Programmatic Brand Summit
Join us in NYC for BREAKFAST at the 2018 Programmatic Brand Summit as we discuss one of the biggest trends today – brands bringing programmatic in-house. This trend is driven by brands’ commitment to ensuring campaign performance & ROI, improving efficiencies & transparency, and taking control of their brand voice.
Expert speakers will discuss how to build brands programmatically, programmatic advertising in a cross-channel world, brand safety in video, optimizing for transparency and more. You’ll walk away with actionable insights to help inform your short and long-term strategy.
Neva Alsheik, Strategic Engagements Lead, Google
Neva is a Strategic Engagements lead at Google, advising the partner ecosystem on building offerings to support organizational transformation and advanced adoption of the Google Marketing Platform. Since joining Google in 2015, Neva has driven global operational and technical deployments for enterprise clients across verticals, first in Sales and later in the Solutions organization. Neva has built and codified foundational processes for organizational change and technology implementation that are now broadly used across Google’s Sales, gTech and Partner organizations.
Prior to Google, Neva spent a number of years in consulting, finance and ad tech at Accenture, Goldman Sachs, and AppNexus respectively. She has extensive experience driving complex operational change, capturing efficient management of resources, deploying technology globally and driving innovation across a host of Fortune 500 companies.
Neva received her MBA from Columbia Business School and her Bachelor of Science in Culture and Politics from Georgetown University’s School of Foreign Service. She lives in Boerum Hill, Brooklyn with her husband and 7 month old daughter.
Kerry Bianchi , President and Chief Executive Officer, Visto
As President and Chief Executive Officer of Visto, Kerry is responsible for driving strategic direction and business execution across the entire organization. Kerry joined Collective (now Visto) in 2015 and held the roles of both Chief Operating Officer and President before assuming the CEO role in 2017. Kerry is a 2017 Silver Stevie Award winner for “Female Executive of the Year” as well as a past winner of Brand Innovators “Top 50 Women in Brand Marketing.” She brings to Visto over 25 years of experience in media, advertising and consulting. Prior to Visto, Kerry was at E*TRADE Financial overseeing the company’s paid media, agencies, martech and analytics partners. Prior to that, she was Managing Director for the global media management consulting division at Accenture, leading business development and services for its enterprise media and analytics practice. Earlier in her career, Kerry held senior leadership roles at Reader’s Digest, Time Inc., Hill Holliday and TBWA Chiat Day. Kerry received her BA from Claremont McKenna College.
Brian Cordes, Director of Client Partnerships, Xandr
Gerard Broussard, Principal, Pre-Meditated Media
Gerard Broussard, Principal, Pre-Meditated Media, is an advertising research advisor with a broad diversity of experience covering digital and TV media, audience measurement, media strategy and marketplace analysis. Gerard has been most recently active in the areas of advanced targeting on TV, evaluating the quality of commercially-available target segments, programmatic digital and TV, addressable TV, Audio Content Recognition measurement and online video ad viewability. Gerard’s client list has spanned advertisers, media publishers, market and media research firms and major trade organizations. He has published many key industry reports, covering the topics of data quality for CIMM (Coalition of Innovative Media Measurement), advanced TV development (eMarketer), Efficacy of Modeled Target Segments for CRE (Council for Research Excellence) and digital programmatic in-housing for the IAB (Internet Advertising Bureau).
Prior to starting his Pre-Meditated Media consulting practice, Gerard served as VP, Media Insights & Analytics, at Canoe Ventures, a cable operator joint venture created to build out advanced TV platforms across member MSOs. During his 13-year tenure at WPP/GroupM, he served ad strategic planning research lead at the MediaEdge operating company while also overseeing digital research across GroupM’s digital media agency operating companies. Prior to joining WPP/GroupM, Gerard held the position of Director, Market Resources at CBS television network. He has been a regular speaker at events such as Ad: Tech, Internet World, World Association of Opinion and Market Research Professionals and Advertising Research Foundation workshops. He has guest lectured at Columbia University’s graduate business school. Gerard is active in many industry associations and served as Chairperson of the Advertising Research Foundation’s Online Media Council. Gerard earned both his B.B.A. and M.B.A. from Baruch College of the City University of New York.
