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To Survive, Big Brands Should Find Their Startup Dreams

To Survive, Big Brands Should Find Their Startup Dreams
To Survive, Big Brands Should Find Their Startup Dreams
To Survive, Big Brands Should Find Their Startup Dreams

Ahead of the 2018 IAB Annual Leadership Meeting, Leonid Sudakov, president of connected solutions of Mars Petcare‘s data and analytics division, discusses how with the right attitude and infrastructure to nurture innovation, even billion-dollar brands can disrupt the status quo. Read more from his piece in The Drum.

Read More in The Drum: To Survive, Big Brands Should Find Their Startup Dreams