of Richmond.
Doug Fleming is the Head of Advanced TV at Hulu where he is responsible for leading Hulu’s efforts within the emerging advanced television environment and designing and developing Hulu’s digital video offerings. Previously, Fleming was a programmatic publisher and video strategist at Prohaska Consulting. Prior to that, he was the Vice President of Digital Sales at USA Today Sports Group where he led the East Coast Multimedia Sales team. He also held a role at ESPN as the Director of Audience Sales where he led the newly created private marketplace sales group overseeing ESPN’s Private Ad Exchange Marketplace. In his role, he created and deployed communication strategy to the advertising marketplace in regards to ESPN’s programmatic strategy. In addition, Fleming has worked in various sales and ad operations roles at ESPN and Walt Disney Internet Group.
Anne is the Senior Vice President of Global Brand & Programmatic at InMobi. In this role, she oversees InMobi Exchange, advertising sales in North America, and also leads InMobi’s global brand strategy.Prior to InMobi, Anne managed revenue for Yahoo! as Vice President of Category and Sales Intelligence, providing strategic insights and digital media solutions to leading brands and agencies. A digital-media industry veteran of over 20 years, Anne’s experience also includes founding an e-commerce company and directing publisher development at what is now most famously known as Elon Musk’s first start-up, Zip2.
Anne currently sits on the Digital Video Board at the IAB’s Digital Video Center of Excellence and has been featured on Business Insider’s list of Most Powerful Women in Advertising.
Anne holds a BA in Economics from Georgetown University, is an avid wine collector and a proud mother of three children.
Brad is Product Manager for viewability at Google. In this role, Brad drives Google’s product roadmap for ActiveView and support for third-party viewability solutions on Google inventory, and he is also an active contributor to IAB Tech Lab’s Open Measurement Working Group. Previously, Brad was a member of Google’s Strategy and Operations team where he collaborated with senior leaders to develop go-to-market strategy for Google’s YouTube and broader video ad businesses. Before Google, Brad was a consultant at McKinsey & Company where he developed strategies for senior clients at Tech, Media, and Telecom (TMT), Advanced Electronics, and Financial Institutions companies across the US. Brad has also spent time at Microsoft in both Product Management and Finance Management roles.
Brad holds a BS in Economics and Computer Science, an MS in Computer Science, and an MBA, all from Yale University, and is a CFA charterholder.
Dan is the NYC based co-founder of WIREWAX, the multi-award-winning technology powering the world’s interactive video. We’re driven by the fundamental belief that video should be as connected and accessible as the rest of the information on the internet. Utilizing artificial intelligence, we help brands, creative agencies and broadcasters create highly engaging video experiences.
Harold S Geller is Executive Director of, Advertising Digital
Identification LLC (Ad-ID) a US Based advertising-metadata system,
the UPC code for Ads across all platforms, which is a joint venture of
American Association of Advertising Agencies (4A’s) and the
Association of National Advertisers (ANA).
Harold speaks and writes extensively regarding interoperability, digital
workflow and metadata in advertising.
Harold’s advertising career spans over 30 years, in the United States
and Canada. He has worked in media buying/planning, account
management, financial, and technology roles at MindShare, Ogilvy &
Mather, and McCann Erickson, and the defunct Ted Bates and Foster
Harold is a graduate of radio and television broadcasting from Seneca
College (Toronto, Ontario, Canada).
Pieter is co-founder and CTO at Zentrick, a leading platform company for the video ad tech industry. Additionally, Pieter is a key contributor to several of the IAB Tech Lab working groups, actively participating in and co-authoring the VAST 4.1 specification.
Both Pieter and Zentrick have built extensive experience with VAST and VPAID, by handling tens of billions of video ad impressions on behalf of large verification vendors, SSPs and other customers. The company continues to launch first-to-market innovations like server-side wrapping, and VAST ad acceleration.
Pieter was born and raised in Belgium (Europe), studied Civil Engineering and Computer Sciences at Ghent University and founded his first company in 2004. He enjoys programming, reading and traveling. He is on a frequent flyer schedule, switching between Zentrick’s main offices in Belgium and his home base in New York City.
Conviva is the real-time measurement and intelligence platform for streaming TV with a global footprint of 50 billion streams per year across 3 billion applications and 200 million users. Sudhi leads product development at Conviva to provide actionable, real-time visibility into ad delivery and viewer experience. Previously, he managed Product for Programmatic Ad Systems at ShareThis and Yahoo/Oath. Earlier in his career, Sudhi worked in management consulting at PwC and engineering at Cisco.
