Over the past two decades alone, we’ve seen the rise of the Internet, the conversion of analog TV to digital, the emergence of high-definition viewing formats, interactive, 3D, addressable, and the technology to put it all in the palm of your hand. So how do we keep up and make sure that everyone knows that an “over-the-top” (OTT) is not a kitchen appliance or that “waterfall” is not just a geological term? How do we keep buyers and sellers of video advertising from getting confused?
Fortunately, we don’t need a teenager to explain it. We only need industry peers and ourselves to move video advertising forward in assigning consistent definitions to the terms used in communication and business. And, in an effort to break through the Tower of Babel that has emerged in the digital video marketplace, IAB Digital Video Center of Excellence recently released the Video Advertising Glossary. Read more from Anna Bager in ClickZ.
ClickZ: The Newest ‘Tower of Babel’: Digital Video Advertising