The IAB Tech Lab Video Summit – Scale and Innovation through Standards

December 12, 2018 • 10:00 am - 5:30 pm Convene Times Square

Explore the next generation of video advertising technical standards and cross-platform ad delivery at “The IAB Tech Lab Video Summit” event on December 12th in New York, City. Leaders from across the digital video industry will share the latest standards releases and their visions for future development to bring you up to speed on how to innovate efficiently in video advertising, take advantage of opportunities in TV convergence, and reach your target audience with over-the-top (OTT) advertising at scale.

Join your fellow CTOs, product managers, technical leads, and ad operations executives, along with brand marketers and tech-minded agencies, to discuss the future of interactive video advertising.

  • Leaders from across the digital video industry will share the latest standards releases and their visions for future development to bring you up to speed on how to innovate efficiently in video advertising
  • Understand how digital and broadcast video advertising is converging and learn about the challenges and opportunities to streamline delivery
  • Learn directly from standards creators about how the long-awaited revamp of the VSUITE (VAST, VPAID, VMAP) and other standards, such as Open Measurement, can transform the industry

 

A limited number of passes are available for qualified brand marketers and a limited number of discount codes will be made available to agencies. Please email [email protected] to inquire further.

SPEAKERS

Dennis Buchheim 7 Dennis Buchheim Senior Vice President and General Manager, IAB Tech Lab
IAB Tech Lab

Dennis Buchheim, Senior Vice President and General Manager, IAB Tech Lab, IAB Tech Lab

Dennis Buchheim 7

Dennis Buchheim is SVP and GM of the IAB Tech Lab, overseeing product, engineering, membership, and operations teams for the digital advertising industry’s global technical standards-setting organization. Prior to Tech Lab, Dennis was SVP of Data & Ad Effectiveness for IAB, after 12 years leading advertising technology product teams at Microsoft and Yahoo. Earlier in his career,
Dennis worked for Apple, Oracle, and two startups, including one he co-founded. Dennis holds degrees in Computer Science and Business Economics from Brown University.

Harold Geller 1 Harold Geller Executive Director
Ad-ID

Harold Geller, Executive Director, Ad-ID

Harold Geller 1

Harold S Geller is Executive Director of, Advertising Digital
Identification LLC (Ad-ID) a US Based advertising-metadata system,
the UPC code for Ads across all platforms, which is a joint venture of
American Association of Advertising Agencies (4A’s) and the
Association of National Advertisers (ANA).

Harold speaks and writes extensively regarding interoperability, digital
workflow and metadata in advertising.

Harold’s advertising career spans over 30 years, in the United States
and Canada. He has worked in media buying/planning, account
management, financial, and technology roles at MindShare, Ogilvy &
Mather, and McCann Erickson, and the defunct Ted Bates and Foster
Advertising.

Harold is a graduate of radio and television broadcasting from Seneca
College (Toronto, Ontario, Canada).

  • Social:
Amit Shetty Senior Product Director, Video & Audio
IAB Tech Lab

Amit Shetty, Senior Product Director, Video & Audio, IAB Tech Lab

Amit Shetty heads the Video and Audio product initiatives at the IAB TechLab. He joined the Tech Lab with a history of building cloud, mobile and video products in a wide variety of markets ranging from Telcos to Enterprise to Consumer apps. He has worked in Product Management, Marketing, and Engineering roles and has built platforms in standards-based ecosystems at Motive/Nokia (products built on Broadband Forum standards) and InnoPath (products built on Open Mobile Alliance standards). He also worked at Yahoo where he worked on the Video Player used across all of Yahoo’s properties. He is a proud Longhorn from the University of Texas at Austin.

REGISTER NOW

Members
$395
Non-Members
$595
A limited number of passes are available for qualified brand marketers and a limited number of discount codes will be made available to agencies. Email us to inquire further.

VENUE

Convene
4 Times Square
New York, NY 10036