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Government Regulation

The IAB’s Public Policy Office, located in Washington, D.C., advocates for our members and promotes the value of the interactive advertising industry to legislators and policymakers. We strive to keep our members informed about important policy-related events through participation in the Public Policy Council and by developing timely issue briefs and legal analysis of key proposals.


The Self-Regulatory Program for Online Behavioral Advertising helps protect consumers’ privacy rights and expectations in ad-supported online media.

Regulatory Advocacy

Take a closer look at the IAB’s Regulatory Advocacy policies promoting the value of the interactive advertising industry to legislators and policymakers.

Congressional Advocacy

View the IAB’s Congressional Advocacy reports that address legislative and regulatory issues that affect all platforms and practices within the industry.


Learn how the IAB is working in Washington to protect mobile privacy.


Goals of the IAB’s Public Policy Office

  • Proactively lobby Congress and Federal agencies on issues affecting the interactive advertising industry, with a focus on educating key decision-makers on the importance of the industry to consumers and our national economy.
  • Help craft meaningful legislative proposals that protect consumers’ privacy interests without unduly burdening legitimate interactive advertising practices.
  • Engage the Federal Trade Commission and other Federal agencies to inform, potential rulemakings and public workshops on issues central to the interactive advertising industry.
  • Lead the advocacy efforts of the IAB’s membership as they engage all levels of government on key policy issues to ensure continued growth of the industry.

Contact the IAB Public Policy staff here.


Spotlight on Current Issues

IAB Global Legal Summaries

IAB Letter on Data Breach

IAB Comments on FDA Social Media Advertising Guidance

IAB Publishes Anti-Fraud Principles

IAB Provides Input to FTC Big Data Workshop

Big Data Empowerment: Promoting Civic Engagement

Response to U.S.-EU Summit Joint Statement 

IAB Expresses Concern with the Location Privacy Protection Act of 2014

DAA Ad Marker Implementation Guidelines for Mobile

IAB Digital Advertising Regulation 101

IAB Letter Regarding Advertising Tax Deductability

Digital Advertising and the Transatlantic Trade and Investment Partnership

Rothenberg on Mozilla’s Kangaroo Cookie Court

Open Letter to Mozilla to Not Harm Small Businesses

IAB Stands With DAA in Opposition of Machine-Driven “Do-Not-Track” Browser Standards

Learn more about the IAB Long Tail Alliance Washington DC Fly-In

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