Kyle Dozeman, VP of Advertising Solutions, PubMatic
Kyle Dozeman has been working in the media and technology industries for over a decade. He joined PubMatic in 2013, holding roles in both platform sales and corporate strategy, where he helped drive and support key initiatives, including the company’s acquisition of the mobile ad serving company Mocean Mobile and international expansion efforts. In 2016, Kyle was appointed to vice president of advertiser solutions for the Americas, where he is responsible for PubMatic’s buy-side sales, operations and strategies.
Prior to PubMatic, Kyle held various manager-level positions at Symantec, the global leader in cybersecurity. As manager of business development and alliances, he was part of the team responsible for creating and growing Symantec’s global strategic partnerships within the cloud and IT services markets. Prior, as manager of product management, Kyle was responsible for the pricing and licensing strategy of its $1B+ NetBackup product. Kyle began his career at KPMG Ireland.
Kyle holds a bachelor’s degree from California Polytechnic State University-San Luis Obispo.
Rachel Glasser, Chief Privacy Officer, Wunderman
Chris Kane, President, Jounce Media
Chris Kane started Jounce Media in 2015 to bring a unique combination of deep ad tech expertise and platform independence to programmatic buyers and sellers. Jounce Media partners with advertisers, publishers, and ad tech providers to customize off-the-shelf technology systems to solve specific marketing problems.
Chris was previously Chief of Staff to the CEO and CFO at AOL, where he was responsible for all day-to-day operations of the management team. Prior to AOL, Chris managed a portfolio of enterprise accounts at Turn, a leading demand-side platform and data management platform. He started his career as a management consultant at Oliver Wyman, where he focused on the converging media and technology sectors.
Amanda Martin, Director, Enterprise Partnerships, Goodway Group
Highly respected for her unique mash-up of business savvy leadership skills and an insatiable passion for ad tech, Amanda Martin is Director of Enterprise Partnerships at Goodway Group, which she has helped become one of the leading independent digital partners to advertisers. In this role, Amanda works with programmatic leaders worldwide to translate complex digital products into solutions that help advertisers bridge the gap between successful digital media and real business results.
Driven by an entrepreneurial spirit, it is no surprise that Amanda’s decade-long industry experience also includes roles in interactive sales, account strategy, campaign management, and strategic insights with some of the top media agencies and holding companies in the U.S. With an ever-watchful eye on emerging trends in the digital landscape, Amanda is known for empowering others with the insights and tactical tools that catapult companies and careers to the next level.
Radisson Hotel Group
Remy Merckx, Vice President, Digital, Radisson Hotel Group
Remy Merckx is the Vice-President of Digital for Radisson Hotel Group based in the EMEA company headquarters in Brussels. He is in charge of leading, developing and delivering the global digital strategy by optimising all hotel sales through the group digital, including web, mobile and Apps channels, driving incremental business and revenues to the branded hotels by increasing significantly the traffic and the conversion of the branded digital platforms. Remy is also an active member of the Global Commercial Steering Committee.
He is also building strategic partnerships with global online intermediaries being Meta-Search Engines, Affiliate Platforms and key travel partners like Google and TripAdvisor to always get access to more customers and generate more traffic to the group branded websites and other revenue generation channels.
Since January 2016, Remy and his team launched a ‘Content Lab’ within the organisation that is helping the hotels to build exclusive content for its omnichannel distribution. The Social Media channels management is also under Remy’s duties helping all customers to socially engage with all Radisson Hotel Group brands.
As of January 2018, Remy is also leading globally a significant Digital transformation throughout the entire Customer Experience. This will be materialized by the launch of the new Radissonhotels.com digital platform in early 2019.
