Overview
Course Overview
Develop a competitive edge among digital media sellers. IAB Digital Media Sales Certification helps digital buyers and sellers establish a deeper level of trust when working together. When you earn IAB Digital Media Sales Certification, you demonstrate digital media sales competency and an ability to uphold the standards of ethical and professional practice in the industry. Whether you are experienced or newer to digital media, media sales training provides detailed insight into each content area of the certification exam and key strategies for digital media sales success.
This program is ideal for anyone who wants to prepare for the IAB Digital Media Sales Certification exam – to set themselves apart as a subject matter expert, with the credentials to prove it. Before enrolling in this course, make sure you meet the eligibility requirements to sit for the exam.
This class does not guarantee success in passing any IAB Certification exam. Class content and exam content are not identical. Some topics included in class may not appear on the exam, and similarly, select exam questions may include terminology or topics not taught in class.
Course Formats: Online Learning, In-Person Training, Corporate Training
Learning Outcomes
Build credibility and trust with buy-side partners, colleagues, and employers
Demonstrate fluency in digital media sales strategy and knowledge of the digital media industry
Demonstrate your commitment to professional development
Discussion Topics
Digital Media Sales Certification exam instruction
How the digital advertising ecosystem works
Programmatic fundamentals
Digital ad formats, creative and platforms
Ad serving terms and technology
Tools used for booking, trafficking and implementing campaigns
Digital media standards, regulation and compliance
Best practices in selling digital media
How to manage and analyze digital ad campaigns
Ways to upsell and present new business opportunities
Course Formats
Upcoming In-Person Classes
The in-person class is highly interactive, with live discussions with industry experts providing technical know-how and best practices for media sellers.
No upcoming events at this time, check back soon.
Online Learning
With this 5-module online course, you’ll emerge with an elevated knowledge of digital media and a higher chance of succeeding when you sit for the IAB Digital Media Sales Certification exam at your local testing center.
Exam Prep Course and Certification Bundle
Apply to take your certification exam and register for the prep course to set yourself up for success.
Corporate Training
Are you planning to register 10 or more attendees from your organization? Get in touch to learn about special discounts for groups of 10 or more and on-site training opportunities.
Related Content
Digital Media Sales Training
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