Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), is on a mission. A regular attendee at the Cannes Lions International Festival of Creativity, he wants to get digital advertisers and marketers to talk about creativity.
“There’s an odd anomaly in the evolution of digital advertising, which is that it is a child of technology,” he said. “The result is that it has been oriented around systems and processes, rather than the aesthetics and words and ideas that captivate our hearts and minds and allow brands to change consumer behavior.” Read the full story on page 6 of the Lions Daily News digital page-turner, June 20 edition.
Read the full story in the Lions Daily News, Page 6
See more details on the IAB session in Cannes, BLØCK YOU, Why World Class Creativity Will Obliterate Ad Blocking here.
