Jay Prasad is Chief Strategy Officer for VideoAmp, The Integrated TV operating system for advertising. In this role, Mr. Prasad leads corporate strategy development and the partnership and marketing teams responsible for accelerating the industry’s move to automation and unification of TV and all forms of digital video. Taking into account dynamic aggressive market trends, emerging and disruptive technologies, Mr. Prasad is focused on increasing the valuation and long-term growth of VideoAmp’s business both domestically and internationally.
Mr. Prasad has led VideoAmp’s agency, broadcaster and data partnerships that were instrumental in developing new products such as ATV Ignite and it’s partnerships with Mediaocean, Comscore, and FreeWheel. Notably, Mr. Prasad is a co-inventor on VideoAmp’s patents.
Prior to joining VideoAmp, Mr. Prasad served as VP of Global Business Development at TubeMogul where he led the company’s launch of Programmatic TV, data and supply partnerships, as well as their international partnership teams in the U.S., EU, Japan, and Southeast Asia. Previously, he led strategic development at FreeWheel focused on broadcaster’s distribution to digital and OTT platforms. Jay has also held leadership roles w Yahoo!, and Ernst & Young.
Mr. Prasad holds a degree in Marketing, International Business, and Risk Management from the University of Wisconsin-Madison, and studied International Business and International Political Economics at the London Business School.
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About IAB’s Video Center Member Spotlight
The IAB Video Center Member Spotlight highlights members’ exceptional efforts to lead, evangelize and be thought leaders in the video industry. Participation in our initiatives not only empowers committees & councils to create industry best practices, specifications, research, and guidelines, but also gives members the opportunity to be part of those ground breaking conversations.