Rémy joined Radisson Hotel Group in July 2013 as a Senior Director e-Business Development after holding a VP e-Commerce Sales & Distribution position for the Accorhotels Group in Paris. Prior to his Accorhotels tenure, Remy gained a strong 10 years’ digital experience with Expedia, Inc. the leading and largest travel company in the world.
Mike Munley, VP of Customer Success, Beeswax
Javier Pérez Moiño, Head of Programmatic, Europe, Accenture Interactive
For Javier, helping clients succeed in the digital world is all about empowering them to deliver the best possible experiences to their customers. To help them do that, he brings a wealth of experience across digital marketing, CRM and analytics.
As a Managing Director at Accenture Interactive, he has led the digital marketing team in Spain and Portugal for eight years helping to grow the business. He also drives the development of Programmatic Services and Personalization, areas that he leads for Europe and Latin America. And for two years he managed the successful integration of the acquisition of Neometrics, an advanced analytics company of more than 100 Data Scientists, into Accenture.
Javier works with leading brands in industries including telecoms, travel, banking and utilities, to support their digital transformation. By helping clients to identify the optimal digital marketing channels mix, and designing and delivering the best personalized experiences in those channels, he is helping brands turn outstanding digital experiences into tangible business results. To further secure their digital advantage, Javier works with clients to help them redefine and evolve their organization and operating models.
Javier’s expertise is sought after as a speaker at major European digital events and as a commentator on digital media. He has a degree in Economics from the Universidad Pontificia de Comillas (ICADE). And when he’s not working, Javier enjoys spending time with his family, plays basketball and enjoys collecting and repairing vintage radios.
IAB Data Center for Excellence
Joe Pilla, Director, Data & Automation, IAB Data Center for Excellence
Joe Pilla joined the IAB in Summer of 2018 as Director, Data & Automation within the Data Center for Excellence. In his role, Joe works closely with Orchid Richardson, VP, Managing Director on a variety of projects related to data transparency, attribution modeling and the changing consumer experience.
Joe brings a wealth of diverse media experience to the IAB from his accomplished career in advertising research and consumer insights. Previously, Joe was Vice President, Social Insights at Zenith Media where he led the Social Intelligence practice providing clients with data analysis related to their brand environment, online conversation and campaign performance. Joe spearheaded several agency thought leadership initiatives covering a wide spectrum of topics including brand integrations, the rise of Influencer Marketing, shifts in consumer behavior, and the relationship between televised tent pole events and Social Media channels.
Prior to Zenith, Joe was the Associate Director of Media & Consumer Insights at Mindshare where he led the adoption of The Loop, the agency’s global operating system linking real-time multimedia insights to real-time actions. Naturally curious, Joe excelled at developing the annual US Consumer Trends presenting the agency perspective to clients nationwide. Before making a move to the agency world, Joe honed his storytelling expertise at Condè Nast, Meredith Corporation and Reader’s Digest where he mastered syndicated research bringing the magazine consumer to life.
Joe earned a Bachelor’s of Science in Marketing from Rutgers University. He lives in Long Island City with his husband Kevin Davis, AIA. Joe sits on the board of SuperCommunityLIC, a local organization celebrating the local community while finding ways to give back. In his spare time, Joe produces his YouTube Channel “Pop Culture Monger” dedicated to the latest entertainment news with the tagline nonsense to follow.
Melissa Ptasienski, North America Personalized Marketing Lead, Accenture Interactive
Melissa believes passionately in the power of digital marketing to deliver customer experiences that make a real difference to consumers and achieve the business results that matter the most to CMOs. As North America Personalized Marketing Lead for Accenture Interactive, Melissa is building a team of multi-disciplinary digital marketing experts that can create and execute highly effective campaigns and deliver a best-in-class customer experience. She joined Accenture Interactive through the acquisition of Acquity Group in 2013, where she led the Digital Marketing team.
Today, Melissa and her team focus on achieving sustainable and tangible business results across the priority focus areas for CMOs in Fortune 500 companies. Her projects have been recognized by Gartner, contributing to Accenture Interactive’s recognition in the Leader quadrant for 2018 Global Digital Marketing Agency Services.
