On April 21 IAB hosted a roundtable meeting with the EU Delegation to the U.S., IAB Europe, and company representatives from across the digital advertising industry as part of IAB’s effort to increase awareness of the recently proposed EU ePrivacy Regulation.
Introduced in January, the proposed ePrivacy Regulation would replace the current “cookie directive” with new and potentially burdensome requirements on how the digital advertising industry uses cookies and similar technologies for advertising, measurement, and analytics.
For more information on IAB’s response to the ePrivacy Regulation, please contact [email protected]
Links:
- IAB Statement on the Introduction of the ePrivacy Regulation: https://www.iab.com/news/iab-statement-new-eu-privacy-proposal/
- IAB Summary of the ePrivacy Regulation: https://www.iab.com/news/summary-proposed-eprivacy-regulation/
