Opt-in Value Exchange Advertising Playbook for Brands & Case Study Showcase

The IAB Opt-in Value Exchange Advertising Playbook is designed to help brand marketers and their agencies identify the various Opt-in Value Exchange advertising options available today. It is the first guide of its kind to provide guidance on creative delivery, what to buy/how to buy, and measurement to help brands who are new to the space get started. Below are a few case studies that illustrate the range of possibilities available to engage with consumers in a way that truly puts audience needs first.

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Below are a few case studies that illustrate the range of possibilities available to engage with consumers in a way that truly puts audience needs first.

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EA/Snickers
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Opt-In Value Exchange Advertising Playbook for Brands & Case Study Showcase 1
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