Mike Fisher leads MediaMath’s efforts around all things Advanced TV and Video, including creating and synthesizing internal and external product requirements, working with Product and Engineering teams to support development, packaging MediaMath and our partners’ TV and video inventory and capabilities, and supporting sales and client implementation. With a deep understanding of the advanced media landscape, emerging technologies, and traditional and OTT television, Mike is continually defining innovative and insightful ways to leverage Advanced TV and premium video advertising solutions to fit the needs of clients and partners, while keeping brand messaging top-of-mind and relevant to the viewer.
Prior to joining MediaMath, Mike led strategy and business development for BrightLine, the leading provider of OTT/Advanced TV advertising solutions used by leading publishers including Hulu, Fox, Discovery, CBS, ESPN, and more. Prior to joining BrightLine, Mike worked on the ad-sales marketing, client solutions, and research/analytics teams at Canoe Ventures, the interactive TV joint venture between cable companies.
Mike is a member of the IAB Video Center of Excellence Board, a founding member of the IAB Advanced TV Committee, Co-Chairs the IAB Interactive Video working group, and is a veteran of the Advanced TV speaking circuit, including speaking slots at CES, The TV of Tomorrow Show (TVOT), Park Associates CONNECTIONS Conference, and more.
About IAB’s Video Center Member Spotlight
The IAB Video Center Member Spotlight highlights members’ exceptional efforts to lead, evangelize and be thought leaders in the video industry. Participation in our initiatives not only empowers committees & councils to create industry best practices, specifications, research, and guidelines, but also gives members the opportunity to be part of those ground breaking conversations.