Melissa is committed to building Accenture Interactive’s marketing capabilities by continually enhancing our data-driven global programs and through partnering with the world’s leading marketing technology vendors. As well as building Accenture Interactive’s internal capabilities, Melissa is also responsible for helping to integrate the acquisition of a North America-based performance marketing firm into our marketing team.
A Midwest native, Melissa graduated from the University of Illinois-Urbana Champaign with a Bachelor of Science in Engineering and Business. She now lives in the Chicago suburbs with her husband and two boys, who are always keeping her on her toes.
IAB Data Center of Excellence
Orchid Richardson, Vice President and Managing Director, IAB Data Center of Excellence
Orchid Richardson serves as the newly appointed Vice President and Managing Director, Data Center of Excellence. She is charged with driving the Center’s mission to define boundaries, reduce friction, and increase value along the data supply chain, for consumers, marketers, and the ecosystem that supports them.
Before joining the IAB Data Center, Orchid was General Manager of Publisher & Media Solutions for 33Across, Inc. where she was responsible for leading the global business strategy & development for both the company’s growth and the growth of their publisher partners. Her successes include leading the development and integration of the 33Across Real Platform with over 250 demand partner, developing a product suite that was the catalyst for the company’s pivot into programmatic and launching the Real Platform in 12 countries located in EMEA, LATAM and North America.
Orchid also served as Head of Digital Operations for Hearst Magazines Digital Media. There, she was responsible for architecting the Hearst Audience Exchange that represented the consolidation of Hearst’s audience data for multiple Hearst corporate units including Magazines, Newspaper, Entertainment, and Broadcast on to one platform for strategic company-wide initiatives.
Before Hearst, Orchid was Senior Director of Advertising Operations & Strategy for BET Networks within the Digital Group. Orchid has also served in management roles at other leading digital companies including Everyday Health, Singer Direct (an Omnicom Media Group Company) and Multimedia Solutions.
Orchid is actively involved in the advertising community, having held leadership roles in key industry trade organizations. Additionally, she is an active member of Alpha Kappa Alpha Sorority, Inc., the Metro-Manhattan (NY) Chapter of the Links, Incorporated and the Westchester Chapter of Jack & Jill of America. Orchid also serves as a board member and fundraising chair of the Ujamaa Community Development Corporation which has built over $100 million in affordable housing in Westchester County, New York.
She is an alumna of Spelman College and New York University’s Stern School of Business where she holds a degree in Business Administration & International Business.
A citizen of the world having visited over 30 countries, Orchid is based in New York where she lives with her husband, Eugene Uzamere, Esq. and their children, Owen, Addison, Ivie, Eki, and Nosa.
Michelle Smith, Senior Director, Product Management, AppNexus
Brad Weltman, Vice President, Public Policy, IAB
A seasoned Washington insider, Brad is Vice President of Public Policy and serves as the IAB’s chief lobbyist in Washington.
Brad has extensive experience representing trade associations and companies before the United States Congress, federal regulatory agencies, and state legislatures on a multitude of issues that include privacy, mobile, advertising, taxation, intellectual property and First Amendment issues. Prior to joining the IAB, Brad served as Vice President of Government Affairs for MPA – The Association of Magazine Media where he focused on both federal and state lobbying. Brad has also worked in the U.S. Senate as an advisor to Senate Majority Leader Harry Reid and fellow on the Senate Health, Education, Labor, and Pensions (HELP) Committee.
Brad received his Master of Public Policy and B.A. from the University of Michigan and lives in Maryland with his wife and two sons.
Welcome / Opening Remarks
Getting to Transparency
The benefits and challenges of bringing programmatic media buying in-house.