Building best-in-class accredited advertising measurements solutions for the use of the largest global brands, agencies, AdTech platforms and partners. Focused on exposure and engagement measurements, delivering analytics used to optimize media buys and understand the value of inventory and its billable status.
Lexie Pike is a product marketing manager at Brightcove, the leading global provider of powerful cloud solutions for managing, delivering, and monetizing video experiences on every screen. Lexie is responsible for all go to market activities for Brightcove’s media products, including SSAI. Prior to Brightcove, Lexie worked at SpotX, a video advertising platform.
Danny Rosenbloom originally moved to New York as a sculptor and painter in the 1980’s. His artwork gradually found its way into off-Broadway theatrical productions (the best known of which was Blue Man Group’s original show at the Astor Place Theater in New York City). He eventually transitioned into creating art for film and television. For the last 20 years he has worked in commercial production, post production and interactive media as a producer, post-producer, animator, special effects photographer, art director, developer and executive producer.
From 1999 through 2014, Rosenbloom worked in and helped guide many of the industry’s premier design and animation companies including Psyop (head of production, executive producer) and Brand New School (executive producer, managing director). In 2015 he founded Interstate, a mixed-media production company which produced award-winning commercial work both domestically and internationally until transitioning from production into a software development firm. He joined the AICP as Vice President of Post Production & Digital Affairs in the Summer of 2018.
Bunker Sessions is a 25-year veteran of the broadcast, cable and advertising industries, with experience in applying technology and innovative business solutions to deliver new products and services to the market. As Senior Director of Comcast Technology Solutions, he pioneered the first sell-side Ad Asset management solution. Previously, as General Manager of the Vyvx Ad Delivery Service, Sessions introduced the first digital file-based delivery of spot television commercials; and earlier in his career he was responsible for the introduction of the industry’s first terrestrial broadcast service. Sessions joined Extreme Reach in 2018 to spearhead efforts to integrate a sell-side solution into the Extreme Reach platform which currently provides ad workflow solutions to brands and agencies advertising across Linear TV, Advanced TV and online video.
Aron Schatz is the Director of Programmatic Solutions at Powerinbox and sits on many IAB committees. Aron has been involved in the advertising technology ecosystem for nearly fifteen years. During that time, he has seen the growth of new technologies and has been involved in crafting industry wide standards for interoperability between systems. Aron has managed product departments from a variety of companies that deal with mobile, programmatic, and video ad serving.
Ryan graduated from Indiana University with a Bachelors in Computer Science. He began his career working as a System Administrator and Software Developer on the Matrix Sequels. He then took on the roll of Editorial Technical Director for Dreamworks Animation where he oversaw the editorial pipeline for feature animation. After a brief stint with Electronic Arts in Chicago, Ryan joined Cutters Studios (an international production and post-production Company). He was the chair of the AICE technical committee and is currently the chair of the AICP technical committee.
Amit Shetty heads the Video and Audio product initiatives at the IAB TechLab. He joined the Tech Lab with a history of building cloud, mobile and video products in a wide variety of markets ranging from Telcos to Enterprise to Consumer apps. He has worked in Product Management, Marketing, and Engineering roles and has built platforms in standards-based ecosystems at Motive/Nokia (products built on Broadband Forum standards) and InnoPath (products built on Open Mobile Alliance standards). He also worked at Yahoo where he worked on the Video Player used across all of Yahoo’s properties. He is a proud Longhorn from the University of Texas at Austin.
Evan Simeone brings more than 15 years of experience in enterprise software engineering and product management. Evan joined PubMatic in 2014 and has transitioned from engineering into his current role of senior vice president of product management, where he is responsible for driving global product innovation and development across the company’s full stack platform. Prior to joining PubMatic, Evan served as chief product officer for Organic Motion, a computer vision and markerless motion company, chief product officer at Solebright, and vice present of engineering at Operative, both industry leaders in workflow and sales execution automation for publishers.
Jon Steinberg is the founder and CEO of Cheddar, the leading Post Cable Network. Cheddar is live 8 hours a day broadcasting from the trading floor of the New York Stock Exchange, the glass corner of the Flatiron Building inside the Sprint store, Los Angeles, and the White House. It is available on Sling TV, Amazon, Philo, Twitter, Pluto TV, Twitch, Comcast X1, and 60% of smart TVs in the U.S.
Steinberg sits on the board of Bustle and is an advisor to TheSkimm and Taboola.
