The IAB Digital Media Buying and Planning Certification (DBPC) is a defining industry credential for digital media buying and planning professionals. Individuals who earn the certification have demonstrated their knowledge and competency in the content areas outlined in the DBPC Exam Blueprint, and are dedicated to upholding high standards of ethical and professional practice in the industry. Individuals meeting eligibility requirements must pass a multiple-choice exam in order to qualify for certification and earn the DBPC designation. Digital Media Buyers and Planners work closely with Advertisers and Publishers to deliver exceptional service throughout the media buying lifecycle. They accomplish this by developing media objectives, creating strategic digital media plans, negotiating terms and conditions, and optimizing campaign performance while purchase audience-targeted advertising space to deliver a designated marketing initiative.
Successful and knowledgeable Digital Media Buyers and Planners should have a fundamental understanding of these six areas covered in the exam:
- Collaborating on Campaign Briefs
- Executing Campaigns
- Managing campaigns
- Creating Media Strategies
- Developing Digital media plans
- Educating Stakeholders Recertification.
Optional Certification Prep Course: This application fee does not include access to the IAB Digital Media Buying & Planning Certification Prep Course. You can add this training, sold separately, to your cart here.
Recertification: DBPC certification is awarded for a period of two years. In order to maintain certification and continue the use of the DBPC designation, certified individuals must meet the requirements for recertification. Qualified candidates for recertification shall have the option of either retaking the Certification examination or earning 24 Continuing Education credits over the two-year certification period.
Exam Logistics: Learn more about the exam and exam requirements via PearsonVUE.