Staffing Smartly for an In-House Approach
Brands are aggressively addressing the problems that have plagued programmatic for years by taking more control and in-housing this function. The challenge many seem to be facing with this approach is finding the people, whether internal or external to make their programmatic campaigns sustainably successful. This presentation will uncover the roles and responsibilities needed to carry out successful programmatic campaigns, organizational suggestions for managing a cross-functional team, and how to effectively scale a programmatic team through a crawl, walk, run approach.
Is In-Housing Programmatic Key to an Omnichannel Marketing Future?
Digital marketing has come a long way since the Web 1.0 boom in the late 1990s. And, in the rapidly proliferating world of technology, new opportunities and challenges are constantly emerging.
In this session, Visto President and CEO Kerry Bianchi will discuss how the proliferation of technology in programmatic advertising is creating some of its newest challenges. This, together with a call for greater transparency is driving more brands to consider bringing some or all of their programmatic in-house.
Attendees will leave with a clearer understanding of the programmatic ad tech stack in an omnichannel universe, considerations for bringing ad technology and buying in-house and what brands should strive for in media spending control, visibility and transparency across platforms and partners.
Secrets from the Sell-Side: What To Look For When Optimizing Your SSPs
Historically, deception in ad tech has been worth it, with bid caching as the most recent example. But the bigger issue is that our ecosystem continually rewards bad behavior. Join PubMatic’s VP of Advertiser Solutions, Kyle Dozeman, in a discussion about the incentives in the digital supply chain, how buyers can optimize their supply side relationships to ensure alignment with their long-term objectives, and what changes buyers can make to increase transparency and quality in ad tech today.
Demystifying the Advanced TV Landscape – What Advertisers Need to Know
After years of speculation and false starts, 2018 seems to be the year that data-driven TV is finally picking up steam. Today 15-17% of advertisers include advanced TV buys in their media plans and rapidly changing consumer behaviors mean this number will quickly grow. It’s clear TV and digital video advertising are converging, but what has really changed and where should you start?
During this presentation, Attendees will receive a first look into what’s available today and what’s to come. Presenters will shed light on unique opportunities in addressable TV and OTT advertising and explain how to ensure campaign success in this exciting new space.
The State of Public Policy: What does it all mean?
California’s new consumer privacy law. The GDPR. Possible federal privacy legislation. 2018 has been quite a year for the regulation of data. How do the latest public policy developments impact your ability to build a programmatic strategy, and what’s in store for 2019? Hear what you need to know and how it will impact your business from Brad Weltman, the IAB’s Vice President of Public Policy.
SPONSORS & PARTNERS
About Accenture Interactive
Accenture Interactive helps clients create the best customer experiences on the planet, across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win.
<p>We are a collective with a common purpose: make advertising matter to brands and consumers alike. Leveraging the spirit of innovation that began with Alexander Graham Bell more than 140 years ago and has continued on as a part of AT&T’s legacy, we are uniquely positioned to move the industry forward.</p>
<p?With one of the world’s largest collections of digital, film and TV properties*, we provide a premium option for advertisers and publishers looking to reach specific audiences at scale in premium and brand-safe environments.</p>
<p>Our combined assets, including data insights, premium content, powerful technology, and scaled direct-to-consumer distribution, give us a competitive edge — helping to improve advertising for brands, publishers, and consumers.</p>
Beeswax delivers transparency and control to real-time bidding. The world’s most advanced programmatic advertisers use our Bidder-as-a-ServiceTM platform to harness the power of first party data and bidding intelligence with 100% transparency. Unlike traditional DSPs, Beeswax is the only company that provides customers with robust APIs to build and customize real-time bidding algorithms and models to leverage their own data, algorithms, and intellectual property.
PubMatic is a publisher-focused sell-side platform for an open digital media future. Featuring leading omni-channel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing over ten trillion advertiser bids per month, PubMatic has created a global infrastructure to drive publisher monetization and control over their ad inventory. Since 2006, PubMatic’s focus on data and technology innovation has fueled the rise of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 13 offices and six data centers worldwide. For more information, please contact us at [email protected].
Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact www.vistohub.com.
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