He was most recently the Chief Executive Officer of DailyMail.com North America. Steinberg grew U.S. revenue 45% while at Daily Mail and doubled direct advertising revenue.
He joined DailyMail.com from BuzzFeed where he was President & Chief Operating Officer, responsible for business management, company operations, finance, and social advertising operations from 2010 to 2014. Under his leadership, BuzzFeed became a global and profitable social advertising business working with over half of the top 100 brands. He grew the company from 15 employees to over 500. In 2012, Steinberg was named one of AdAge’s Media Mavens.
Steinberg was previously Strategic Partner Development Manager on Google’s SMB (small medium business) partnerships team. As a high schooler, he was an intern in Walt Disney Imagineering’s research and development group.
Steinberg is a graduate of Princeton University’s Woodrow Wilson School of Public and International Affairs and holds an M.B.A. from Columbia University. He sits on the board of Temple Israel. He lives with his wife, two little kids, and cat on New York’s Upper East Side.
Rachel Nyswander Thomas is Senior Vice President of Operations and Public Policy at the Trustworthy Accountability Group (TAG). Rachel has spent her career studying, creating and implementing digital policy in the academic, private industry, and non-profit sectors. Prior to joining TAG, Thomas served as Vice President of Advocacy & Accountability at the Direct Marketing Association (DMA), advocating DMA’s data policy agenda before Congress and federal agencies on behalf of thousands of business and nonprofit organizations. She served concurrently as Executive Director of DMA’s Data-Driven Marketing Institute (DDMI), facilitating academic teams in conducting independent research exploring how the responsible use of consumer data shapes industry, society, and the economy.
Previously, Rachel led The McGraw-Hill Companies’ regulatory compliance efforts relating to customer privacy, auditing worldwide operations, training more than 2,000 employees annually and providing compliance consultation to a global corps of 80 Privacy Officials in more than 40 countries.
Rachel earned a Bachelor of Arts in the Humanities from Yale University and a Masters of Policy Management from Georgetown University’s McCourt School of Public Policy. She has held the Certified International Privacy Professional (CIPP) distinction from the International Association of Privacy Professionals (IAPP) since 2008. Her scholarship on cybersecurity public-private partnerships has been published by the Center for Strategic and International Studies and Thomson Reuters Press.
Ryan started his career at a video codec company On2 (acquired by Google) working on what became WebM. At Google, he is a resident VPAID expert. His open source examples are in many VPAID implementations (https://github.com/ryanthompson591/vpaidExamples). Recently, he’s been driving device integration for new technologies like server side ad insertion.
As VP Engineering at Rubicon Project, Simon is responsible for all the components for real-time ad serving. Prior to this role, he led several engineering teams working on similar high-performance, high-throughput systems in the finance sector, in the US and UK. He holds a bachelor’s and doctoral degrees in Mathematics.
Michael Tuminello is VP of Solutions and Partnerships at Innovid, working with clients, partners, and industry trade groups to help pioneer a new generation of video and TV marketing. He previously managed the development of rich media creative formats and authoring tools at Mediamind (now Sizmek) and Unicast, where he also managed the development of the ad server. Earlier experiences include design and development of an specialized IM client for Wimba (now part of education giant Blackboard), several years of hands-on experience as a multimedia designer and programmer, a few years playing in a band in NYC, and a stint teaching English in Japan.
Tim Ware is a multimedia sales veteran who has work worked with an assortment of news, sports and entertainment brands including; Sony Pictures, The Wall Street Journal, WWE, Yardbarker, ESPN, NFL, NBA, NASCAR, NHL and InterZine Productions. Tim is currently Executive Director of Advanced TV and Programmatic Demand at Sony Pictures; managing platform relationship and programmatic demand partnerships. Prior to joining Sony, Tim was Regional VP of Agency and Brand Partnerships at Telaria, focused on establishing programmatic video deals with major agencies and brands direct.
Previously, Tim served as VP of Advanced Television at Tremor Video where he was tasked with identifying advanced TV solutions for Tremor’s demand and supply side businesses; including technologies such as AlphonsoTV and TruOptik. Tim also worked with Tremor’s top publishers including Scripps Networks, Fox and Hulu, who currently uses Telaria as its exclusive SSP. Tim began his career as a national, regional and local television buyer with an expertise in sports sponsorships at McCann-Erickson and Saatchi & Saatchi.
Alan is the Chief Operating Officer at Crystal. In this role he is responsible for sales, delivery and service as well as overseeing the company’s strategy. Previously, Alan was CTO at Encompass Digital Media and has also held senior technology leadership positions at SES, Citigroup, Viacom and British Telecom over his 30 year career.
