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IAB Turkey: Digital Ad Investments in Turkey Grew 19% in 2015

IAB Turkey: Digital Ad Investments in Turkey Grew 19% in 2015

IAB Turkey AdEx-TR 2015 Report reveals that, digital ad investments in Turkey in 2015 reached 1.673,2 million TL with a 18,8% growth.

According to IAB Turkey, the biggest growth shown in Mobile category by 61 % , in Video category 33,6 % and in Ingame Advertising by 30,6% compared to 2014 figures.

The research also includes Social Media and Programmatic investments which were counted in 2015 Half-year report for the first time.  Results show that Programmatic ad investments reached 78,5 million TL, where Social Media ad revenues hit 208,1 million TL.

Read the Press Release

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