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Step In & Step Up: Allies in Action

Step In & Step Up: Allies to Act

A Change Movement with IAB

“We’re in the middle of a ‘Trisis’.’’ – Monique Nelson, CEO UWG

Our country is experiencing an economic, health and societal crisis impacting our entire livelihood. There is an urgent calling for the digital media industry to come together to change the way we represent and influence the communities we serve.

It’s time to act – together as an industry.

IAB is a logical source to help drive needed change forward. We’re dedicated to increasing diversity, equity, and inclusion throughout our industry. We recently launched IAB ACCESS – a two-part program giving free access to the 2020 NewFronts to students, as well as access to our online training programs to transitioning professionals affected by the pandemic. Additionally, we’ve partnered with UWG, experts on diversity and multi-cultural marketing, to create an Inclusive Leadership program and act as our advisors moving forward.

A pledge for change. 

“Step in & Step up: Allies for Action” calls for our member companies and industry partners to lead by example — by creating and standing behind principles, best practices, and programs to build and nurture diverse, inclusive and equitable workplaces. IAB believes if we all come together and rally behind the same commitments, our efforts and solutions will have far-reaching effects and long-term impact on our industry. This initiative will focus on change, access and action.

Join the initiative.

Are you passionate about making a difference? Do you want to find solutions to drive change at your organization? We’re in the process of gathering leaders from our member companies, agencies and brands to champion this movement.  You’ll have an opportunity to work with a select group of cross-functional industry professionals to identify the most important issues and set the initiative’s agenda. Attend the kick-off meeting on Tuesday, July 28 at 3-4 PM ET.

Join the Initiative

Step-in Step-up: Allies in Action Kick-off Meeting 7/28:
Download the presentation and view the meeting.

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