Alan has an M.Eng in Electronic Systems Engineering from the University of York in the UK, is a Chartered Engineer, a Fellow of the Institution of Engineering and Technology and the holder of two patents.
As the Head of the Ad Platform at Roku, Youssef Ben-Youssef leads Roku’s advertising business across three business lines: programmatic ad platform, data licensing and audience activation. Prior to Roku, Youssef lead the Publishers Solutions team at IPONWEB where he launched a comprehensive publishers monetization platform (including in Japan). Youssef’s ad tech experience extends to strategy and product roles as he was the Sr. Director of GTM and Strategy Operations at AppNexus and Turn.
Youssef has an extensive IT and management background. He holds an MBA from Université Laval, and a Master in Computer Science from Bentley University. When he’s not working on innovative ad tech solutions, Youssef dedicates his time to teaching scuba diving.
Mark brings over 20 years of digital marketing leadership to his role as CEO of Telaria. Previously, as CEO of eXelate, Mark expanded the company’s global data footprint to over 5 billion consumers, grew its application ecosystem to include over 250 partners and launched its market leading enterprise data platform. In March of 2015, Mark successfully led the sale of eXelate to the Nielsen Company, the global leader in measurement and analytics, where he became an EVP, launching and leading the Nielsen Marketing Cloud.
Mark has been at the forefront of digital disruption since 1997 when he joined Modem Media Poppe Tyson, a pioneering digital ad agency and birthplace of the first banner ad. Following his agency tenure working for clients like IBM, Priceline and Standard & Poor’s, Mark was appointed President of WorldNow, which ushered over 300 TV stations into the digital age. He later helped newspapers evolve online as Chief Marketing Officer and Corporate EVP of MediaSpan, where he built its 1400+ affiliate local network.
Extreme Reach offers the only enterprise technology designed distinctly to bring together the TV and Video ad workflow and all aspects of Talent & Rights management in a single, easy-to-use cloud platform. One platform and one process make brand advertising easier, and analytics more insightful, with the assurance of rights compliance wherever ads play. Founded in 2008, Extreme Reach proudly serves the world’s biggest brands, agencies, post-production houses, all media destinations, and the talent community, altogether simplifying the process for every team that touches an ad campaign from start to finish. Headquartered in Needham, MA, Extreme Reach has offices in 19 cities worldwide.
Telaria (NYSE: TLRA), is the leading independent data-driven software platform built to monetize and manage premium video inventory with the greatest speed, control, and transparency, wherever and however audiences are watching.
Ad-ID is the industry standard for identifying advertising assets across all media platforms. The Web-based system is a central, secure source for the industry’s asset identification information and ensures that all assets are delivered correctly to media and consumers. Ad-ID is a joint venture of the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) and serves more than 3,000 advertisers of all sizes and most advertising agencies in the United States. For more information visit Ad-ID.org or follow Ad-ID on Twitter: @Adidentify.
Conviva provides real-time video intelligence to leading content providers. “Streaming live TV over the internet is a complex process that requires many disparate entities working in unison, including origin servers, ISPs, CDNs, etc.
PubMatic is a publisher-focused sell-side platform for an open digital media future. Featuring leading omni-channel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing over ten trillion advertiser bids per month, PubMatic has created a global infrastructure to drive publisher monetization and control over their ad inventory. Since 2006, PubMatic’s focus on data and technology innovation has fueled the rise of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 13 offices and six data centers worldwide. For more information, please contact us at [email protected].
<p>We are a collective with a common purpose: make advertising matter to brands and consumers alike. Leveraging the spirit of innovation that began with Alexander Graham Bell more than 140 years ago and has continued on as a part of AT&T’s legacy, we are uniquely positioned to move the industry forward.</p>
<p?With one of the world’s largest collections of digital, film and TV properties*, we provide a premium option for advertisers and publishers looking to reach specific audiences at scale in premium and brand-safe environments.</p>
<p>Our combined assets, including data insights, premium content, powerful technology, and scaled direct-to-consumer distribution, give us a competitive edge — helping to improve advertising for brands, publishers, and consumers.</p>
Zentrick provides solutions to technology vendors across the entire digital video advertising stack that enable a healthier, more efficient and effective media ecosystem. The company’s middleware technology platform enables Zentrick to solve a core industry problem for its customers – reduced performance and reliability of ad campaigns due to an ever increasing number of vendor integration.
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