As Head of Programmatic, Mac oversees the development of Merkle’s programmatic display and social go-to-market strategy and offering. Mac will be responsible for identifying and managing the technology, media, and data partnerships that deliver programmatic and social programs fueled by MerkleONE, Merkle’s people-based marketing solution.
Prior to joining Merkle, Mac Delaney served as SVP of Programmatic for Starcom Mediavest Group where he was responsible for accelerating the group’s programmatic marketing capability through the development of processes, technology, and strategy across the organization. By working in partnership with agency and account leadership, as well as with the marketplace, Delaney worked to ensure the understanding and adoption of programmatic principles and best practices throughout the agencies.
About IAB’s Video Center Member Spotlight
The IAB Video Center Member Spotlight highlights members’ exceptional efforts to lead, evangelize and be thought leaders in the video industry. Participation in our initiatives not only empowers committees & councils to create industry best practices, specifications, research, and guidelines, but also gives members the opportunity to be part of those ground breaking conversations.