A catalyst of innovation, champion of programmatic, and fierce believer in her team, Helen Lin, President, Digital, Publicis Media Exchange – U.S., exemplifies what it means to be an impactful leader. With over 20 years of experience in digital media and marketing, Helen now manages the digital investment and negotiations on behalf of the entire Publicis Media network, representing the group in industry-leading digital initiatives.
Prior to her recent promotion to Publicis Media Exchange, Helen served as EVP – Managing Director, Digital & Magazine Activation at Zenith for over five years, overseeing the planning, buying, integration and analysis of digital media platforms and print properties for clients including Verizon, Chase, Coty, Kohl’s, Farmers, Puma and many others.
In this role she also led various major agency initiatives. First, she spearheaded the effort to bring Zenith’s print and digital activation teams into one, making Zenith the first in the industry to make this realignment. Following this success, she helped to lead the practice of bringing Programmatic Competency in-house at Zenith, integrating programmatic capabilities into client teams, and recently she played an integral role in the effort to integrate Analytics into Communications Strategy teams at Zenith, beyond digital measurement. Helen’s vision, collaboration and leadership in these massive initiatives led to widespread industry recognition, including by being named a 2016 Cynopsis Top Women in Digital honoree and a 2016 Adweek Media All-Star.
Helen’s professional focus goes beyond client work, as she has established a reputation as an incredible mentor and role model among her teams. As the Executive Sponsor of the Women’s Business Resource Group POW! (Power of Women), Helen makes it her personal mission to create conversations around female leadership and diversity in the workplace.
About IAB’s Video Center Member Spotlight
The IAB Video Center Member Spotlight highlights members’ exceptional efforts to lead, evangelize and be thought leaders in the video industry. Participation in our initiatives not only empowers committees & councils to create industry best practices, specifications, research, and guidelines, but also gives members the opportunity to be part of those ground breaking conversations.