At their inception, emerging brands depended on social platforms to reach consumers and acquire customers. However there comes a point in a brand’s lifecycle where an omnichannel strategy becomes imperative. In this session, brands who have “made the leap” to linear and CTV share lessons learned, and provide insight into how they think about everything from data and creative to attribution and measurement . Learn how these new channels help brands grow and scale to better “fill their funnel.”
Speakers:
- Shruti Khatod, Vice President, Growth Marketing, Nutrafol
- Angelic Vendette, Vice President, Global Head of Marketing, Alo Yoga
Moderated by Michaela Giovengo, Vice President, Performance Marketing Sales, Disney Advertising